Is it possible to change a sitelink title by off page SEO?
-
Hi all,
I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant.
Is it possible that it was changed from "outside"? Or maybe it's a bug?
Thank you,
Imre
-
Hi Imre, by all means if you'd like to send me more detais via pm so I can see what you are talking about exactly, then feel free to do so.
Although I feel that my earlier advice will still be true. The anchor (sitelink title) is automatically generated by an algorithm and not manually edited (as yet). I have seen some pretty random sitelink titles for other sites. I have even seen sitelinks where the title has been taken from some random piece of code on the site. Unfortunately, without knowing the exact details of the algorithm, there is very little you can do to influence the anchors other than what Google outlines in their guidelines (which is very little).
Like I said previously, if the title is that problematic and you want it gone, then your only option is to demote the whole sitelink.
-
Hi stukerr,
No, it's not indexed in DMOZ. Maybe it could cause the issue, but not for now.
I have to tell you that using the keyword as the anchor of the sitelink can be useful for somebody else. That's why I think that somehow our sitelink was manipulated: not the url but the anchor itself.
-
Hey,
Just a quick thought, is the page in question indexed in DMOZ? I haven't seen it on any of my pages in a while but it could be that Google is using the title from there rather than your title - if so the noodp meta tag could get rid of it. Probably not the issue but you never know.
All the best,
Stuart
-
Hi Adam,
Thank you for your answer. My problem is that sitelink url is OK (that's why I do not want to demote it). But sitelink's anchor is a word that we do not want to use, because it is against our policy. I can send you exact details in a private message if you would like to know more.
As far as I know anchors and alt texts do not use this word.
It seems a very special issue.
Imre
-
Hi Imre,
Unfortunately there's not much you can do about the sitelink titles at the moment. They are fully automated by Google's algo and have no human input, that I'm aware of, as yet. All you can do is make sure your site architecture and linking structure is as good as possible. Google states that 'for your site's internal links, make sure you use anchor text and
alt
text that's informative, compact, and avoids repetition.'If of course you are completely unhappy with your sitelink then you can demote them.
Find out more about sitelinks here:
Hope this helps,
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is better Ajax, iframe in terms of seo for my category page review section?
Hello, Whatever reviews I receive from customer on my Product page same reviews I show on relevant Category and Subcategory Pages. Now due to this I feel somewhat my page google consider as duplicate. Not sure. So I am planning to use either ajax or iframe on my categories pages so that google can't read my reviews of category pages. Is it a good practice to use ajax or iframe or anything else you can suggest? Thanks!
Technical SEO | | wright3350 -
Advice on whether we 301 redirect a page or update existing page?
Hi guys, any advice would be really appreciated. We have an existing page that ranks well for 'red widgets'. The page isn't monetised right now, but we're bringing in a new product onto our site that we optimised for 'blue widgets'. Unfortunately, not enough research was done for this page and we've now realised that consumers actually search for 'red widgets' when looking for the product we're creating as 'blue widgets'. The problem with this is that the 'red widgets' page is in a completely different category of our site than what it needs to be (it needs to be with 'blue widgets'). So, my question is; Should we do a 301 redirect from our 'red-widgets' page to our 'blue-widgets' page which we want to update and optimise the content on there for 'red-widgets'. Or, should we update the existing red-widgets page to have the right products and content on there, even thought it is in the wrong place of our site and users could get confused as to why they are there. If we do a 301 redirect to our new page, will we lose our rankings and have to start again, or is there a better way around this? Thanks! Dave
Technical SEO | | davo230 -
How come only 2 pages of my 16 page infographic are being crawled by Moz?
Our Infographic titled "What Is Coaching" was officially launched 5 weeks ago. http://whatiscoaching.erickson.edu/ We set up campaigns in Moz & Google Analytics to track its performance. Moz is reporting No organic traffic and is only crawling 2 of the 16 pages we created. (see first and third attachments) Google Analytics is seeing hundreds of some very strange random pages (see second attachment) Both campaigns are tracking the url above. We have no idea where we've gone wrong. Please help!! 16_pages_seen_in_wordpress.png how_google_analytics_sees_pages.png what_moz_sees.png
Technical SEO | | EricksonCoaching0 -
Changing title tag in wordpress media pages
Hello! I have a problem of duplicate title on 59 pages in Worpress. I Guess it happened after a recent WP update, because, suddenly, I got a peak of 59 from zero in a day. The SeoMoz crawl report states that there are 59 duplicate title. As you may see in the picture those are all media pages, whose title is written really badly with the formula postname/filename/blogTitle, ending up with trunkated, too long, title tags, that result in duplicate page title. How can I simply hide these mediapages or sculpting the title tag the way I want? I am using all-in-one-seo WP plugin, which doesn't seem to provide a solution. Thank you all! DoMiSol Rossini SOwZg5C.jpg
Technical SEO | | DoMiSoL0 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
If my home page never shows up in SERPS but other pages do, does that mean Google is penalizing me?
