Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should my small business website link to Yelp?
-
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?
-
I'll probably do the API.
I know that Yelp doesnt want business owners to solicit reviews. However, it's extremely difficult to get reviews unless you do. I send out follow up emails to clients after each job and ask for a review (positive or negative), but I've still only received about 13 reviews in a year. I'm even thinking about creating a giveaway drawing for those that review each month.
-
I wouldn't worry about linking to a site that also lists your competitors. People are likely to search around looking for service reviews and multiple vendors.
One option is to use the Yelp API to pull recent reviews into your site. I believe the API lets you pull in 3 reviews to display directly on your site:
http://www.yelp.com/developers/documentation/search_api
One thing to keep in mind when linking to Yelp is to avoid soliciting positive reviews. They want reviews to be as organic as possible:
http://officialblog.yelp.com/2010/08/dont-ask-for-reviews.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
How to recover Google+ business page if it gets deleted by mistake ?
Hi, i have a client who has by mistakenly deleted its G+ business page which is having good expousre on Google+. he got worried how to recover it . even i don't know how to do it. any help or discussion for the solution would be appreciated Thanks,
Social Media | | ShaunPhilips0 -
Shortcut Link and Referral domain in Google Analytics
Hello, One of my clients has a Facebook page for his company, and his social media manager posts some promotional and educational posts on daily basis. the social media manager uses affiliate ID's in the destination URL to track traffic and leads that come from the social media and to make it look nicer he uses shortcut links service - bitly. Now I have a few questions about this: I don't see traffic comes from bit.ly or bitly.com in Google Analytics, my question: is using 301 redirect makes Google Analytics understand that the last website which sent the traffic to my website is not the actual Referral website? Is using shortcut links in the social media damages the links value (even though they are <nofollow>links - but still considered as signals from social media</nofollow> Thanks. LorS1nd.jpg
Social Media | | JonsonSwartz0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
Would Too Many Scoop.it Backlinks Hurt Our Website?
Hi, We noticed in our Google Webmaster Tool that we have received a total of 10,162 links (still increasing) from Scoop.it over a period of less than 2 months from January. All these links are linking to our home page, and it is topping the list of "Who links the most" under our "Traffic > Links to Your site" in our Google Webmaster. Our second domain that links the most to us only has 1,831 links to our domain. According to our marketing service company who posted our brief bookmark content on Scoop.it: "That just has to do with the page structure of that site. If multiple scoop.it users promote your URL, the link will appear multiple times on each user's page. Plus, it's a curated site, so the link will be recommended to other users. Scoop.it has an Alexa of <1000 so it's a very popular site. If Facebook was fully indexed by Google (and other search engines and crawlers had full access), you'd see a similar situation. There's currently no way to exclude specific social sites, sorry for the bad news. The high # of links from scoop.it are totally normal (and natural for that domain), it's just because of all their internal linking. Google seems to LOVE scoop.it (60M+ pages indexed), so I wouldn't worry." However, we still don't feel comfortable with the explanation because it appear so very unusual and clearly appear to be 'Unnatural' to us as we concern. I wonder if anyone knows if this would get us into trouble with Google? More seriously, get us deindexed due to 'Unnatural' backlinks in short period of time, from one single domain? Can anybody advise us what could we do with the current situation? Highly appreciate your advise, and many thanks! Enam
Social Media | | enam9370 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0 -
How effective is RSS feeds submission, links from Blog Directories?
I am wondering how effective rss feed submission (to RSS aggregators) is in terms of getting traffic and backlinks? Also, how about getting listed in blog directories? Do these tactics work anymore post Panda update ? Thanks, Supriya.
Social Media | | Amjath0