Drupal SEO Question
-
Still trying to get a handle on all this...a lot to figure out! My site is Drupal and a few weeks ago I had my developer install an SEO Module so I could add a meta description and keywords for my pages.
I have done that for the majority of the landing pages and the product pages as well. Earlier I posted a question about the use of adding the meta description and keywords to each product. The answers were mixed and pointed out the problem of the duplicate content which I am trying to figure out how to fix.
BUT...when I went through my On Page Analysis grading for my campaigns one of the reasons my grades were low were because of the use of meta keywords tag. That the search engines ignore them and competitors can use them against you.
So now I am thoroughly confused. I should optimize each product page with the meta description and keywords or i shouldn't?
Keywords should show up in the title tag and the content....anywhere else?
Help!
Thanks much,
Shara
-
Thanks so much!
-
The footer is considered the "boilerplate" content at the bottom of each web page that doesn't change. At the bottom of this page, the footer contains our copyright, links Contact Us, Term & Privacy, etc.
-
Thanks Vahe....dumb question I am sure, but what is the footer?
-
Hi Shara,
I think this would be more of a site optimisation issue rather than a drupal issue.
Anyways you should optimise your page with keywords showing up in:
- Title
- Meta Description
- H1 Heading tag
- Content - This includes text and images
- Navigation - Internal links, breadcrumb, URL
- Footer
Keywords tag is ignored by Google, whilst Bing use it as a spam indicator to detect any fishy activity on a site. It's a preference thing in this instance, however personally I wouldn't want my competitors to find out my target keywords for a page by looking at my meta keywords tag.
Resources
Rand's posted a great article here - http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Here is a more recent (updated) video here - http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
Hope this helps,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow Question
Hey, In webmaster tools i have 520 domains linking to my site and i disavowed some today, when i was done it said "you successfully uploaded a disavow links file with 75 URLs and 0 domains". First question, did i do this right? Second question if a site is linking to me on multiple pages on their site do i have to disavow each link or just the domain is enough. When i download the all links to my site it was around 5,000 from the 520 domains. I appreciate the help.
On-Page Optimization | | benjaminmarcinc0 -
Best wordpress theme seo 2014
In your opinion what are the best wordpress theme in 2014 that are responsive, good speed and seo buildup
On-Page Optimization | | maestrosonrisas0 -
Local on-page SEO
If it feels like you are doing something wrong, then you 'probably' are... Local on-page SEO When optimising a page for local SEO, and trying tick all the usuals boxes, you find yourself adding words like 'golf clubs leeds' which sounds awful when part of a natural paragraph of text. Does Google recognise this poor use of grammar? We try to be as creative as possible, as not to offend the visitor, but it feels wrong... any advice? Thanks
On-Page Optimization | | indicoll0 -
Are flip books - pdf readers on websites SEO friendly?
I have a client with bar, most of their content is menus that are displayed in a flip book format. Is this content indexed by search engines, and if so, are they of any value for ranking?
On-Page Optimization | | SteveK640 -
What are the best eCommerce sites from an SEO perspective?
We're working hard on improving our website right now, and would love to get the community's examples of the best eCommerce sites out there, from an SEO and a general customer-centric design perspective...
On-Page Optimization | | reddogmusic0 -
Question about URLs
Hello! I have a client that wants to upload an URL like this: www.example.com/keyword/page-name.html The main problem is that www.example.com/keyword/ doesn't exist and gives a 404 error so I'd prefer not doing that...... What do you think about this? And if the client wants to go ahead, is there any solution? A 301 to the final page would help? Thank you in advance!
On-Page Optimization | | Juandbbam0 -
Title tag questions
General title tag questions how important is it not to change your title tag, I own a prom dress site and I'm always changing them between prom and homecoming' Is it bad to have title tags that are only different by one word across thousands of pages on your site. I have thousands of dresses so each title tag only varies by the style # I have always had title tags that are for example black prom dresses, well i recently discovered that just black dresses is googled 10 times the amount so im debating changing them to black dresses so that the word dresses is closer to the front of the title tag, am I over reacting or is that a good idea or would it be bad to put black dresses, black prom dresses, black homecoming dresses I also put the year in almost every title tag 2012, is that bad, I ranked great for 2012 stuff but could it hurt my homepage domain rankings on major broader keywords
On-Page Optimization | | Dirty0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2