Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I remove 301 redirects after some time?
-
Hello,
We have an very large number of 301 redirects on our site and would like to find a way to remove some of them.
Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B?
How about any links that go to A?
Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time?
Thank you for you you help!
-
Thank you both for your answers, I really appreciate, they are very helpful!
-
Why do you think there are too many 301 redirects? There is no limit to how many 301 redirects you can have and I'm not sure why you think removing them will 'ease download times'.
Your concern about the links is correct. If you remove the 301s then you lose the value that these links are passing through the redirect.
I'd love to know who these 'experts' are because I've never heard of that. Sounds completely made up and, to my knowledge, is incorrect.
I would suggest you take a look at Google's explanation about 301 redirects as it could prove informative to you.
-
Thank you for your reply.
We want to get rid of the 301s as there are just too many. Our site was not set up with lots of strategy, and it takes hundresds of 301's to consolidate.
The reason to get rif of them is to ease management, and to ease download time.
My concern is not only the 404s it is the links that go to the pages that where 301.
I have heard from some experts that it is ok to remove the 301s as once Google realizes one page is permanently redirected to another it keeps a recod to it and the 301 i sno longer needed. I am not sure that is correct.
Thank you!
-
Streamline is right that you should keep the 301 redirects in place so that any links pointing to the old pages pass value through the redirect to the new pages.
Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B?
Simply put, no. If you remove the 301 redirect then any requests for page A will return page A and not B.
How about any links that go to A?
These links will now be passing all their value to page A.
Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time?
If it is possible for you to change all links that point to A, to then point to B, then maybe. However, it is very unlikely you will be able to do this and it will be extremely time consuming.
In short, your best option is to leave the 301 redirects in place as best SEO practice.
-
May I ask why you wish to remove the redirects? If other sites are linking to any of your old pages, then you should leave the 301 redirects in place since the search engines will likely crawl those links only to discover a 404 page.
Otherwise, you could go ahead and try removing the 301 redirects and monitor Google Webmaster Tools to see if Google encounters any 404 pages. If you do see the 404s start increasing, then you'll know that you should probably put the 301 redirects back in place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the difference between 301 redirects and backlinks?
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
Technical SEO | | aliho0 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
Robots txt. in page with 301 redirect
We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks
Technical SEO | | Kilgray0 -
301 redirect relative or absolute path?
Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
Technical SEO | | Silviu
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
S.0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
What tools produce a complete list of all URLs for 301 redirects?
I am project managing the rebuild of a major corporate website and need to set up 301 redirects from the old pages to the new ones. The problem is that the old site sits on multiple CMS platforms so there is no way I can get a list of pages from the old CMS. Is there a good tool out there that will crawl through all the sites and produce a nice spreadsheet with all the URLs on it? Somebody mentioned Xenu but I have never used it. Any recommendations? Thanks -Adrian
Technical SEO | | Adrian_Kingwell0 -
How many jumps between 301 redirects is acceptable?
For example, I have a page A that should be redirected to page D, but instead A redirects to B, B redirects to C and C redirects to D. It's something I came across and wondering if its worth the dev time to change it. Thanks!
Technical SEO | | pbrothers240