Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Javascript to manipulate Google's bounce rate and time on site?
-
I was referred to this "awesome" solution to high bounce rates.
It is suppose to "fix" bounce rates and lower them through this simple script. When the bounce rate goes way down then rankings dramatically increase (interesting study but not my question).
I don't know javascript but simply adding a script to the footer and watch everything fall into place seems a bit iffy to me.
Can someone with experience in JS help me by explaining what this script does?
I think it manipulates the reporting it does to GA but I'm not sure. It was supposed to be placed in the footer of the page and then sit back and watch the dollars fly in.
-
Stephen,
Thanks for the explanation - I just had a client ask me about this script. Based on your explanation, this script will change your bounce rate. This is because once the event is triggered, the visit will no longer be considered a bounce, even if the user only visits one page. So it's an artificial/false decrease in bounce rate, not a "fix" as others claim.
I wrote a short blog post on this (and referenced your description)!
~Adam
-
Thanks for the encouragement Martin.
As it turns out, with the help of the two previous answers, the script is actually based on a valid script adjustment that might actually help some people in their reports but the what my client thought was that this was an easy/quick way to get more traffic. The article they found was saying this would dramatically change results in GA and then directly effect their site's ranking in the SERPs.
They had "proof" in the form of some GA screenshots so I needed more information on what the script actually does. I was able to let my client know what exactly this was and recommend not doing it unless there was a problem in the GA reports that they wanted fixed.
Thanks again for your reply.
-
Dont do it - just improve your content. You know it's wrong to try and cheat the system. Think about what would happen if you banned from the results.
Look i dont mean to be harsh - but i allways balance risks against rewards. In this situation - the risk is to high.
-
Thanks for that link.
The site (link in the previous reply) my client referred me to was manipulating the way they were reporting the results. The closer I looked at it, I realized that it was a little spike but then it went right back down. Knowing them they just paid a bunch of people to visit the site.
This stuff is annoying and gives us SEO's a bad name.
-
The code was from this site http://millionairevolution.com/cut-bounce-rate-by-80/ and looking at the dates and analytics shown on the page this is nothing more than a misrepresentation of the facts and data.
I knew Google doesn't use data from GA but the data graph was showing a contradiction and I didn't know exactly what the script was doing.
-
First, Google Analytics reporting does not, to my knowledge, influence SERP rankings. Altering the data collected through Google Analytics should not affect SEO indicators.
Second, this is from here: http://briancray.com/posts/time-on-site-bounce-rate-get-the-real-numbers-in-google-analytics/
Once this code is installed, your site will update Google Analytics every 10 seconds under the Event Category "Time", the Event Action "Log", and the Event Value will be based on the pattern of 0:10, 0:20, 0:30, 0:40, 0:50, 1:00, 1:10, etc.
The script does not change your bounce rate, it just gives you additional information.
-
You're correct that it's a GA hack. Avoid it.
Google has publicly stated that they don't use your site-specific GA metrics to influence organic search rankings. E.g., they're not taking data from your GA profile, and feeding that to the Search Quality team to determine if your site should rank better or worse. They have MANY better ways to accurately track anonymous user interactions with sites at scale (e.g. Chrome).
The only thing that you'll accomplish with this code is making all of your own internal metrics turn to garbage. Accurate metrics are important. If you bounce rate is high, knowing that allows you to take action to improve your site and reduce it.
The more people who stay on your site for more than 1 pageview, the more money your business is likely to make. Improve your bounce rate to improve the profitability of your website, not for some supposed correlation between bounce rate and organic search ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing site subdomains from Google search
Hi everyone, I hope you are having a good week? My website has several subdomains that I had shut down some time back and pages on these subdomains are still appearing in the Google search result pages. I want all the URLs from these subdomains to stop appearing in the Google search result pages and I was hoping to see if anyone can help me with this. The subdomains are no longer under my control as I don't have web hosting for these sites (so these subdomain sites just show a default hosting server page). Because of this, I cannot verify these in search console and submit a url/site removal request to Google. In total, there are about 70 pages from these subdomains showing up in Google at the moment and I'm concerned in case these pages have any negative impacts on my SEO. Thanks for taking the time to read my post.
Technical SEO | | QuantumWeb620 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
When you change your domain, How much time do I have to wait for google to return the traffic used to have?
