Has anyone else noticed a dramatic drop in Facebook post impressions?
-
One of the clients I manage has over 5,000 Facebook fans. Whenever I'd make a post, it usually would get ~700-1,000 impressions.
About two weeks ago I did my first promoted post. Ever since then, all the regular posts I've done have only gotten ~100 impressions . . . out of 5,325!
I'm wondering if Facebook, once learning that you are willing to pay for promoted posts, secretly lowers your impression count so that you will pay for promoted posts more often, or if the timing of my promoted post was just a coincidence, and everyone started to see a decrease about two weeks ago.
Does anyone know what's going on?
-
I have heard others complain of drops after starting ads to promote posts but i have never seen any data to support it.
-
Thanks for the link, but this happened radically and exactly two weeks ago.
-
Facebook changed their algo a little while back. have a google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Invite a Facebook user to Like a Company Page
Hi All, Was looking at our Facebook company page last night and was going through our recent posts and noticed that the individuals that liked our posts had an "Invite" button next to their name. I've been testing this and is it true that I can only send an Invite to like my company page if I'm actually friends with the user? The "Invite" button is there for every individual that has liked a post on our page, but I've only had success sending the invite to people I'm connected with. The frustrating thing about this is that the button changes to "Invited" regardless of whether or not they have actually received the invite.
Social Media | | Brando160 -
Why am I seeing so many referalls to my root domain from Facebook in Google Analytics?
When we look at referalls from Facebook in Google Analytics, more than 50% (and sometimes upwards of 80%) of the traffic we're getting is listed as landing on our root domain. The thing is, we don't have any direct links TO our root domain on our Facebook page. So is this legitimate traffic, and how are they getting to our page if we have no links to it? We do post links to stories, videos, etc, but those are to the individual pages, not to our root domain. When I look at those pages that we link to, they do have traffic numbers, but nothing compared to the root domain. Any thoughts would be helpful. Thanks.
Social Media | | TexAgs0 -
Competitor has 50 linking root domains, 2500 facebook likes
Hello, A competitor of ours is ranking way higher than you would expect. They have very few links, half the DA and homepage PA of us, yet they rank several slots higher. On analysis, the only difference seems to be that they have 2500 facebook likes. Did they buy likes? Have you seen anything odd like this before? Thanks.
Social Media | | BobGW0 -
Facebook Likes When Sharing
Company A Someone shares a post from Company B on their Facebook page. The post generated 1000 likes and 300 shares. Only a small percentage of likes show up for Company B's page. Why does Company B's page not receive all the likes or at least a higher percentage for that post?
Social Media | | Pinlaser0 -
How do you guestimate facebook brand searches?
Buongiorno from Weherby Uk 🙂 With brands all clamouring to get a stake in Facebook I wonder how many people actually search for brands on facebook. For example www.evian.com promote their facebook page on their bottles but how could you work out how many searches are entered in the facebook search box for evian as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/facebook-search-volumes.jpg So my question is please: "How do you work out search volumes for search entries via facebook"? Thanks in advance 🙂
Social Media | | Nightwing0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
Does buying thousands of Facebook Fans/Likes affect SEO?
To begin with, please pardon me if this question is ignorant. I'm completely new to this whole social media thing, and somewhat feel it is overhyped. I find it really difficult to believe that social media will actually help the majority of small business owners out there like me, and that most of them are probably being misled about the powers of social media to increase sales. Because it's mentioned so frequently, I've decided to delve into it a bit more to see how this could possibly help me business. Over the past few weeks, I've become familiar with a company that sells Facebook Likes, Twitter followers, as well as YouTube and SoundCloud plays. Since my official Twitter and FaceBook accounts really didn't have that many followers, I decided to buy a few thousand followers for each account. Initially, I bought them because I wondered what would happen if a customer that visited my online store happened to go to those Twitter and Facebook pages. If I personally see a Facebook page with few followers, I probably wouldn't give them my business. I would want to go with a company that seems to generate a bunch of traffic to their pages. Originally, I only had about 200 Facebook followers (now called Likes, it seems) and maybe 25 Twitter followers. I now have over 12,000 Twitter followers and 2,000 Facebook Likes. I may end up buying more since the service was pretty quick and affordable. I'd like to know if Google factors Likes and followers into it's formula for creating SERPS. Will my website rank higher if I have 10,000 likes, rather than only 200? If so, would it be a notable increase? FWIW, I found that more people organically started following my Facebook and Twitter accounts once I had more followers. I didn't change anything about how I maintained the page; I just had more people following them. One other thing of note: these companies are almost certainly using fake/hacked accounts to like various pages around Facebook/Twitter. You can tell because my Facebook page says some city in Croatia has the most amount of 'likes' of my page. Do you think this might come into play at all? Thanks for any and all help!
Social Media | | CHEATERS0 -
How do you make multiple Facebook Like/Welcome pages?
I have one running here http://www.facebook.com/pages/Podium-Magazine/174645832595027?sk=app_190322544333196 I want to add a different discussion piece, behind the "like us" form each month and not have to replace what I have Does anyone know how I can set up multiple different Like pages? Cheers Stephen
Social Media | | firstconversion0