Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain authority and keyword difficulty
-
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool?
I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
-
I have a new domain and I am beating pages with much higher page ranks / DA etc
Typically in the niche I am targeting if I use the Keyword Difficulty tool i get an average of about 50% - I think this tool mainly uses DA / PA to work out the difficulty %.
After I will do a Google search and look on the pages for mentions of the keyword's I am going to target with my pages / posts.
Often I find there are few mentions or 1 exact match mention in the content with the page title being something different / not exact match.
I will then build a page which is targeted specifically for the keyword and optimise for it, I don't over do the optimisation - if the other pages only have 2 mentions of the keyword in the content I would normally build a post with say 3 - 5 mentions. I have noticed when going over 5 keyword (aprox) pages tend to rank poorly or rank badly then crawl back up the SERP's slower - this could be due to the domain on the site being 1 month old.
I also only build quality content that is relevant to the search term, this should prevent the pages dropping from the SERP's (I hope!).
Obviously if your niche has highly optimised pages and a bunch of links pointing at each page then this method is not going to work.
Hope that helps.
-
I do this a lot (on a daily bases), so first off your not alone.
And your right in the fact it does need to be weighed up.
It's very hard to give an actual answer but in general if I see PA/DA 40+ a lot of work could be involved, if I see PA/DA 20- should be easy, id expect first page rankings in a few weeks to a month if that.
I don't just go off this alone but it's my starting point, I will check out all of page 1 and page 2 and some times page 3. You might find page 1 is 40+ then page 2 is 25+.
But I do look at lots of elements for example how much there content is shared socially, this gives me an idea if I produced the same sort of content and pushed PPC to it what kind of sharing potential is available from this audience (but this is just a method I do, haven't seen anyone else doing it).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Umbrella company and multiple domains
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com. Thank you
Technical SEO | | AL123al0 -
How to increase your Domain Authority
Hi Guys, Can someone please provide some pointers on how to best increase your Domain Authority?? Thanks Gareth
Technical SEO | | GAZ090 -
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
We are working on a website that has some high-quality industry articles available on their website. For each article, there is an abstract with a link to the PDF which is hosted on the domain. We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article. Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
Technical SEO | | MattAaron0 -
Does a TM in the keyword have effect?
If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.
Technical SEO | | Malarowski0