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Does 302 pass link juice?
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Hi! We have our content under two subdomains, one for the English language and one for Spanish. Depending on the language of the browser, there's a 302 redirecting to one of this subdomains.
However, our main domain (which has no content) is receiving a lot of links - people rather link to mydomain.com than to en.mydomain.com.
Does the 302 passing any link juice? If so, to which subdomain?
Thank you!
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Hi Candida,
The 302 isn't passing any juice. I'm following up on old questions that are still marked unanswered, and wondering if you decided to do anything different here, and if so, how it turned out for you (or if you still have questions).
Thanks!
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Hi Candida,
I would suggest that you shouldn't use 302 redirects because they won't pass any link juice, but not only because of this.
Instead of automaticaly redirecting the users without their consent, you should let them decide in what language they want to see the website.
For example, I'm french, but my browser's language is set to english. If I click a french result in the SERPs, I wouldn't want to be redirected to the english version.
Also, by automaticaly redirecting the users to their browser's language, this mean you will automaticaly redirect GoogleBot to your english website and prevent him from indexing your spanish website.
Best regards,
Guillaume Voyer. -
302's won't be passing link juice the same way as a 301 does (or really at all).
Links to mydomain .com won't be counted as a link to en.mydomain .com, however, depending on your set up you may still be getting some of the domain authority to it (as in the search engines can see it's obviously the same domain). I wouldn't be relying on this however.
Do you want the English language version to be more popular than the Spanish? I assume it's too late to make the subdomain the es. version?
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