Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce website: Product page setup & SKU's
-
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience.
This is where my head starts to hurt!
Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size).
My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this:
a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page.
b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right.
Would I need to set up a canonical links for each SKU that point to the top level product page?
I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. .
Any other tips on how to do this or examples of good e-commerce websites that use product SKus well?
Kind regards
Tom
-
Ah cool!
I am glad it has worked out.
-
Thanks Istvan.
I've just spoken to Google help via their online Adwords Chat function (good tip there!) and they have provided me with information about setting up your products so that the SKUs are displayed depending on the terms the searcher uses:
http://support.google.com/merchants/bin/answer.py?hl=en&answer=188494#other
For reference, you basically tag your 1 product page up and tell in the data feed within Google Merchant - this will in turn tell Google which variant URL to show to the browser based on things such as size, colour, weight etc. et.c
-
I am not 100% sure, but I think with this case you could only use the product page itself.
I need to digg into this a littlebit more before giving you an accurate answer.
-
1 follow up question....do you know how this would work with regards to Google Shopping / Base?
If I followed the approach you have suggested would I be able to add each SKU as an individual item within Google shopping (ie. large red t-shirt, medium red t-shirt, yellow medium t-shirt etc.) or would I only be able to promote the product page itself (containing all 24 SKUs - for example)?
-
Ok great - thanks for the great advice!
-
Hi Tom,
I would only change the picture and the price (if applicable). The text could also change is some proportion (for example the size description, color description, etc).
Gr.,
Istvan
-
Thanks Istvan - so what would the customer be looking at when they view the SKU URL?
Is the image & text completely different or would you just change the picture & price (if applicable)...hope my question makes sense!
-
Hi Tom,
What I would do is that I would use the same url and different parameter for the SKU-s.
I will point out an example:
www.example.com/cat/t-shirt.html?sku=skunumber
on the product page you would have a canonical link to: www.example.com/cat/t-shirt.html
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Page Speed is not increasing
HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks
Technical SEO | | frazashfaq110 -
Spam URL'S in search results
We built a new website for a client. When I do 'site:clientswebsite.com' in Google it shows some of the real, recently submitted pages. But it also shows many pages of spam url results, like this 'clientswebsite.com/gockumamaso/22753.htm' - all of which then go to the sites 404 page. They have page titles and meta descriptions in Chinese or Japanese too. Some of the urls are of real pages, and link to the correct page, despite having the same Chinese page titles and descriptions in the SERPS. When I went to remove all the spammy urls in Search Console (it only allowed me to temporarily hide them), a whole load of new ones popped up in the SERPS after a day or two. The site files itself are all fine, with no errors in the server logs. All the usual stuff...robots.txt, sitemap etc seems ok and the proper pages have all been requested for indexing and are slowly appearing. The spammy ones continue though. What is going on and how can I fix it?
Technical SEO | | Digital-Murph0 -
Problem with Yoast not seeing any of this website's text/content
Hi, My client has a new WordPress site http://www.londonavsolutions.co.uk/ and they have installed the Yoast Premium SEO plug-in. They are having issues with getting the lights to go green and the main problem is that on most pages Yoast does not see any words/content – although there are plenty of words on the pages. Other tools can see the words, however Yoast is struggling to find any and gives the following message:- Bad SEO score. The text contains 0 words. This is far below the recommended minimum of 300 words. Add more content that is relevant for the topic. Readability - You have far too little content. Please add some content to enable a good analysis. They have contacted the website developer who says that there is nothing wrong, but they are frustrated that they cannot use the Yoast tools themselves because of this issue, plus Yoast are offering no support with the issue. I hope that one of you guys has seen this problem before, or can spot a problem with the way the site has been built and can perhaps shed some light on the problem. I didn't build the site myself so won't be offended if you spot problems with it. Thanks in advance, Ben
Technical SEO | | bendyman0 -
Product meta tags are not updating in my Magneto website!
I need some help! For some reason, each time I update the product meta tags in my Magento website, it doesn't change on the current website? Could someone help me understand why that is?
Technical SEO | | One2OneDigital0 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Why am I not showing up in the SERP's or Google Local?
I have been trying to optimise the following site for both Google SERP's and Google Local - Pixel Primate The URL has been around for around 3 years now but they just updated the website and launched it in December 2012. I did the on-page optimisation early in January 2013 and Google seems to have indexed the changes, for the home page at least. One major keyword I am targeting for the home page is 'Web Design Leicester'. I understand that the DA is fairly low (24) so this is something I need to improve. However, I've experienced positive results fairly quickly from just on-page optimisation for other sites I have worked on. The site just doesn't seem to be ranking at all for any keywords. Maybe the industry type is just extremely competitve but I find it very strange to not be visible anywhere in the SERPs. The site does not seem to have any penalties as it ranks for 'Pixel Primate' and all pages appear when doing a site: search. Also what's strange is that I set up the Google Local listing years ago but it doesn't appear anywhere in the local listing, not even when I search for it manually. Any suggestions would be appreciated.
Technical SEO | | CWseo0 -
Structuring URL's for better SEO
Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya
Technical SEO | | shanky10 -
Sitemap for dynamic website with over 10,000 pages
If I have a website with thousands of products, is it a good idea to create a sitemap for this website for the search engines where you show maybe 250 products on a page so it makes it easy for the search engine to find the part and also puts that part closer to the home page? Seems like google likes pages that are the closest to the home page (less clicks the better)
Technical SEO | | roundbrix0