Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

PPC and new Google updates

Keyword Research

903

pauledwards last edited by

Hi guys, as we know there's been some Google updates today.

Has anyone noticed a change in ppc? is there any connection?

Any info much appreciated.
1 Reply Last reply
Reply Quote 0
Syed1 last edited by

Yes it could impact display and also the text ad traffic.

Display because your publishers might go up or down in traffic and you might notice a difference if that movement is big enough.

Text PPC traffic could be affected because they made some changes to Local results as well, however it completely depends on your niche, your geo target market and if your organic competition includes local listings at all.
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Difference in Serp updates

I've notice that the Serp for some keywords are updated more frequently then others (or am I mistaken?) Do any of you have any data that might support that theory? what seems to be the longest periode it takes for a SERP to update for a certain keyword? Is there any rules of thumps on this matter?
Keyword Research | | Justian

0
New Keyword Planning Tool

In the past we have used google analytics keyword tool to evaluate a keyword for our campaign. Recently though with the changes to the keyword tool becoming the keyword planning tool we've seen an extreme fluctuation in the metrics provided for avg monthly searches. Specifically the keyword "best fries" used to be reported at 33100 avg global monthly searches, now with the new tool its at less than 200 overall for the month. Additional information has the google trends for the keyword to only be increasing and is roughly near peak search interest. So I guess to simplify the question, should I trust this metric? Is there an alternative source I can use for keyword research? Why would a drop like this happen? Why isn't the google trends data similar to that of the keyword data? Surely 100 representing peak interest doesn't translate to 200 searches a month.
Keyword Research | | JamesBSEO

0
Tag usage based on Google keywords

We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this. The term itself has similar keywords such as [pr campaigns]. And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term. Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns]. We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching). And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt. As a general policy, what would be the best way to write our tags?
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt' Thanks for sharing your expertise.
Keyword Research | | davhad

0
Finding new keyword research tools

Does anyone have any recommendations for tools to help speed up the initial keyword reporting process? I'm looking for tips to streamline the current system of manually researching competition reports. Thanks.
Keyword Research | | Doug_Hay

0
Need to build a lot of new pages - up to 1,000 - where do I start?

We have about 300 main keywords and we are receiving an almost equivalent amount of traffic for long tail phrases. These long tail phrases are more specific though, and are almost different queries entirelly. For example " keyword " is generally the same question as "keyword for sale" but "keyword" is not necessarily the same question as "aftermarket keyword" So my question is, how do you go about creating a BUNCH of new pages?
Keyword Research | | TylerAbernethy

0
Big difference in rank on google.com and google.no

Hi Our E-com website went from 8th to 1st spot yesterday for our most important keyword (barneklær = childrens clothing) on google.no weirdly enough we arent ranking on first page at all on google.com . I find this very strange especially since the keyword itself is so country specific - mainly because of the norwegian specific letter - æ. The results are not due to personalization i ve check it with the keyword difficulty tool here on seomoz. The sites ranking higher then me on google.com are sites i am ranking higher then on google.no. Anyone got a good explanation ? The changes for my keyword in ranking i saw yesterday was alot more then i am used to see - almost like google made some sort of script change. we went from 8th to 1st. 1st dropped to 4th, 5ht went to 2nd etc - i am not used to seeing this big changes. Anyone got a clue to either of these 2 questions ?
Keyword Research | | danlae

0
Google Keyword Tool Regional?

If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk

0
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page

So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan

0