SEO for .com vs. .com.au websites
-
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com.
Example: exampledomain.com.au, and exampledomain.com
He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com.
Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same.
Would this be viewed as duplicate content by Google?
What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content?
Thanks,
Greg
-
Thanks Corey, That's very helpful and seems to make sense. I'd assume too that each site would have separate GA tracking codes and Webmaster Tools profiles. Then, having them on separate serves and countries with localized content is another key factor.
-
Actually, Google does understand International sites pretty well, so this may be one of the only scenarios where I wouldn't worry too much about duplicate content (although, if you can custom tailor to the local audience better, you'll probably be better off for it). If you jump into Webmaster Tools, you have an option under Configure -> Settings -> Geographic Target, that allows you to give an extra vote of confidence for your AU site being just for AU people. I'd also definitely consider hosting the .AU site in Australia and the .com in the U.S.- that is a ranking factor when we talk International SEO.
Over the long term, I'd keep an eye out for both domains appearing in the same index (ie. your .com showing in google.com.au). That would be cause for some alarm, but it really shouldn't happen; they should just pick up the site that you've obviously targeted for that region of the world.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - UK & US
Hi! I'm currently working with a brand that is well established in the UK and is looking to expand it's reach in US. The UK site has a solid link profile and I think that creating a sub-folder for the US site is by far the best solution. My only concern is that the UK site uses a .co.uk domain. Would it therefore be counter-productive to use a subfolder that looks like this: www.example.co.uk/us In an ideal world I would advise the brand to acquire a location neutral domain (e.g. www.example.com) however the [brandname].com isn't available and options are otherwise very limited! Steps would be taken to ensure all other technical bases are covered (hreflang tags etc) but I'm struggling to find any further insight on this issue. Any feedback from the community would be greatly appreciated! Many thanks, Harrison
International SEO | | harrycox0 -
Hreflang on non 1:1 websites
Hi. I have a client with international websites targeting several different countries. Currently, the US (.com) website outranks the country-specific domain when conducting a search within that country (i.e. US outranks the UK website in the UK). This sounds like a classic case for hrelang. However, the websites are largely not 1:1. They offer different content with a different design and a different URL structure. Each country is on a country-specific domain (.com, .co.uk, .com.au, etc.). As well, the country-specific domains have lower domain authority than the US/.com website - fewer links, lower quality content, poorer UX, etc. Would hreflang still help in this scenario if we were to map it the closest possible matching page? Do the websites not sharing content 1:1 add any risks? The client is worried the US/.com website will lose ranking in the country but the country-specific domain won't gain that ranking. Thanks for any help or examples you can offer!
International SEO | | Matthew_Edgar0 -
International SEO Proposal
Hi, I need to create an international seo proposal and wondered what are the best bits of international SEO I should include? I have been reading up on loads of blogs wondered if anyone had some great ideas 🙂 Much appreciated.
International SEO | | karl621 -
Can multiple hreflang tags point to one URL? International SEO question
Moz, Hi Moz, Can multiple hreflang tags point to a single URL? For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following: or would I use: Any insight would be very helpful and greatly appreciated! Thank you in advance!
International SEO | | DA20131 -
When searching for example.com, only example.co.uk is showing up. Why?
Hi there, I have a quick question, when looking for our client's domain name in Google (Google.it, Google.co.uk and Google.com), we search for example.com, but the first (and only) search result showing is example.co.uk (which redirects then to example.com) Why is the co.uk domain showing instead of the com domain where we are redirecting to? I don't assume that this is any form of penalisation? Thanks!
International SEO | | Gabriele_Layoutweb0 -
For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
Hello We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English. What would you use? pt.domain.com, br.domain.com or domain.com.br? In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users... Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters. Any help will be very much appreciated.
International SEO | | forex-websites0 -
Multi-National Website Demarcation in Organic Search
We launched our business in the UK many years ago using a .com domain and have built up good link equity back to our www site. Last year, we launched the same business in the US and host the US site on a "us." sub domain. We have used Google Webmaster Tools to demarcate the two websites so that the www site is set to target the UK and the "us." sub domain is set to target the US. Our organic search results from Google UK for the UK business are fine but when our US customers Google brand terms the www UK site takes precedence in organic search. To complicate this further, the sitelinks within the search results include a mixture of pages from the www UK site and the "us." US site. Google clearly has some difficulty understanding that the two sites are for two different geographic audiences. We have a good relationship with Google and they have indicated (with appropriate disclaimers) that we might consider aligning the URL structures for both sites to reduce the precedence that the www site currently receives. The www home page will become an International portal and the UK and US URL structures will be aligned. We have two options: Change both sites to subdomains so that we have "uk.xxxxx.com" and "us.xxxxx.com" linked to an International portal at the www subdomain Use sub folders so that we have "www.xxxxx.com/uk/" and "www.xxxxx.com/us/" again linked from the www subdomain We're comfortable with use of 301 redirects and canonicals to change the structure in a search engine friendly way but cannot agree internally whether sub domains or sub folders is the way to go. Unfortunately we're to far down the line to seperate by tld. Anyone have a strong opinion on the best approach? Thanks, Jeremy
International SEO | | www.webuyanycar.com0 -
SEO difficulty between languages?
Hello, I would like to know if there are certain factors that determine SEO difficulty between different languages or countries. Is doing SEO more difficult in Japan than in the United States? What would be some factors that could help determine the above? Thanks in advance,
International SEO | | SS-ose0