Domain authority and keyword difficulty
-
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool?
I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
-
I have a new domain and I am beating pages with much higher page ranks / DA etc
Typically in the niche I am targeting if I use the Keyword Difficulty tool i get an average of about 50% - I think this tool mainly uses DA / PA to work out the difficulty %.
After I will do a Google search and look on the pages for mentions of the keyword's I am going to target with my pages / posts.
Often I find there are few mentions or 1 exact match mention in the content with the page title being something different / not exact match.
I will then build a page which is targeted specifically for the keyword and optimise for it, I don't over do the optimisation - if the other pages only have 2 mentions of the keyword in the content I would normally build a post with say 3 - 5 mentions. I have noticed when going over 5 keyword (aprox) pages tend to rank poorly or rank badly then crawl back up the SERP's slower - this could be due to the domain on the site being 1 month old.
I also only build quality content that is relevant to the search term, this should prevent the pages dropping from the SERP's (I hope!).
Obviously if your niche has highly optimised pages and a bunch of links pointing at each page then this method is not going to work.
Hope that helps.
-
I do this a lot (on a daily bases), so first off your not alone.
And your right in the fact it does need to be weighed up.
It's very hard to give an actual answer but in general if I see PA/DA 40+ a lot of work could be involved, if I see PA/DA 20- should be easy, id expect first page rankings in a few weeks to a month if that.
I don't just go off this alone but it's my starting point, I will check out all of page 1 and page 2 and some times page 3. You might find page 1 is 40+ then page 2 is 25+.
But I do look at lots of elements for example how much there content is shared socially, this gives me an idea if I produced the same sort of content and pushed PPC to it what kind of sharing potential is available from this audience (but this is just a method I do, haven't seen anyone else doing it).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Different Domains on Same IP
Hello I'm just wondering how much of a difference it makes having links to a site from 2 separate domains that are on the same IP, compared to if the domains were on separate IPs? Thank you! Sam
Technical SEO | | wearehappymedia0 -
Which domain we should continue with?
Hello All, We are working with a client who had manual penalty from Google. We worked on that and now penalty has been removed. Client had already started working on the new domain and now the big dilemma is- Which domain should we continue with? Old or New? We are suggesting them to continue with the old one as that domain had good PR, good backlinks, better visibility on their social profiles etc. What do you suggest? any inputs are highly appreciated. Thanks
Technical SEO | | sachin-sv0 -
Keyword in URL vs organization
I have a jobs site that currently has the following structure for jobs: www.site.com/jobs/openings/1234.html Categories used to be listed this way: www.site.com/jobs/openings/accounting But we changed it to: www.site.com/jobs/category/accounting Does it matter? Is one better than the other? The page title, heading, and description also have the word "openings" or "opening" in them.
Technical SEO | | cmp1010 -
New domain's Sitemap.xml file loaded to old domain - how does this effect SEO?
I have a client who recently changed their domain when they redesigned their site. The client wanted the old site to remain live for existing customers with links to the new domain. I guess as a workaround, the developer loaded the new domain's sitemap.xml file to the old domain. What SEO ramifications would this have if any on the primary (new) domain?
Technical SEO | | julesae0 -
Best strategy for redirecting domain authority from an acquired site...?
Hi all, I'm an in-house for a company that made several acquisitions last year prior to my starting. I'm just now hearing about several loose-ends websites that belong to companies that have been absorbed by us. The question is how to best approach the task of utilizing that site's domain authority to our site's benefit. There is already a link to the homepage in the header of the site in question (our logo's right under theirs) so we're already getting some linkjuice. Looks like the whois information never changed. Here are the options I'm considering: 1. Blanket redirect (all of their pages there into our home page) - not ideal. 2. Targeted redirect (try to "connect the dots" between content pages with similar subjects/keyword relevance - better than #1, but is it worth the extra effort? 3. More linking (add more strategically placed and keyword optimized links back to our site) - also more work, but certainly do-able if the consensus is to leave the site up. 4. Any other suggestions? Thanks for your help everyone!
Technical SEO | | TGViaWest0 -
Would this be considered keyword cannabalization?
If I have an article, titled 7 signs of unhealthy eating and the title tag for five different pages looks like this: keyword | article title ex: Binge Eating | 7 Signs of Unhealthy Eating ex: Lack of Fruits & Vegetables | 7 Signs of Unhealthy Eating etc, etc.
Technical SEO | | nicole.healthline0 -
Keyword rich domains
Hi, Our site is beingthere.com.au We are in the business of video conferencing in Australia. I was wondering if there would be any benefit of purchasing keyword rich domains such as www.videoconferencing.net.au www.video streaming.net.au What would be the benefit(s)? And How would I go about using these domains to maximise SEO benefit? Thanks Dan
Technical SEO | | dantmurphy0