URL purchasing strategy
-
Hi,
At my company we have alot of URLs (around 500), which are purchased for different reasons, some for defensive reasons, some because we think we potentiallly could use them in the future.
Now we want to "clean up" this list, in order to minimize costs, butt im unsure about some of the URLs, and have some questions that in some way all are SEO-related.
-
How used are the .xxx domains, we have alot of them of defensive reasons, but im not sure that we have anything to fear, whats your take on that? - and arent .xxx domains excluded by the search engines?
-
We have alot of URLs which we redirect to our main domain, some of them have been their own domains before, and some of them are just redirects. When i remove these, i get two challenges:
1. If someone links to that domain, i wont be able to redirect them anymore.
2. If the domain have a good Page Authority in itself, i loose that link juice.
- How do i proceed in order to get knowledge about the above two factors, that are crucial in order to decided wheter to keep or delete domains?
-
-
Hi,
Thanks for reply - yes, we have the 301 redirects in order.
We are quite a big company, and high profiled, so we have to be aware of competitors or other people who wants to damage our brand, but then again, we also need to cut our costs :-).
So the way i will proceed with this is:
1. Make sure we have the most important branded URLs, or actually all of them, so all ourdomain.everything, so that we also have www.ourdomain.xxx.
2. Go through the URLs we have, and keep the ones that give us link equity - i will test this via Site Explorer, and get rid of the ones that does not have any link equity.
-
Hi
It definitely makes sense to clean up your domain list, an extensive domain list is often time consuming to maintain and frequently the majority of the domains deliver little or no value.
I would personally take the following approach:
1. Is the domain worth having and does it represent any value to the business?
A: yes - keep it
B: no - go to question 22. Does the domain offer any benefit to the site in terms of link juice/domain auth/page auth etc (I would check this thru Open Site Explorer, Majestic and Ahrefs if you have access to them)
Yes - Keep it
No - got to question 33. Is the domain potentially harmful to the site?
.xxx domains are indexed by Google, enter the following into the Google search bar "site:*.xxx" and you will see plenty of sites. My concern would be .xxx site are targeted to porn industry, if your website has no relation to this industry Google could decide to penalise you for this in the future, so i would be very tempted to ditch/park all the .xxx domains unless there is a good reason for keeping them.Ultimately any decision to ditch domains should be taken with caution, as once you loose a domain, you can't get it back cheaply or easily.
I hope that helps
Justin
-
This is all really dependent on how big a target the brand is. If I were representing a household name I'd buy every permutation I could lay my hands on. If it was a 1 man band I'd probably buy just the most obvious exact match names. For most projects it would be somewhere in between.
As an example, I've not bought the .xxx names for anything. I don't see that any project I work on is particularly a target for anything that negative and certainly none of them are likely to move in to that market. It all really depends on what you are defending against.
Redirects
First, the obvious point: You do have 301s in place right?
Moving on your points 1&2 assume that those domains have some link equity. You can check this in open site explorer. enter the redirected domain then read the message in the yellow box. click the link in there and it will show you the links pointing to that domain.
Open Site Explorer doesn't show you all links, but it will show most of those likely to be passing value.
That should show you which domains are worth keeping based on link equity.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
Different URL (not homepage) showing up for main keyword
Hello, When we search for 'boutique hotels' the following URL appears on first page in Google UK: https://www.i-escape.com/united-kingdom/boutique-hotels While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs? Thanks again for your help Moz community!
Link Building | | iescape0 -
Looking for a Link Building Strategy
Hi, I am looking for information on how to develop a link building strategy... I am wondering if its a good to go through a list of directory sites ( which I do not currently have)... Does anyone have a list? Do people set targets for the amount of links they wish to get?.
Link Building | | paddyaran0 -
In a post penguin world, what would be your widget rollout strategy?
We have some very useful calculators. Should the branded text link be follow or no follow? Is a genuine, value ad widget helpful in post penguin SEO world
Link Building | | stevanl0 -
Question on getting new site with poor URLs indexed
For the website www.misslovegirls.com , with URLs like http://www.misslovegirls.com/goods.php?id=3706 is there any chance of getting these URL's indexed? Thanks!
Link Building | | onlinemktg10 -
Recovery from Penguin removing internal urls permanently replace with new
Since I was hit with Penguin back in April, but with this last update Oct. 5th I did see a very slight recovery, I was thinking about dumping some of my old URL's which contain backlinks which I can't get removed that seem spammy. I was thinking of keeping the page intact but replace with an entirely new URL and NOT 301 redirect. So basically starting over with that URL that way the backlinks points to a dead url. Any thoughts?
Link Building | | cbielich0 -
Tiny Urls Passing on links
I setup a few tiny urls last week to test if the pass on any page authority. Is this something you have tried and tested ?
Link Building | | onlinemediadirect1 -
Index.php OR .php - Which is better for urls
I was wondering. When I build links should I build them using "index.php" OR ".php" at the end? Does one have any more value than the other from an SEO standpoint Example: www.mywebsite.com\hotdogs\index.php or www.mywebsite.com\hotdogs.php
Link Building | | openspan0