Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Soft 404's from pages blocked by robots.txt -- cause for concern?
-
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages).
Should we be concerned? Is there anything we can do about this?
-
Me too. It was that video that helped to clear things up for me. Then I could see when to use robots.txt vs the noindex meta tag. It has made a big difference in how I manage sites that have large amounts of content that can be sorted in a huge number of ways.
-
Good stuff. I was always under the impression they still crawled them (otherwise, how would you know if the block was removed).
-
Take a look at
http://www.youtube.com/watch?v=KBdEwpRQRD0
to see what I am talking about.
Robots.txt does prevent crawling according to Matt Cutts.
-
Robots.txt prevents indexation, not crawling. The good news is that Googlebot stops crawling 404s.
-
Just a couple of under the hood things to check.
-
Are you sure your robots.txt is setup correctly. Check in GWT to see that Google is reading it.
-
This may be a timing issue. Errors take 30-60 days to drop out (as what I have seen) so did they show soft 404 and then you added them to robots.txt?
If that was the case, this may be a sequence issue. If Google finds a soft 404 (or some other error) then it comes back to spider and is not able to crawl the page due to robots.txt - it does not know what the current status of the page is so it may just leave the last status that it found.
-
I tend to see soft 404 for pages that you have a 301 redirect on where you have a many to one association. In other words, you have a bunch of pages that are 301ing to a single page. You may want to consider changing where some of the 301s redirect so that they going to a specific page vs an index page.
-
If you have a page in robots.txt - you do not want them in Google, here is what I would do. Show a 200 on that page but then put in the meta tags a noindex nofollow.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93710
"When we see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to it"
Let Google spider it so that it can see the 200 code - you get rid of the soft 404 errors. Then toss in the noindex nofollow meta tags to have the page removed from the Google index. It sounds backwards that you have to let Google spider to get it to remove stuff, but it works it you walk through the logic.
Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over-optimizing Internal Linking: Is this real and, if so, what's the happy medium?
I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized. You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/ But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
Intermediate & Advanced SEO | | SearchStan
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?1 -
Password Protected Page(s) Indexed
Hi, I am wondering if my website can get a penalty if some password protected pages are showing up when I search on google: site:www.example.com/sub-group/pass-word-protected-page That shows that my password protected page was indexed either before or after adding the password protection. I've seen people suggest no indexing the page. Is that the best method to take care of this? What if we are planning on pushing the page live later on? All of these pages have no title tag, meta description, image alt text, etc. Should I add them for each page? I am wondering what is the best step, especially if we are planning on pushing the page(s) live. Thanks for any help!
Intermediate & Advanced SEO | | aua0 -
Wildcarding Robots.txt for Particular Word in URL
Hey All, So I know that this isn't a standard robots.txt, I'm aware of how to block or wildcard certain folders but I'm wondering whether it's possible to block all URL's with a certain word in it? We have a client that was hacked a year ago and now they want us to help remove some of the pages that were being autogenerated with the word "viagra" in it. I saw this article and tried implementing it https://builtvisible.com/wildcards-in-robots-txt/ and it seems that I've been able to remove some of the URL's (although I can't confirm yet until I do a full pull of the SERPs on the domain). However, when I test certain URL's inside of WMT it still says that they are allowed which makes me think that it's not working fully or working at all. In this case these are the lines I've added to the robots.txt Disallow: /*&viagra Disallow: /*&Viagra I know I have the solution of individually requesting URL's to be removed from the index but I want to see if anybody has every had success with wildcarding URL's with a certain word in their robots.txt? The individual URL route could be very tedious. Thanks! Jon
Intermediate & Advanced SEO | | EvansHunt0 -
Should you allow an auto dealer's inventory to be indexed?
Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all? The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast. I would love some help on this. Thanks!
Intermediate & Advanced SEO | | Gauge1230 -
What's the best way to redirect categories & paginated pages on a blog?
I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?
Intermediate & Advanced SEO | | kking41200 -
A few questions on Google's Structured Data Markup Helper...
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant? It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it? How do I add reviews? Do they have to be on the page? If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out? I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body? Any other tips would be much appreciated. Thanks!
Intermediate & Advanced SEO | | howlusa0 -
Two Pages with the Same Name Different URL's
I was hoping someone could give me some insight into a perplexing issue that I am having with my website. I run an 20K product ecommerce website and I am finding it necessary to have two pages for my content: 1 for content category pages about wigets one for shop pages for wigets 1st page would be .com/shop/wiget/ 2nd page would be .com/content/wiget/ The 1st page would be a catalogue of all the products with filters for the customer to narrow down wigets. So ultimately the URL for the shop page could look like this when the customer filters down... .com/shop/wiget/color/shape/ The second page would be content all about the Wigets. This would be types of wigets colors of wigets, how wigets are used, links to articles about wigets etc. Here are my questions. 1. Is it bad to have two pages about wigets on the site, one for shopping and one for information. The issue here is when I combine my content wiget with my shop wiget page, no one buys anything. But I want to be able to provide Google the best experience for rankings. What is the best approach for Google and the customer? 2. Should I rel canonical all of my .com/shop/wiget/ + .com/wiget/color/ etc. pages to the .com/content/wiget/ page? Or, Should I be canonicalizing all of my .com/shop/wiget/color/etc pages to .com/shop/wiget/ page? 3. Ranking issues. As it is right now, I rank #1 for wiget color. This page on my site would be .com/shop/wiget/color/ . If I rel canonicalize all of my pages to .com/content/wiget/ I am going to loose my rankings because all of my shop/wiget/xxx/xxx/ pages will then point to .com/content/wiget/ page. I am just finding with these massive ecommerce sites that there is WAY to much potential for duplicate content, not enough room to allow Google the ability to rank long tail phrases all the while making it completely complicated to offer people pages that promote buying. As I said before, when I combine my content + shop pages together into one page, my sales hit the floor (like 0 - 15 dollars a day), when i just make a shop page my sales are like (1k+ a day). But I have noticed that ever since Penguin and Panda my rankings have fallen from #1 across the board to #15 and lower for a lot of my phrase with the exception of the one mentioned above. This is why I want to make an information page about wigets and a shop page for people to buy wigets. Please advise if you would. Thanks so much for any insight you can give me!
Intermediate & Advanced SEO | | SKP0 -
Could you use a robots.txt file to disalow a duplicate content page from being crawled?
A website has duplicate content pages to make it easier for users to find the information from a couple spots in the site navigation. Site owner would like to keep it this way without hurting SEO. I've thought of using the robots.txt file to disallow search engines from crawling one of the pages. Would you think this is a workable/acceptable solution?
Intermediate & Advanced SEO | | gregelwell0