Hello. 20 days ago, I changed my domain from uclasificados.net to uclasificados.com doing redirect 301 to all urls, and I started to loose rankings since that moment. I was wondering if changing it back could be the solutions, but some experts recommend me not to do that, because it could be worse. Right now I receave almost 50% of traffic I used to receave before, and I have done a lot of linkbuilding strategies to recover but nothing have worked until now. Even though I notified google of this change and I send again my new sitemap, I don't see that have improve my situation in any aspects, and I still see in webmastertools search stats from my last website (the website who used to be uclasificados.com before the change). What should I do to recover faster?
Technical SEO | | capmartin850 -
How to Remove /feed URLs from Google's Index
Hey everyone, I have an issue with RSS /feed URLs being indexed by Google for some of our Wordpress sites. Have a look at this Google query, and click to show omitted search results. You'll see we have 500+ /feed URLs indexed by Google, for our many category pages/etc. Here is one of the example URLs: http://www.howdesign.com/design-creativity/fonts-typography/letterforms/attachment/gilhelveticatrade/feed/. Based on this content/code of the XML page, it looks like Wordpress is generating these: <generator>http://wordpress.org/?v=3.5.2</generator> Any idea how to get them out of Google's index without 301 redirecting them? We need the Wordpress-generated RSS feeds to work for various uses. My first two thoughts are trying to work with our Development team to see if we can get a "noindex" meta robots tag on the pages, by they are dynamically-generated pages...so I'm not sure if that will be possible. Or, perhaps we can add a "feed" paramater to GWT "URL Parameters" section...but I don't want to limit Google from crawling these again...I figure I need Google to crawl them and see some code that says to get the pages out of their index...and THEN not crawl the pages anymore. I don't think the "Remove URL" feature in GWT will work, since that tool only removes URLs from the search results, not the actual Google index. FWIW, this site is using the Yoast plugin. We set every page type to "noindex" except for the homepage, Posts, Pages and Categories. We have other sites on Yoast that do not have any /feed URLs indexed by Google at all. Side note, the /robots.txt file was previously blocking crawling of the /feed URLs on this site, which is why you'll see that note in the Google SERPs when you click on the query link given in the first paragraph.
Technical SEO | | M_D_Golden_Peak0 -
Google Showing Multiple Listings For Same Site?
I've been optimizing a small static HTML site and have been working to increase the keyword rankings, yet have always ranked #1 for the company name. But, I've now noticed the company name is taking more than just the first position - the site is now appearing in 1st, 2nd, and 3rd position (each position referencing a different page of the site). Great.. who doesn't want to dominate a page of Google! ..But it looks kind of untidy and not usually how links from the same site are displayed. Is this normal? I'm used to seeing results from the same site grouped under the primary result, but not like this. any info appreciated 🙂
Technical SEO | | GregDixson0 -
How does Google Crawl Multi-Regional Sites?
I've been reading up on this on Webmaster Tools but just wanted to see if anyone could explain it a bit better. I have a website which is going live soon which is going to be set up to redirect to a localised URL based on the IP address i.e. NZ IP ranges will go to .co.nz, Aus IP addresses would go to .com.au and then USA or other non-specified IP addresses will go to the .com address. There is a single CMS installation for the website. Does this impact the way in which Google is able to search the site? Will all domains be crawled or just one? Any help would be great - thanks!
Technical SEO | | lemonz0 -
Googlebot Crawl Rate causing site slowdown
I am hearing from my IT department that Googlebot is causing as massive slowdown/crash our site. We get 3.5 to 4 million pageviews a month and add 70-100 new articles on the website each day. We provide daily stock research and marke analysis, so its all high quality relevant content. Here are the crawl stats from WMT: http://imgur.com/dyIbf I have not worked with a lot of high volume high traffic sites before, but these crawl stats do not seem to be out of line. My team is getting pressure from the sysadmins to slow down the crawl rate, or block some or all of the site from GoogleBot. Do these crawl stats seem in line with sites? Would slowing down crawl rates have a big effect on rankings? Thanks
Technical SEO | | SuperMikeLewis0 -
A question about RSS feeds and nofollow's
With the nofollow tag used very widely on the internet these days I was just wondering about how an RSS feed might help me find a way around it. Basically my question is this : I post a comment on a blog, it's approved and my comment together with my link(nofollow tag applied) is there. Now when the blogs RSS feed updates, does this nofollow tag get applied to the feed? As far as I can tell it does not - but I'm not too clue'd up on how the feed is generated. Anyone want to help me understand how it works and if what I'm suggesting would be 'a way around the nofollow tag' ? Thanks 🙂
Technical SEO | | DanHill0