Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Help finding some decent keywords
-
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information?
mysite: yakangler.com
The key words that I've identified are as follows:
best kayak
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishingBut I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!
-
My simple advice: Create the best page you possibly can around a few of those topics. Make the page compelling and informative and then see what it ranks for. If you are focused on the basic topic (kayak fishing) the keywords will find their way in naturally.
After a bit, you may notice one of the pages ranks well for 'kayak weight limit' and decide to make that a more prominent headline and include the exact phrase when editing.
Some content ideas:
- Essential Gear for Successful Kayak Fishing
- Top 5 Kayaks for Fishing
- 8 Tips for The Beginner Kayak Fisherman
- Rigging Your Kayak for a Day of Fishing
Make these pages be awesome. Put some nice pictures in there. Don't make them just because you want to include keywords. Awesome pages will earn shares and links. Helping you eventually rank for more competitive terms such as 'kayak fishing.' In the meantime, you will get quality long-tail traffic that you didn't even try to target.
-
Not sure if you are missing the point but I think its worth revisiting the basics related to keyword research and what is important to understand.
First, when you talk about the Google Panda "abyss", I dont think that is the issue. The issue is kayak fishing is a highly competitive keyword ranked at 52% (using the keyword difficulty tool on seomoz). So you are competing with alot of other people to rank with that keyword. When I am building a basic keyword strategy for a company that is trying to generate some momentum, with a limited budget, then the first thing I do is focus on battles that we can win. Battles you can win are typically related to lower traffic and lower competitive keywords. Once you identify thos keywords you can rank them based on the value of traffic coming from those keyword searches and the competitive ranking (lowest is better than highest), then you start to build solid content around those keywords that will increase your keyword relevance and ranking.
I would guess that you would be analyzing 500-1000 keywords to come up with your master list. A couple of tools you might use are googles keyword tool...but instead of just entering a few of your primary words, take a different approach and find some sites that you think are doing a great job of seo for kayak and kayak fishing and enter their url in the keyword tool and see what types of keywords come up. Pull all of these words out into excel and rank them by level of competitiveness (lowest to highest ) and then go through and lookmat the corresponding search volume. Byu focusing on 20 keywords that have 50-100 monthly search volume, but are low competitive , where you can be ranked top 3 in all of them, will be easier than going after kayak fishing with 8,100 exact match traffic and a highly competitive 52% difficulty.
Finally, I would tell you to make sure you measure everyhting. "What you cant measure you cant manage." SEOMOZ is a perfect tool to track weekly activity on your keyword rankings. As you publish new content, focus on one keyword and see what type of effect a couple of posts, blogs or articles have on your ranking.
Good luck. Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1