How long should I keep 301 redirects?
-
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for?
As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
-
Thanks to both of you for your answers. I will then leave my rewrite rules just in case. I guess they are not slowing down access to the website as they are really simple and quite standard. I suppose that google takes longer to "learn" the new URLs through the redirects.
-
I would agree with Marcus' answer on this one.
Another question as an off-shoot from this one would be: What is the performance loss in checking each request against your htaccess rules?
If the answer is none, or very little, then perhaps keeping the 301 forever isn't a bad idea at all. You never know how long people will be linking towards those 301'd pages. I personally have some pages just like this which have been redirecting visitors for as many as 5 years, because it's better to keep the link juice than to end up as 404s.
-
The simple answer is... forever, unless you have some pressing reason to remove them. Certainly, I would keep them there till I knew there was no indexation of these other links and no requests for them for a say, 12 month period.
If you have external links pointing to any of these old pages, then again, that is another argument for keeping them in place.
Just leave them there, comment them as legacy in redirection script and forget about them and focus on something else.
Hope this helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Review Nodes
I have a client who rents out vacation beach rentals. They currently have thousands of homes under management. Each property has its own internal reviewing platform. Reviews are not really intended to be viewed on their own, as in a stand alone page with just the review on it. The problem is that Drupal makes just about every type of node viewable on its own dedicated URL. I was just thinking about taking request to view stand alone reviews and 301’ing them to their respective property page, the context in which they are intended to be viewed. The website has about 2500 review nodes currently crawlable via Drupal that sit on their own URLs. Would there be a material impact to 301 them to their respective property page when any attempt to view them on their own is made to the site?
Technical SEO | | conversionpipeline20 -
Will doing a 301 redirect for one domain to another give the latter domain the formers links?
I have some websites that I built a few years ago that are still in existence, but I no longer have access to the sites as they weren't hosted by myself. These sites all carry a "Designed by Me" text on the footer with a link to my (now old) website. I have since done 301 redirects on the domain names that are used in the footers of these sites so they link directly to my new site. However, will these websites now show up on Google Webmasters for example as external links to my site?
Technical SEO | | mickburkesnr0 -
Will a Robots.txt 'disallow' of a directory, keep Google from seeing 301 redirects for pages/files within the directory?
Hi- I have a client that had thousands of dynamic php pages indexed by Google that shouldn't have been. He has since blocked these php pages via robots.txt disallow. Unfortunately, many of those php pages were linked to by high quality sites mulitiple times (instead of the static urls) before he put up the php 'disallow'. If we create 301 redirects for some of these php URLs that area still showing high value backlinks and send them to the correct static URLs, will Google even see these 301 redirects and pass link value to the proper static URLs? Or will the robots.txt keep Google away and we lose all these high quality backlinks? I guess the same question applies if we use the canonical tag instead of the 301. Will the robots.txt keep Google from seeing the canonical tags on the php pages? Thanks very much, V
Technical SEO | | Voodak0 -
Backlink management: 301 redirect unsuccessful.
I am managing my company's spammy backlinks using Open Site Explorer. Our company owns a few URLs that are related to our company or are iterations of our main URL. All of these additional URLs have 301 redirects to our main domain. Open Site Explorer has identified one of these URLs as having a spam score of 8 indicating a 56% chance of Google crawler penalization. Obviously, this is a red flag. Instead of being redirected to our main domain upon visiting the URL, I was directed to what seems to be an automatically generated, generic webpage with links that seem to have been generated by keywords from our main domain. I have seen this type of webpage before when incorrectly typing in URLs from other pages. They tend to look the same. They have a black background with the URL written in grey at the top and a rectangular related links bar. Is anyone familiar with my problem and could you offer any advice? Thanks, Ben
Technical SEO | | SOLVISTA0 -
Does 301 redirect of old filenames still work?
I have gone through several revisions of my site. We used to have only static pages in HTML. I had search-engine-optimization.html changed to seo-philippines.html changed to /seo-philippines/ I 301 redirected all of them whenever I change the filenames. This is in the course of 6 years worth of link building and I'm wondering if this has an effect because our rankings go down everytime we do this.
Technical SEO | | optimind0 -
How to verify a page-by-page level 301 redirect was done correctly?
Hello, I told some tech guys to do a page-by-page relevant 301 redirect (as talked about in Matt Cutts video https://www.youtube.com/watch?v=r1lVPrYoBkA) when a company wanted to move to a new domain when their site was getting redesigned. I found out they did a 302 redirect on accident and had to fix that, so now I don't trust they did the page-by-page relevant redirect. I have a feeling they just redirected all of the pages on the old domain to the homepage of the new domain. How could I confirm this suspicion? I run the old domain through screaming frog and it only shows 1 URL - the homepage. Does that mean they took all of the pages on the old domain offline? Thanks!
Technical SEO | | EvolveCreative0 -
Redirects
I have a question about 404ed domains and old domains. #1 A domain has many links to it, but has been 404ed for 4 months. Should I redirect to a page I own and is almost exactly the same content. Will the fact that it was once 404ed be an issue? #2 I have an old domain that has many links but has been stagnant for a long time. Are these links still valuable and I should I redirect them to an important page on a different site? Does penguin influence your advice?
Technical SEO | | tylerfraser0 -
301 redirect from root to /index.aspx
I have taken over the SEO for www.domain.net. The way i've inherited the setup is that www.domain.net is 301 redirected to www.domain.net/index.aspx Looking at top pages and linking root domains in Opensiteexplorer I can see that www.domain.net/index.aspx has 1,006 linking root domains www.domain.net has 806 linking root domains. I assume that www.domain.net is passing the value of it's 806 domain links to www.domain.net/index.aspx via the 301 redirect and because of this would expect www.domain.net/index.aspx to be the strongest page on the site and be the url that ranks in the listings for many relevant searches. It appears however that www.domain.net is what is shown in listings and not www.domain.net/index.aspx ?? Can anyone explain why this might be?? If I do a site: search in Google then www.domain.net is indexed and not www.domain.net/index.aspx ??
Technical SEO | | QubaSEO0