So my website I do local SEO for, xyz.com is finally getting better on some keywords (Thanks SEOMOZ) But only pages that are like this xyz.com/better_widgets_ or xyz.com/mousetrap_removals Is Google penalizing me possibly for some duplicate content websites I have out there (working on, I know I know it is bad)...
Technical SEO | | greenhornet770 -
My homepage+key pages have dropped 40+ positions after implementing redirects and canonical changes. HELP!
Hi SEOMozers, I work for a web based nonprofit at www.tisbest.org. I had a professional contact recommend that we work on our redirects to our homepage because we were losing valuable rank benefit. This combined with getting sick of seeing our weekly SEOMoz crawl reports show 304 duplicate page and title errors for months. No one could seem to figure out what was happening (we think it had to do with session stuff; we were seeing several versions of each page showing the following: www.tisbest.org/default.aspx/(random character string) My developer and I read a bunch of articles and started making changes 10 days ago: He setup 301 redirects from http://tisbest.org to http://www.tisbest.org. (set the canonical domain). We did a redirect from http://www.tisbest.org/default.aspx to root with "/". I set the canonical setting to www.tisbest.org in our webmaster tools. In our web config (we're running in asp.net), we changed our session detection from auto-detect then saw some session funkiness so we changed it back. Though we do think the character strings we were seeing were session GUID. He forced lower case URL’s to reduce duplicate page content/titles. I got my weekly crawl report 9 days ago and we had dropped from 340 duplicate page title and page content errors went to one. We went nuts and felt like the kings of SEO. Then, yesterday (9/28), the SEO grim reaper came knocking when I received my weekly SEOMoz ranking report. It said we had dropped 40+ spots for all of 9 of our keywords. Sure enough, I searched our keywords and our website was gone. Then I searched our company name, tisbest, and only a few of our pages show but not the homepage. I searched for our URL www.tisbest.org, and I originally got the expanded view (with 8 links to various webpages - can't remember what this view is called) but now, today (Saturday), the expanded view is gone from this search result. Also, when I run the On Page Report card for our homepage, I get the following error message with no results: "We were unable to grade that page. The page did not load. Curl::Err::TooManyRedirectsError: Number of redirects hit maximum amount." When I run the Open Site explorer report, I get this message at the top: Oh Hey! It looks like that URL redirects to www.tisbest.org/?AspxAutoDetectCookieSupport=1. Would you like to see data for <a class="clickable redirects">that URL instead</a>?" If I go to the report for the that report's page, it says that "No information is available for that URL." Just tonight (night of 9/29), our developer added the rel="canonical" href="http://www.tisbest.org" /> to our homepage tonight to see if that would help. We did not do that originally. In our Google Webmaster tools, I am seeing the number of URL Error - Not Followed has sky rocked. I have attached a screen capture to this thread. There are also a large number of URL Errors - Not Found errors as well. I did some research tonight and downloaded and ran Screaming Frog SEO Crawler. I have attached a screen capture below with this report and a couple of questions I sent our developer that may be helpful to you. Also, not sure if this is relevant, we use a master page that all of our pages inherit from so all of our pages get the same meta-data: name="keywords" content="charitable gift card, charitable gift certificate, non profit gift card, charity donation, giftcard, charity gift card, donation gift card, donation gift, charity gift, animal gift card, animal gift, environmental gift card, environmental gift, humanitarian gift card, humanitarian gift, christian gift card, christian gift, catholic gift card, catholic gift, religious gift card, religious gift" />id="ctl00_metaDescription" name="description" content="Award winning Charity Gift Card, for over 250 premier charities. A customized donation gift that makes the world better. TisBest is BBB Accredited." />name="google-site-verification" content="EfJIhN3h2SVSXdSpUbfceBVw2q6zrGX8rRQhdNZ1xY8" /><title></span><span> </span></p> <p>Can anyone help me/us identify the issue that obliterated our rankings? I am happy to give an information needed. Thank you! Chad Edwards</p> <a download="Bqcu1.png" class="imported-anchor-tag" href="http://i.imgur.com/Bqcu1.png" target="_blank">Bqcu1.png</a> <a download="ZXQ8d.png" class="imported-anchor-tag" href="http://i.imgur.com/ZXQ8d.png" target="_blank">ZXQ8d.png</a></title>
Technical SEO | | TisBest0 -
2 links on home page to each category page ..... is page rank being watered down?
I am working on a site that has a home page containing 2 links to each category page. One of the links is a text link and one link is an image link. I think I'm right in thinking that Google will only pay attention to the anchor text/alt text of the first link that it spiders with the anchor text/alt text of the second being ignored. This is not my question however. My question is about the page rank that is passed to each category page..... Because of the double links on the home page, my reckoning is that PR is being divided up twice as many times as necessary. Am I also right in thinking that if Google ignore the 2nd identical link on a page only one lot of this divided up PR will be passed to each category page rather than 2 lots ..... hence horribly watering down the 'link juice' that is being passed to each category page?? Please help me win this argument with a developer and improve the ranking potential of the category pages on the site 🙂
Technical SEO | | QubaSEO0