Is it possible to change a sitelink title by off page SEO?
-
Hi all,
I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant.
Is it possible that it was changed from "outside"? Or maybe it's a bug?
Thank you,
Imre
-
Hi Imre, by all means if you'd like to send me more detais via pm so I can see what you are talking about exactly, then feel free to do so.
Although I feel that my earlier advice will still be true. The anchor (sitelink title) is automatically generated by an algorithm and not manually edited (as yet). I have seen some pretty random sitelink titles for other sites. I have even seen sitelinks where the title has been taken from some random piece of code on the site. Unfortunately, without knowing the exact details of the algorithm, there is very little you can do to influence the anchors other than what Google outlines in their guidelines (which is very little).
Like I said previously, if the title is that problematic and you want it gone, then your only option is to demote the whole sitelink.
-
Hi stukerr,
No, it's not indexed in DMOZ. Maybe it could cause the issue, but not for now.
I have to tell you that using the keyword as the anchor of the sitelink can be useful for somebody else. That's why I think that somehow our sitelink was manipulated: not the url but the anchor itself.
-
Hey,
Just a quick thought, is the page in question indexed in DMOZ? I haven't seen it on any of my pages in a while but it could be that Google is using the title from there rather than your title - if so the noodp meta tag could get rid of it. Probably not the issue but you never know.
All the best,
Stuart
-
Hi Adam,
Thank you for your answer. My problem is that sitelink url is OK (that's why I do not want to demote it). But sitelink's anchor is a word that we do not want to use, because it is against our policy. I can send you exact details in a private message if you would like to know more.
As far as I know anchors and alt texts do not use this word.
It seems a very special issue.
Imre
-
Hi Imre,
Unfortunately there's not much you can do about the sitelink titles at the moment. They are fully automated by Google's algo and have no human input, that I'm aware of, as yet. All you can do is make sure your site architecture and linking structure is as good as possible. Google states that 'for your site's internal links, make sure you use anchor text and
alt
text that's informative, compact, and avoids repetition.'If of course you are completely unhappy with your sitelink then you can demote them.
Find out more about sitelinks here:
Hope this helps,
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
Page speed in relation to SEO
I cannot seem to find any information about this, so I thought I would try to get a few people's opinion. How do you think pagespeed is measured in terms of Google using it as a ranking factor? Do you think they use their internal Pagespeed app? Something during the crawl? Your GA site speed?
Technical SEO | | LesleyPaone0 -
Redesigned and Migrated Website - Lost Almost All Organic Traffic - Mobile Pages Indexing over Normal Pages
We recently redesigned and migrated our site from www.jmacsupply.com to https://www.jmac.com It has been over 2 weeks since implementing 301 redirects, and we have lost over 90% of our organic traffic. Google seems to be indexing the mobile versions of our pages over our website pages. We hired a designer to redesign the site, and we are confident the code is doing something that is harmful for ranking our website. F or Example: If you google "KEEDEX-K-DS-FLX38" You should see our mobile page ranking: http://www.jmac.com/mobile/Product.aspx?ProductCode=KEEDEX-K-DS-FLX38 but the page that we want ranked (and we think should be, is https://www.jmac.com/Keedex_K_DS_FLX38_p/keedex-k-ds-flx38.htm) That second page isn't even indexed. (When you search for: "site:jmac.com Keedex K-DS-FLX38") We have implemented rel canonical, and rel alternate both ways. What are we doing wrong??? Thank you in advance for any help - it is much appreciated.
Technical SEO | | jmaccom0 -
Should change some pages with key stuffing?
Hello, i have a website with 1 years old and when i started, when i created the pages, theses have key stuffing (20-30-40 same words in meta descriptions and text, sometimes 15, sometimes 20 and sometimes 40). Since i saw this (about 4 months), i change that, doing new pages with 5-10 same keywords. Some pages with many keywords (20-30-40) work very fine and i would not lose the position in google, but i don't want to be penalized for that. Then, my question is: Should change the old pages with key stuffing or let them? Thanks so much.
Technical SEO | | pompero990 -
Duplicate Page Titles Warnings, htaccess Rewrite & Canonical Links.
Hey guys, Just signed up for a pro account and I am getting Duplicate Page Title warnings on links that are duplicate, rewritten for SEO, but have a canonical href tag. I have two sets of links in my store: SEO friendly: http://www.mysite.com/item/iphone-case Operational link: http://www.mysite.com/shop/product.php?pid=11 This operational link however has a href canonical tag pointing to the SEO friendly link as being the primary link. My question is; Do I need to worry about this Duplicate Page Title Warning if I am using a canonical tag on the Operational link pointing to the SEO friendly link? Thanks!
Technical SEO | | jason3600 -
Google Dropping Pages After SEO Clean Up
I have been using SEOmoz to clear errors from a site. There
Technical SEO | | Andy56
were over 10,000 errors to start with. Most of these were duplicate content, duplicate titles and too many links on a page. Most of the duplicate errors have now been
cleared. This has been done in two weeks (down to around 3000 errors now). But instead of improving my rankings, pages that were on the second page of Google have started to drop out of the listings altogether. The pages that are dropping out
are not related to the duplicate problems and get A grades when I run SEOmoz
page reports. Can you clean up too much too quickly or is there likely to be another reason for it?0 -
Duplicate Page Titles and %3E, how can I avoid this?
In my crawl report I keep seeing duplicate page title warning with URL's being referenced twice: e.g. /company/ceo-message/ /company/ceo-message/%3E I'm using canonical link tags but after the new crawl report, I'm still seeing this duplicate page title crawl error. How can I avoid this? I've been looking for answers for a few days but don't seem to see this exact problem discussed. Any insight is appreciated!
Technical SEO | | mxmo0 -
Duplicate Home Page content and title ... Fix with a 301?
Hello everybody, I have the following erros after my first crawl: Duplicate Page Content http://www.peruviansoul.com http://www.peruviansoul.com/ http://www.peruviansoul.com/index.php?id=2 Duplicate Page title http://www.peruviansoul.com http://www.peruviansoul.com/ http://www.peruviansoul.com/index.php?id=2 Do you think I could fix them redirecting to http://www.peruviansoul.com with a couple of 301 in the .htaccess file? Thank you all for you help. Gustavo
Technical SEO | | peruviansoul0