What's the latest on Title Tags?
-
What is the latest on what Google is looking for?
Keyword one, Keyword two?
Sentences with the Keyword in them?
-
CTR is a ranking factor in Adwords, but I haven't heard of it being a factor in SEO. I do see they somewhat track that in webmaster tools.
-
Hi Dave,
Just to be on the safe side, i'd advise optimizing each title tag for one keyword. Seen a lot of sites get hit with the overoptimizaiton penalty. You may think that having the keyword twice in the title tag might not do much harm, however when you start couting the # of instances the keyword is used on the page ( in the content, anchor text, image tags etc), it all adds up.
-
Based on what I've seen on Google's guidelines & other research, I think the best strategy is to write them like you would write headline for an Ad. Obviously you get more characters than AdWords, but the principle is the same. Your goal is always to get someone to click. So a headline like "SEO Tools, SEO toolset, Internet Marketing tools" might get a few clicks just by virtue of it's ranking but a title tag like "SEO Tools that make your job easier" would probably receive a higher CTR which is a ranking factor in Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updated Title Tag preference
Hi, This was a topic a couple years ago https://moz.com/community/q/title-tag-use-comma-pipe-or-colon I was wondering if there was any update on this as the consensus on this thread seemed to say using a pipe as a separator is best, but in Moz's title tag recommendations it has hyphen and pipe Primary Keyword - Secondary Keyword | Brand Name Does anyone know if using a pipe | between the primary keyword and secondary has adverse effects? Also, does removing the brand name for the sake of length hurt you in any way? Thanks for the help!
Technical SEO | | AliMac260 -
Google ignoring the Title Tag?
Anybody seen this too? We have a webpage with tiny different title tag and H1. If you search for let's say "Renovatie", you get to see the title tag "De kostprijs van je renovatie". However, when you search with the search term "Wat kost een renovatie", we see the H1 title in the SERP, which is "Wat kost een renovatie". So that's normal when you search a term that's exact the same as the H1 tag, Google ignores the title tag? N.
Technical SEO | | nans0 -
IT's Hurt My Rank?HELP!!!
hi,guys,john here, i just began use the MOZ service several days ago, recently i noticed one thing that one keyword on the first google search result page, but when i done some external links,the rank down from 1 to 8, i think may be the bad quality external links caused the rank down. so my question,should i delete the bad quality links or build more better quality links? which is better for me. easy to delete the bad links and hard to build high quality links. so what's your better opinion,guys? thanks John
Technical SEO | | smokstore0 -
Duplicate Content issue in Magento: The product pages are available true 3 URL's! How can we solve this?
Right now the product page "gedroogde goji bessen" (Dutch for: dried goji berries) is available true 3 URL's! **http://www.sportvoeding.net/gedroogde-goji-bessen ** =>
Technical SEO | | Zanox
By clicking on the product slider on the homepage
http://www.sportvoeding.net/superfood/gedroogde-goji-bessen =>
First go to sportvoeding.net/superfood (main categorie) and than clicking on "gedroogde Goji bessen"
http://www.sportvoeding.net/superfood/goji-bessen/gedroogde-goji-bessen =>
When directly go to the subcategorie "Goji Bessen" true the menu and there clicking on "gedroogde Goji Bessen" We want to have the following product URL:
http://www.sportvoeding.net/superfood/goji-bessen/gedroogde-goji-bessen Does someone know´s a good Exetension for this issue?0 -
Should I change by URL's
I started with a static website and then moved to Wordpress. At the time I had a few hundred pages and wanted to keep the same URL structure so I use a plugin that adds .html to every page. Should I change the structure to a more common URL structure and do 301 directs from the .html page to the regular page?
Technical SEO | | JillB20130 -
When rankings dip what's the best diagnostic procedure?
Bonjourno from 10 degrees C lighly raining Wetherby UK 🙂 Every so often SEO feels like a game of snakes & ladders. One minute your rankings go up and then then within the click of a mouse they drop back down. Like a Greek play you begin to feel our mortal lives as SEO pundits is controlled by the Google Gods. A case in point is illustrated here in this graph:
Technical SEO | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/lincoln-drop_zpseeb04690.jpg Now if i want to explain why the rapid dip has occured for target term "Lincoln Solicitors" here's is what i'd do: 1. Go to webmaster tools and check for crawl errors 2. See if a Google algo change has changed the rules of engagment 3. Check another site administrator hasnt tinkered with the original layout But i wonder what process do other SEO practitioners follow to explain to a disgruntled client - "Why have my rankings that i pay you to look after nose dived?" Any insights welcome:-)0 -
Alternatives to SEOmoz's Crawl Diagnistics
I really like SEOmoz's Crawl diagnostics reports, it goes through the pages and finds all sorts of valuable information, I wanted to know if there are any other services that compete against this specific service, to test the accuracy of their crawl diagnistics. Thanks
Technical SEO | | BestOdds0 -
Duplicate title tag error
Hi all, I am new to SEO, and we have just launched a new version of our site (kept the domain name the same though). I keep getting errors for duplicate title tags - e.g. www.sandafayre.com/default.aspx and www.sandafayre.com/Default.aspx, www.sandafayre.com/StampAuctions.aspx and www.sandafayre.com/stampauctions.aspx (plus loads others :o). The only difference each time seems to be the capitalisation of the first character - but I though URLs were not case sensitive? I've been advised to add the rel canonical tag to one of the pages, but the problem is I really only have 1 version of each page! Can anybody help please? Many thanks in advance! Nikki
Technical SEO | | Stampy780