Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should my small business website link to Yelp?
-
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?
-
I'll probably do the API.
I know that Yelp doesnt want business owners to solicit reviews. However, it's extremely difficult to get reviews unless you do. I send out follow up emails to clients after each job and ask for a review (positive or negative), but I've still only received about 13 reviews in a year. I'm even thinking about creating a giveaway drawing for those that review each month.
-
I wouldn't worry about linking to a site that also lists your competitors. People are likely to search around looking for service reviews and multiple vendors.
One option is to use the Yelp API to pull recent reviews into your site. I believe the API lets you pull in 3 reviews to display directly on your site:
http://www.yelp.com/developers/documentation/search_api
One thing to keep in mind when linking to Yelp is to avoid soliciting positive reviews. They want reviews to be as organic as possible:
http://officialblog.yelp.com/2010/08/dont-ask-for-reviews.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
How to fix external links with missing anchor
Hello, My SEO audit on my site shows we have 858 external links with missing anchor, report shows Target URL and Source URL. How I can fix external links with missing anchor? None of them looks like spam, my target URL is all from our Social Media. Twitter, Google Plus, Linkedin, Pinterest, Facebook ... Here is the link to the the excel spread shit report and you can see it yourself. https://na53.salesforce.com/sfc/p/60000000IcOQ/a/f2000000UVi7/hBZ6Z1tGEFcJOTvVtfjYtYhi_HTw8fRqe9SMjuWcdOA We use ''Hootsuite'' to shrink the URL and post in to our social media, is that maybe we having this problem now? Thank you,
Social Media | | Kiakh19870 -
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
What is the value of having a social media feed displayed on your website?
This is something I asked myself this evening. You see a lot of sites with a Facebook or Twitter feed displayed, but I struggle to understand their value. OK, it shows that you are active on this or that social media channel, but unless you are posting great content consistently on the social media displayed, the impact of your feed could detract from the web page it is displayed on. It could also cause a visitor to that page on your site to click away from your site into the noise and distraction of that social media channel. I don't have an issue with using social media icons to link to your channels, but they are more discreet and the sort of thing people will look for if they are interested enough in your web pages to want to connect with you. Also, social sharing icons are good, but I do not see the value in social media feeds. Do you agree or disagree? I am more than will to be persuaded otherwise. Thanks in advance,
Social Media | | crackingmedia
Peter0 -
Would Too Many Scoop.it Backlinks Hurt Our Website?
Hi, We noticed in our Google Webmaster Tool that we have received a total of 10,162 links (still increasing) from Scoop.it over a period of less than 2 months from January. All these links are linking to our home page, and it is topping the list of "Who links the most" under our "Traffic > Links to Your site" in our Google Webmaster. Our second domain that links the most to us only has 1,831 links to our domain. According to our marketing service company who posted our brief bookmark content on Scoop.it: "That just has to do with the page structure of that site. If multiple scoop.it users promote your URL, the link will appear multiple times on each user's page. Plus, it's a curated site, so the link will be recommended to other users. Scoop.it has an Alexa of <1000 so it's a very popular site. If Facebook was fully indexed by Google (and other search engines and crawlers had full access), you'd see a similar situation. There's currently no way to exclude specific social sites, sorry for the bad news. The high # of links from scoop.it are totally normal (and natural for that domain), it's just because of all their internal linking. Google seems to LOVE scoop.it (60M+ pages indexed), so I wouldn't worry." However, we still don't feel comfortable with the explanation because it appear so very unusual and clearly appear to be 'Unnatural' to us as we concern. I wonder if anyone knows if this would get us into trouble with Google? More seriously, get us deindexed due to 'Unnatural' backlinks in short period of time, from one single domain? Can anybody advise us what could we do with the current situation? Highly appreciate your advise, and many thanks! Enam
Social Media | | enam9370 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0