Soft 404's from pages blocked by robots.txt -- cause for concern?
-
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages).
Should we be concerned? Is there anything we can do about this?
-
Me too. It was that video that helped to clear things up for me. Then I could see when to use robots.txt vs the noindex meta tag. It has made a big difference in how I manage sites that have large amounts of content that can be sorted in a huge number of ways.
-
Good stuff. I was always under the impression they still crawled them (otherwise, how would you know if the block was removed).
-
Take a look at
http://www.youtube.com/watch?v=KBdEwpRQRD0
to see what I am talking about.
Robots.txt does prevent crawling according to Matt Cutts.
-
Robots.txt prevents indexation, not crawling. The good news is that Googlebot stops crawling 404s.
-
Just a couple of under the hood things to check.
-
Are you sure your robots.txt is setup correctly. Check in GWT to see that Google is reading it.
-
This may be a timing issue. Errors take 30-60 days to drop out (as what I have seen) so did they show soft 404 and then you added them to robots.txt?
If that was the case, this may be a sequence issue. If Google finds a soft 404 (or some other error) then it comes back to spider and is not able to crawl the page due to robots.txt - it does not know what the current status of the page is so it may just leave the last status that it found.
-
I tend to see soft 404 for pages that you have a 301 redirect on where you have a many to one association. In other words, you have a bunch of pages that are 301ing to a single page. You may want to consider changing where some of the 301s redirect so that they going to a specific page vs an index page.
-
If you have a page in robots.txt - you do not want them in Google, here is what I would do. Show a 200 on that page but then put in the meta tags a noindex nofollow.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93710
"When we see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to it"
Let Google spider it so that it can see the 200 code - you get rid of the soft 404 errors. Then toss in the noindex nofollow meta tags to have the page removed from the Google index. It sounds backwards that you have to let Google spider to get it to remove stuff, but it works it you walk through the logic.
Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix Invalid Product Page registering as Soft 404
Somehow with our site architecture Google is crawling URLS for products we no longer carry (there are no links to those pages so I am still trying to figure out how Google is finding them).Those URLS are being redirected to our invalid product page. That invalid product page is returning a 200 OK code, but according to Google it should be a 404 so we get a soft 404 error. Google is seeing all of the URLs that redirect to that page as soft 404's as well. The first solution I can think of is to create a custom 404 page that looks just like our site, says we don't have the page/product they are looking for, has a search bar, sends a 404 code, etc. Is this the right way to go? And it will probably take some time to implement so is there a quick fix we could do first?
Intermediate & Advanced SEO | | ntsupply0 -
Where's all the text?
Hi, We recently (yesterday) had a developer make a new site for us on Wix http://www.appointeddhq.com/ as the one we were planning to put up had a few teething issues (the beackend booking system wasn't ready and we needed something up immediately for a TV show we were being featured in). Having now had the chance to look through it, I'm not quite sure what's going on. None of the text appears to be there on any page, I can't find any of the descriptions we gave the developer, the alt tags behind pictures (and even the pics themselves) don't appear to be there, the URLs are messed up, titles are incorrect and there are no title tags to be found. Am I misunderstanding or is the whole site built in java? Obviously, this is quite a huge issue and I'll want to get it sorted immediately, but I thought it best to see what the good folks here though. Thanks!
Intermediate & Advanced SEO | | LeahHutcheon0 -
Why are Pages returning 404 errors not being dropped?
Our webmaster tools continues to return anywhere upwards of 750 pages that have 404 errors. These are from pages of a previous site no longer used. However this was over 1 year ago these pages were dropped along with the 301 re-directs. Why is Google not clearing these from webmaster tools but re-listing them again after 3 month cycle? Is it because external sites have links to these pages? If so should I put a 301 in place (most of these site are forums and potentially dodgy directories etc from previous poor link building programs) or ask for a manual removal?
Intermediate & Advanced SEO | | Towelsrus0 -
Digital Strategy For CPA (That Targets CPA's)
I have a potential client who is looking for a digital marketing strategy that targets other CPA's. Essentially, they provide cost reduction/tax services that certain CPA's may not provide. As you can imagine, the CPA's are searching for other CPA's with this type of service. I was thinking social/email marketing to keep my company's brand at the top of mind of some of these other CPA's. They have a national practice and can middle market cpa's around the country. I am also gonna recommend they slightly modify their business model so they can reach out to other industry sectors (b2B). Any insights on how to tackle this strategy? What strategies would you consider for them? Does anyone have any CPA's they do business with? Thanks.
Intermediate & Advanced SEO | | JQC0 -
Will disallowing in robots.txt noindex a page?
Google has indexed a page I wish to remove. I would like to meta noindex but the CMS isn't allowing me too right now. A suggestion o disallow in robots.txt would simply stop them crawling I expect or is it also an instruction to noindex? Thanks
Intermediate & Advanced SEO | | Brocberry0 -
Will blocking google and SE's from indexing images hurt SEO?
Hi, We have a bit of a problem where on a website we are managing, there are thousands of "Dynamically" re-sized images. These are stressing out the server as on any page there could be upto 100 dynamically re-sized images. Google alone is indexing 50,000 pages a day, so multiply that by the number of images and it is a huge drag on the server. I was wondering if it maybe an idea to blog Robots (in robots.txt) from indexing all the images in the image file, to reduce the server load until we have a proper fix in place. We don't get any real value from having our website images in "Google Images" so I am wondering if this could be a safe way of reducing server load? Are there any other potential SEO issues this could cause?? Thanks
Intermediate & Advanced SEO | | James770 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770 -
We are changing ?page= dynamic url's to /page/ static urls. Will this hurt the progress we have made with the pages using dynamic addresses?
Question about changing url from dynamic to static to improve SEO but concern about hurting progress made so far.
Intermediate & Advanced SEO | | h3counsel0