Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone else noticed a dramatic drop in Facebook post impressions?
-
One of the clients I manage has over 5,000 Facebook fans. Whenever I'd make a post, it usually would get ~700-1,000 impressions.
About two weeks ago I did my first promoted post. Ever since then, all the regular posts I've done have only gotten ~100 impressions . . . out of 5,325!
I'm wondering if Facebook, once learning that you are willing to pay for promoted posts, secretly lowers your impression count so that you will pay for promoted posts more often, or if the timing of my promoted post was just a coincidence, and everyone started to see a decrease about two weeks ago.
Does anyone know what's going on?
-
I have heard others complain of drops after starting ads to promote posts but i have never seen any data to support it.
-
Thanks for the link, but this happened radically and exactly two weeks ago.
-
Facebook changed their algo a little while back. have a google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
Facebook Page - About/Description/General About/Mission - Questions
Hi, Im just setting up a FB fan page for a client How terrible is it to use clients websites home page descriptive copy as the Facebook page long description ? Language is in Turkish which i don't speak so i'm not able to edit a new version of it just for FB and no budget to hire Turkish speaker to come up with something. So was going to copy & paste but that would be duplicate with HP obviously. How important is it to fill in 'Mission Statement' & 'General About' ? Especially if long description likely to already include that info ? I think long descrip is important for FB pages on seo etc etc but a good one eliminates importance of 'Mission' & 'General About', or is it still advisable to fill these in or are they just extra boxes for flexibility ? I take it when it comes to securing a vanity url (once we hit 25+ fans) for a foreign language version FB page it should ideally be brand name (which includes a keyword) in the local/target language ? The page name is already the brand name in English but since contains keyword is it best to rename into local target language similarly to the url for consistency and local targeting or better to keep one in Turkish and one in English ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Facebook adds a trailing slash to urls?
Hey Guys, we are facing a problem in our www.batuta.com with Facebook shares. Seems like because we choose to set our preferred canonical version urls to end with a trailing slash ( / ), like this one e.g.: www.batuta.com/الوجهات/إسبانيا/ Facebook adds automatically another ( / ) when trying to read the url on first share before its ever indexed in FB. Which makes Facebook think its a bad request! cause then the URL has two // at the end of it. hope this was clear. anyway, so first question: did anybody face this issue before? any solutions? Second, and might be more important: I might be forced to face the option of changing the canonical tags to be a url without a ( / ) if I will have to do this I will enforce a redirect on every url request with an ending trailing slash ( / ) to be redirected to the new canonical version without. will this be enough? how big am I supposed to suffer here? am I facing a long time with double indexed urls? wonder if anybody faced this problem before! Best Regards
Social Media | | Muhammad_Jabali0 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
Changing Facebook Username
HI Does anyone know of any negative consequences of changing Facebook username ? For example i take it all your fans are transferred/you dont lose them 🙂 ? Its just a url change (so links on website etc need to be updated) but thats the only thing that changes ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Facebook Open Graph Buttons
Any knows how to or where to find instructions on how to create custom buttons using Facebook Open Graph? I.e. "Want it" Example can be found here: http://www.debshops.com/character-stick-on-mustaches/1000039148,default,pd.html?cgid=3657 Thanks
Social Media | | Carlos-R0