What are the guidelines for writing good content ?
-
Hello Guys
I am bit confused on how to write good content.
I have read so many articles where they are mentioning you have add your keyword in the first paragraph,the last paragraph and use latex words etc
I am confused !
I want to create reviews that rank on the first page and stay their.
Please could someone point out what are the basic guidelines for writing good content for google & users ?
-
Hi Umar,
You've gotten some helpful replies here. I'm a professional copywriter, and will share my own guidelines with you here.
-
Discover a topic you want to write about.
-
Do keyword research to determine how people are searching for information about your chosen topic
-
Cover your chosen topic as thoroughly as you can. You may only end up with 600 words on a given page, or you may end up writing a 2000-3000 word piece if a certain topic merits it. Don't focus on word count - focus on the thoroughness of your coverage of the topic.
-
As you write, keep your keywords in mind. Don't focus on including them a certain number of times. Use them where they make sense from a human perspective. This means your keywords will be sprinkled throughout the page, rather than crammed together in any one place. This is natural.
-
Make the copy a pleasure for humans to read. Yes...those keywords are in there, but they have been highlighted in a natural, non-robotic manner.
-
Once you've written the copy, read it through and craft a compelling title/headline for it, again, taking your keywords into proper consideration.
-
Run spellcheck and read the piece through at least twice before hitting publish. Weed out any typos, errors and awkward language before you go live.
-
Where appropriate, enhance the text copy with images, videos and other relevant tie-ins.
Hope this helps!
-
-
You got it!
Produce content that people can benefit from : )
-
Thanks
Okay so worry about quality not quantity
-
Not necessarily.. If your article gets no action and it's keyword density is perfect (if there is such a thing), it will not out rank (give more authority) an article that goes viral without perfect keyword density.
Remember Google does not like manipulations. The latest Panda update is designed to detect keyword stuffing and other unnatural on page factors.
Place your keywords where it makes sense for the user and in time your site will gain authority.
-
Thank your for responses
I have an idea in terms of writing an article . However people who add keyword density , LSI to their articles will rank better to the article which isn't heavily focused on keywords.
-
I always point people to Yahoo's style guide at http://styleguide.yahoo.com. It gives great advice for writing online and includes some pointers about good SEO that sounds natural and helps users.
-
For example you have a blog on XYZ, next time you find yourself searching google and have to spend a long time to consolidate useful information on a topic related to XYZ to get the answer you are looking for and you can see through Yahoo! Answers, forums etc people are also looking for that information, that can be a good topic to consolidate information on. Are Google is essentially a query response engine anything "How to XYZ", A guide to XYZ" etc. You need to think about what people really want to know about the topic, customer surveys can be a great starting point. SEOMoz does a great job at this, try and apply some of the ideas Rand & Co use to your industry. Once you have written your article run it through the On-Page Report Card in SEOMoz.
-
What I think is good or what you think is good doesn't really count. It's what people in the industry think is good. These days creating an article takes time and sometimes a team of people.
Step one research: What are relavent topics? Who has a real following (people who interact)? What are they currently talking about?
_Find related industry's topics that are trending. Find the social leaders for these industries. _
Step two add value: Do you agree with what they are talking about? Can you add something of value?
Read what the industry is currently all about. Add content to your blog that will educate or entertain these people.
Step three connect: Can you network with the industry leaders? Do these industry leaders have a google +/twitter/facebook. Where do these industry leaders hang out?
_Do whatever it takes to network. Buy the flowers, movie tickets, concert tickets. Find out who they really are and what they like. Build a relationship based on other things rather then business business business... _
**Please could someone point out what are the basic guidelines for writing good content for google & users ? **
_ "Give the people what they want and Google will give you to the people."_
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with "trendy" content that is no longer relevant?
Hi all, My company is in the fashion/jewelry industry and we regularly create short content describing the latest trends in jewelry. We do not include any sort of date reference on the content, which means that a searcher who gets to our site has no way of knowing if this is a trend from 2008 or 2016. Does anyone have any experience with the best way to handle this? I want to remain relevant for our customers. It seems like a big disservice to our customers to show them a "trend" which trended 5 years ago. Is there a benefit to keeping this content around or would it be better to cycle it off the site after 6 months or so? Thanks for any advice or experience you have! R.
On-Page Optimization | | FireMountainGems1 -
How to organise subpages for good SEO content without duplicate text?
We are working on many subpages for our services. We have original content for each page however there are few text which we need to always duplicate like: Contact sales window, why to choose us window, supported files etc. What's the best way to do this so it's not consider as duplicated text. Should we redirected it or add it as a picture and always change name of the picture? Thank you Lukas
On-Page Optimization | | Lukas-ST0 -
Would you consider this to be thin content
I always struggle with these pages I have on my site going back and forth debating what I want to do with them. On one side Google was content, yet at the same time its all about user experience. http://www.freescrabbledictionary.com/word-lists/words-that-start-with/letter/h/ I used to have all my words listed on one page which could have been well over 10,000. Now I pagination them as you can see. I debate writing a header of content for these pages, but honestly users just want the words. Get in, get what you need and get out. What is the recommendation on these pages. Should I write content? Should I not?
On-Page Optimization | | cbielich0 -
Duplicate content issues?
Our company consists of several smaller companies, some of whom deal with very similar things. For instance, two of our companies resell accounts software, but only one provides after-sales support. Because of the number of different companies and websites we have, sometimes it would be easier to simply copy content from one site to the other, optimised in the same manner as, in some instances, we would want different websites to rank for the same keywords. I have been asked my opinion on the potential impact of this practice and my initial response was that we should avoid this due to potential penalties. However, I thought I'd garner opinion from a wider audience before making any recommendations either way. What do people think? Thanks.
On-Page Optimization | | HBPGroup0 -
Duplicate content, is it ever ok?
I am building a large site for a client who sells physical products. I am using WordPress as my CMS (as a piece of background information). There are a few products that need to be listed in the sites hierarchy in multiple locations as such: Parent A Child 1 Parent B Child 2 Child 3 Parent C Child 1 I am concerned that having a product exist in multiple instances will cause indexing problems for that product. I can't be the only person to come across this issue, would love some feedback on the best practices for such an issue. Thanks in advance
On-Page Optimization | | Qcmny0 -
Footer Content
We currently have footer content contained in a single php include file and is included in every page and contains the following: Most recent 3 tweets from our twitter feed Snippets of our 3 most recent blogs posts navigation links to our main pages (essentially the same as our main navigation in the header) Is this good/bad?
On-Page Optimization | | NeilD0 -
How Do You Build Good Quality Content on an E-Commerce Site with over 1500 products?
I've been told for a while now that quality is king, and as far as the top level down goes, I have improved the quality of these pages incredibly, working from the landing page down to the categories. Now the problem comes when I know that if I describe each product dynamically with great content, this give the best result, yet doing this on over 1500 products is just a mammoth task for anyone, isn't it? I want a way to have good quality content on each of those pages without writing a million words.... is this possible?
On-Page Optimization | | frank-2443750 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0