Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Combining web pages and it's affects on SEO?
-
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page.
This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc.
Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
-
If these pages have inbound links pointing to them, then combining this may give it a little kick up the rankings. Think to yourself why you'd want to include these pages under only one page. Are they not strong enough on their own? Do they have very little content etc.
If so, then it would be an idea to combine them, and the others should be 301 directed (which will preserve 90-99% link juice) - Source: http://www.opensiteexplorer.org/About
This will also mean that you have created pages with 3x as much content on them, which will stand up to higher competition and attract more long tail searches if done well.
Regards
Aaron
-
Best if you give the urls but I would say its a "Good Thing TM" .
A rich page of content around a keyword topic with mulitple media types is the way im building my content now - even if it doesnt work for Search Engines, its nice for people
(crazy, huh?)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration from HTML to Wordpress - SEO Implications?
I am in the process of having a wordpress site developed to replace my current HTML site. (I currently have my website in html and a blog in wordpress in a sub directory). I am doing this in phases to try and preserve as much of my good rankings as possible. My first phase is to replicate my site with the exact same pages, meta data, and site structure. I'm hoping that google will see this as not much change and not change my rankings for the worse. I also made it a goal that my site speed tests be at least equal to what they are now. We will have to 301 all of the URLs however since it will be going from /example.html to /example. I believe my blog will also need to move into the root directory as well, so I need to 301 all of those pages. I plan to wait a couple months for Phase 2. Phase 2 involves replacing old content (photo galleries), and introducing new content (virtual tours, videos, new pages, etc.) One of my reasons for moving to wordpress is to keep up with current trends a little easier since I have very little time. (I am owner, website maintainer, SEO - all on my own). My question here is three parts. 1. Do you think this strategy will work to preserve my current rankings? 2. Do you have any lessons learned or advice to share with me to make this as smooth as possible? 3. Do I really need to wait to add new content? I might get antsy and want to do it sooner! 🙂 Thank you in advance!
Web Design | | CalicoKitty20000 -
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Multi-page articles, pagination, best practice...
A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
Web Design | | jmueller0823
The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
-- This is an Article, Page 1
-- This is an Article, Page 2
-- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
** I think for usability, the examples above are best; they give the reader context. What about url's ? Are these a good idea? /this-is-an-article-01, /this-is-an-article-02, and so on...
Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page. So, is it better to publish 'long' articles instead of multi-page? Does it matter? I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
Thanks much! Jim0 -
One Page Guide vs. Multiple Individual Pages
Howdy, Mozzers! I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage. Here's my dilemma...
Web Design | | jpretz
With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description. I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page. Here's where you come in...
What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities). I'd love to hear your thoughts. Please and thank you. Ready annnnnnnnnnnnd GO!0 -
Do pull quotes affect SEO positively or negatively?
I like the design element of a pull quote to ad interest and highlight an important point. If I use an exact quote from the page in a pull quote on that page, does that negatively affect SEO as duplicate content? Are there formatting or tagging methods that could help pull quotes to boost SEO? For clarity, by "pull quote" I mean a stylized bit of text that floats on a page in such a way that the body text wraps around it. It is actual text (not text embedded in a graphic) but it behaves like an image with text wrapping around it. Here's an example (in red on the right side): http://www.21ct.com/resources/news-room/21ct-announces-its-latest-us-patent-for-advancing-big-data-security/
Web Design | | kyle21ct0 -
Link colour on page?
I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is fine.
Web Design | | BobAnderson0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
Does using Wordpress Multisite have any negative SEO impact?
I manage multiple websites in Wordpress and the idea of managing them all under one Wordpress install is very attractive. Are there any dangers SEO-wise to doing so? I know that all of the sites would live under the same IP address, but that's not something I'm really concerned with anyway because I don't do a lot of inter-linking between the sites. Thanks for your help! -El Juano
Web Design | | JonathanFashbaugh0