Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Yelp pass link juice?
-
This is probably a profoundly obvious question, but I can't seem to find an explicit answer on the internet, so I'll ask it here:
Yelp's links out to local business websites are not nofollow'd, but they go through a javascript-based redirect. My understanding is that javascript redirected links do not pass link juice, so a link from a yelp profile will not directly impact my page authority; however, it looks like yelp does use nofollow judiciously for internal links, so I don't understand why they would allow follow for these "useless" outbound links.
Do yelp's javascript-redirected links pass link juice?
-
Just curious - where do you see the JS redirects? I'm seeing server-side redirects, but the interesting thing is that the return a 200 (not a 301 or 302), which could suggest they pass link-juice.
My gut sense is that Miriam's right - they probably mask direct link-juice but are still very valuable as a citation, especially for local search.
-
Hello Tyler!
What an interesting question! Not one I've seen asked before and I don't have an authoritative answer for you. I did find a couple of mentions of this out on the web.
Here's one from http://www.tastyplacement.com/6-best-free-local-business-directories-for-backlinks-customers-hits
4. Yelp.com. Yelp is popular (a fair number of visitors) and its pages rank well in the search engines. So, a listing here might earn you some supplemental results in a Google search. It’s review-based, and there are a lot of “interactive” features you’ll want to skip if you just want to list your business. Valuable and free. One limitation: Yelp does not give dofollow (a link that passes valuable pagerank to the target site) backlinks.
And a discussion at Reddit:
http://www.reddit.com/r/SEO/comments/jburq/acquiring_citations_from_directories_yelp_hotfrog/
I tend to think of the value of sites like Yelp as being in their quality as a citation and their ability to host conversation (hopefully positive) about your business. I am going to ask one of our super SEOs to step in and give you an opinion on this. It's a very good question!
Miriam
-
Oficially, no it does not pass link juice, BUT google is smart enough so you will gain smth from this link. + you can get some good traffic. It's always good to have your business listed on sites like yelp.
-
Not a clue. I'd guess they're nofollowing the internal links to better architect what internal pages are ranking, but maybe they intended profile links to pass juice, and implementation wasn't what they'd thought it be.
-
Thanks for the answer! Can you think of any reason why yelp doesn't nofollow these links? They seem to nofollow a lot of links within their own site, so it seems strange that these links are not nofollow'd.
-
I'm 99.9% positive the answer is no, they do not pass link juice. JS-redirected links are all hinky like that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we Nofollow Social Links?
I've been asked the question of whether if we should nofollow all of our social links, would this be a wise thing to do? I'm not exactly getting a clear answer from search results and thought you guys would be best to ask 🙂 Thanks in advance.
Technical SEO | | JH_OffLimits0 -
Referencing links in Articles and Blogs
Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?
Technical SEO | | Cocoonfxmedia0 -
Should we nofollow footer social links?
Like most sites today we have a whole raft of social links in our footer, these are on every page of the site and link out to Facebook, Twitter, YouTube, etc Should these links be nofollow to avoid juice leaving our site or would you recommend allowing them to be followed to increase the power of these social sites? Is there a definitive Yay or Na on these social links?
Technical SEO | | Twist3600 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
How to find and fix 404 and broken links?
Hi, My campaign is showing me many 404 problems and other tools are also showing me broken links, but the links they show me dose work and I cant seem to find the broken links or the cause of the 404. Can you help?
Technical SEO | | Joseph-Green-SEO0 -
Having www. and non www. links indexed
Hey guys, As the title states, the two versions of the website are indexed in Google. How should I proceed? Please also note that the links on the website are without the www. How should I proceed knowing that the client prefers to have the www. version indexed. Here are the steps that I have in mind right now: I set the preferred domain on GWMT as the one with www. I 301 redirect any non www. URL to the www. version. What are your thoughts? Should I 301 redirect the URL's? or is setting the preference on GWMT enough? Thanks.
Technical SEO | | BruLee0 -
Find broken links in Excel?
Hello, I have a large list of URL's in an excel sheet and I am looking for a way to check them for 404 errors. Please help! Adam
Technical SEO | | digitalops0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0