Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I import external reviews to my site?
-
Hi everybody!
I manage the website for a financial services company. We have more than 5000 reviews on a user review website. We have the possibility to import and display all these reviews on our site.
- Is this good for SEO?
- Will Google find it suspicious that our site suddenly displays a lot of new keyword-rich content?
- What about duplicate content?
Please, share your thoughts.
Thanks!
-
Hello Georgios,
Activitysuper has a good point about choosing some of the best ones as testimonials for conversion rate optimization.
However, there is a chance you could get the third-party review data supplier to noindex their version of the reviews/content. It depends on what your contract says. If I was paying a company to handle the reviews for my product, like a BazaarVoice for example, I'd expect to have exclusive rights to that content.
To be specific though, we'll need more information. Where will these reviews go? If it would be 5,000 new pages of duplicate content, that's an issue. If they would be put onto product pages there are many options. You could put them in an iframe so you show the content to users but avoid the duplicate content issue. You could show the best three or four on the product page and then show the rest on a separate page that you don't allow to be indexed.
You are asking a great question, but I think some more information is necessary in order for anyone to definitively answer it.
-
I would stay away from doing that as good chance it could flag as duplicate content.
What would the ratio of reviews to current content be on a page?
I would be inclined to use it to conversion optimise, but only selecting a few of the better ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
404 Errors After Site Migration
Hello - I'm working on a website selling fashion accessories. The site just went through a site migration from Yahoo! to Big Commerce. Now we have a high level of warnings and errors from the crawl. Few are mentioning sites I never seen before on the Yahoo! platform. I also notice that the pages crawled has doubled. How can I fix or did I do something wrong with migration? I was running the website with minimal errors and now overwhelmed with errors all the error updates. If I can get some assistance on what could be wrong, I would greatly appreciate. Thanks.
Technical SEO | | ShopChameleon0 -
International Site Links In Footer
We have several international sites and we have them linked in the footer of our main .com site . Should we add "nofollow" to these links? Our concern is that Google could see these sites as a network?
Technical SEO | | EwanFisher0 -
Index forum sites
Hi Moz Team, somehow the last question i raised a few days ago not only wasnt answered up until now, it was also completely deleted and the credit was not "refunded" - obviously there was some data loss involved with your restructuring. Can you check whether you still find the last question and answer it quickly? I need the answer 🙂 Here is one more question: I bought a website that has a huge forum, loads of pages with user generated content. Overall around 500.000 Threads with 9 Million comments. The complete forum is noindex/nofollow when i bought the site, now i am thinking about what is the best way to unleash the potential. The current system is vBulletin 3.6.10. a) Shall i first do an update of vbulletin to version 4 and use the vSEO tool to make the URLs clean, more user and search engine friendly before i switch to index/follow? b) would you recommend to have the forum in the folder structure or on a subdomain? As far as i know subdomain does take lesser strenght from the TLD, however, it is safer because the subdomain is seen as a separate entity from the regular TLD. Having it in he folder makes it easiert to pass strenght from the TLD to the forum, however, it puts my TLD at risk c) Would you release all forum sites at once or section by section? I think section by section looks rather unnatural not only to search engines but also to users, however, i am afraid of blasting more than a millionpages into the index at once. d) Would you index the first page of a threat or all pages of a threat? I fear duplicate content as the different pages of the threat contain different body content but the same Title and possibly the same h1. Looking forward to hear from you soon! Best Fabian
Technical SEO | | fabiank0