Will bad things happen if I cancel 301 site redirect?

[Squall315]

Hi, please someone help!

We have two identical websites, say A & B. Because of the not so good SEO establishment, site B was built and site A was 301 redirected to site B weeks ago. For some reasons, we have to reuse site A, which means we have to cancel the 301 redirection. (Sound a little crazy)

So the question are:

1. Can we conduct the action?

2. If we cant, what's the reason?

3. If we can, what would be the best practice?

Thanks for help in advance!

Plus: we also CARE what would happen to site B if the 301 is cancelled? Will it grow healthy like a new site?

[Squall315]

Thank you! Sorry for the late reply. It does help.

[Squall315]

Thanks!

[irvingw]

it depends on the PR of the site, if site A is a aged well established site with good PR that you want to be passed to site B then keep the 301s.

If site B is a brand new site, understand that cancelling the 301 will negatively affect site B and if site A pages are still indexed and getting a lot of traffic you will lose that traffic.

If you are creating a new site A, and the existing site A has good PR then your new site A will hit the ground running since it's aged, just 301 the pages internally to the new url structure so you don't 404 internal pages with PR.

[blacey]

For you to use Site A as its own entity again I would suggest cancelling the 301 redirect as you've said, creating all the pages for Site A, making sure they're optimised on-page with good internal links to the other pages,

Once that's been done, generate an XML sitemap and submit that to Google, Bing, Yahoo etc

Then its just a waiting game for the search engines to update their index with the new pages on Site A.