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Youtube SEO: Does your channel name / user name matter?
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My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her.
In short: Our channel name will never be searched for, will never provide any ranking boost.
Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views.
Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
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Thanks for the reply Jane!
It actually does have a fair amount of history, created in Oct 2008. I'm still on the fence having a hard time weighing the pros and cons. On the one hand you can set the H1 tag to be whatever you want, but the username changes your page title and the anchor tag text on all your site actions. I'm starting to lean towards 'create a new channel'.
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Hi Ryan,
That's always a tough one: keep something that has some history but also has a big flaw, or start afresh. I would say that if you expect or aim to receive far more than 7,300 video videos in the long run, and wish to attract many more than 31 subscribers, start again. This is also assuming that the channel is not particularly old, or doesn't have many traditional links itself.
The channel name is going to help your SEO if it's a good one, but I fear the branding is the main concern here. You will have a far harder time establishing trust and authority if you have a "random" user name, rather than something recognisable.
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Hoping someone could take some time to give me some feedback / advice. Thanks!
Hey guys, I want to give you a bit of background to help you understand what I'm trying to do, and the motivation why. I understand that there are a variety of opinions and beliefs regarding what I'm trying to do online, and I hope this post doesn't turn into a list of everyone's views, or a place for someone to say mean / disrespectful things regarding what I'm doing. I feel like this group is a professional one, so I don't think any of what I've mentioned above will be a problem. Last year we were surprised to learn (in the delivery room) that our first child was born with Down syndrome. Not having any interaction with anyone with Down syndrome I had no idea what my new life was going to be like and set out to find some information online (videos, blogs, etc.) I was surprised to learn that there isn't much quality content out there. Much of the information is outdated, cheesy, lame, etc...In fact many of the videos that I found by searching online about Down syndrome were by people making fun of those born with Down syndrome (comedians, etc.) Very few of them gave me any sort of idea what the future over our family was going to be like. A few months went by, I met many many parents and others who personally knew someone with Down syndrome whose lives have been greatly enriched by their interaction. In addition to that I realized that our life was much more normal than I could have ever imagined. In addition I released that there have been tremendous medical advances in the last two decades and today children born with Down syndrome can attend regular classes, attend college, get married, have jobs, and live productive life's. They no longer ride "short buses", forced to stay in special needs classes, or destined to live a life in some sort of institution. I was surprised that our son (at 3 weeks old) was going to physical / occupational / speech therapy at such a young age. The idea today is that children born with Down syndrome work hard at a young age to stay ahead of the curve. I couldn't believe the things they had him doing at such a young age. (At just a few months old they had him on a treadmill so he could get a head start on learning to walk! ----> http://noahsdad.com/treadmill/) All of that to say, I decided I wanted to be an online resource to help give people an idea of what life is really like raising a child born with Down syndrome. I do a daily one minute video where I'm creating an online narrative by telling his story every day.
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