Deep Page Link - url no longer exists
-
I used Open Site Explorer and found a link to our site on http://www.business.com/guides/bedding-supplies-3639/ The link was setup to go to an important, deep page on my website, but the structure of our urls changed and the url no longer exists. The link (anchor text 'National Hospitality Supply') does direct to our homepage, www.nathosp.com.
My question is, am I receiving full link juice? Or would I be better served to create a 301 redirect to the revised / new page url? In case it matters, if I had my choice I'd prefer the link to go to the intended deep page.
Thanks in advance for your insight.
-Josh Fulfer
-
What about when the old URL no longer exists at all (page no longer saved on server) - how can you do a 301?
-
Keep in mind here that just because you use a 301 redirect to point to your new page you won't lose the opportunity for your new page to rank. A 301 redirect will pass 95% of the link juice from the redirected page, which is great. Your new page will most likely rank once it starts getting links to it through people finding it through the old redirect and your site getting re-crawled.
301s are a great tool to keep in your SEO utility belt. Don't rely on them, but always use them when you need to move something.
-
Thanks Steve, very much appreciated.
-
Definitely, 100% do the 301 in any case... to whatever has been put in place of that page (assuming it's the same or similar content)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Responsive design blowing out on page links?
Hi guys, We have a site about to launch with a responsive design to suit desktop, tablet and mobile. Each design carries it's own navigation as one primary set of navigational links won't suit all versions of the design. So as desktop resizes to mobile (or tablet) the desktop navigation is hidden (css) and replaced by the nav more suited to the mobile experience (hope I've explained that ok!). Problem is that if the primary navigation carries 50 links then all 3 designs together carry 150 links which is too many on page links. Is that going to be a problem? Is there a tag that can be applied to the mobile/tablet nav links? Like a canonical tag but for links?? Cheers in advance of your ideas
Technical SEO | | lovealbatross
James0 -
"Extremely high number of URLs" warning for robots.txt blocked pages
I have a section of my site that is exclusively for tracking redirects for paid ads. All URLs under this path do a 302 redirect through our ad tracking system: http://www.mysite.com/trackingredirect/blue-widgets?ad_id=1234567 --302--> http://www.mysite.com/blue-widgets This path of the site is blocked by our robots.txt, and none of the pages show up for a site: search. User-agent: * Disallow: /trackingredirect However, I keep receiving messages in Google Webmaster Tools about an "extremely high number of URLs", and the URLs listed are in my redirect directory, which is ostensibly not indexed. If not by robots.txt, how can I keep Googlebot from wasting crawl time on these millions of /trackingredirect/ links?
Technical SEO | | EhrenReilly0 -
Numerous 404 errors on crawl diagnostics (non existent pages)..
As new as them come to SEO so please be gentle.... I have a wordpress site setup for my photography business. Looking at my crawl diagnostics I see several 4xx (client error) alerts. These all show up to non existent pages on my site IE: | http://www.robertswanigan.com/happy-birthday-sara/109,97,105,108,116,111,58,104,116,116,112,58,47,47,109,97,105,108,116,111,58,105,110,102,111,64,114,111,98,101,114,116,115,119,97,110,105,103,97,110,46,99,111,109 | Totally lost on what could be causing this. Thanks in advance for any help!
Technical SEO | | Swanny8110 -
I have altered a url as it was too long. Do I need to do a 301 redirect for the old url?
Crawl diagnostics has shown a url that is too long on one of our sites. I have altered it to make it shorter. Do I now need to do a 301 redirect from the old url? I have altered a url previously and the old url now goes to the home page - can't understand why. Anyone know what is best practice here? Thanks
Technical SEO | | kingwheelie0 -
Crawl reveals hundreds of urls with multiple urls in the url string
The latest crawl of my site revealed hundreds of duplicate page content and duplicate page title errors. When I looked it was from a large number of urls with urls appended to them at the end. For example: http://www.test-site.com/page1.html/page14.html or http://www.test-site.com/page4.html/page12.html/page16.html some of them go on for a hundred characters. I am totally stymied, as are the people at my ISP and the person who talked to me on the phone from SEOMoz. Does anyone know what's going on? Thanks So much for any help you can offer! Jean
Technical SEO | | JeanYates0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
Nofollow link passing link juice
Can a link which is nofollwed pass link juice ? Please see the discussion at - http://www.seomoz.org/q/if-multiple-links-on-a-page-point-to-the-same-url-and-one-of-them-is-no-followed-does-that-impact-the-one-that-isn-t
Technical SEO | | seoug_20050 -
Optimum Number of Links on Any Given Page
One of the guidelines you provide stipulates: "You should avoid having too many (roughly defined as more than 100) hyperlinks on any given page. When search engine spiders crawl the Internet they are limited by technology resources and are only able to crawl a certain number of links per webpage. In addition, search engine algorithms divide the value of some popularity metrics by the amount of links on a given page. This means that each of the pages being linked to from a given page are also affected by the number of links on the linking page. For these reasons, we recommend you include less than 100 links per page to ensure that they are all crawled, though if your pages have a high page authority, search engines will usually follow more links." As far as these 100 links are concerned, is this in reference to ALL links including outbound, internal, etc? Or is this referring to only outbound links to other sites?
Technical SEO | | johncmmc0