Number of Words Product Pages
-
Hello,
Can you give me some examples of how many words you use for product pages? I know it's going to vary and that quality is more important than number of words, but what's been optimal for you and why?
-
Hi EGOL,
I think a slideshow will work best for some of our products. An expert talking about frequently asked questions with visual slides, could that work well?
-
Photos that show product features in detail.
Photos that show the product being used.
Visit some websites that sell the same products that you sell. Look at their photos and then produce photos that are kickass better.
-
Great photos are kickass in my opinion
What kind of photos work best?
-
I'd like to work with the top 20 products (top by sales last year).
This is a good idea. Work where you might make a big impact.
How do I add lots of content without the customer looking at all of those words and not reading it and leaving?
The products that I write about would be absolutely boring and of no interest to most people. However, those who are interested in the products read this content, watch the videos and stay several minutes on the page. When some of these people write to us or call on the phone we can tell that they have read the content and watch the video. They key is to know the products that you are writing about well and explain them thoroughly. If you can't do that they you are not the right person for this writing job. If you are working on the 20 most popular products there should be a lot to say about them.
Right now most of the information is in bullet points, I don't see how to keep the customer's interest.
Bullets work great for presenting product features.
Photos may help but I don't think that's enough.
Great photos are kickass in my opinion.
I'm assuming adding content would result in more long tails and more sales.
Absolutely you will get more long tails. You will get more sales if you know what you are talking about and answer the most common questions that people ask about the product. If you don't know what you are talking about or what people are asking then you are not the right person for this writing job. Bullshit will not increase your sales. You have to answer questions and explain the value in the product.
-
EGOL,
Most of this client's products have about 100 words. I'd like to work with the top 20 products (top by sales last year). How do I add lots of content without the customer looking at all of those words and not reading it and leaving? Right now most of the information is in bullet points, I don't see how to keep the customer's interest. Photos may help but I don't think that's enough.
I'm assuming adding content would result in more long tails and more sales.
-
I think that approaching product descriptions with a number in mind is a recipe for poor performance.
Some products are clearly known and understood by most people and require very little explanation. On my sites these might receive 200 words (but there might be three to six of these products on a single page for comparison).
I have some products that sold slowly with 500 words and four nice images... .but when I added a video, 500 additional words and a link to an article of 2000 words and several images my sales multiplied. These are products that could be popular but not many people know about them or took them seriously in the past.
Some people would call these "boring" products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Include Product Prices In Your Page Titles?
Hi Guys, So I'm currently mapping out a load of meta recommendations for a new client we're working with and i just wanted to get an idea about the do's and don'ts of adding product prices into page titles etc. I've looked around to see how people and other marketer feel about this and the response seems to be mixed. I've included prices in titles in the past and had mixed success - I was just wondering if it's something you do regularly or something that you prefer to avoid? I don't think there is any right or wrong answer here - just be good to see how people feel about it. Thanks! 🙂
On-Page Optimization | | daniel-brooks0 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Is there a limit to the number of duplicate pages pointing to a rel='canonical ' primary?
We have a situation on twiends where a number of our 'dead' user pages have generated links for us over the years. Our options are to 404 them, 301 them to the home page, or just serve back the home page with a canonical tag. We've been 404'ing them for years, but i understand that we lose all the link juice from doing this. Correct me if I'm wrong? Our next plan would be to 301 them to the home page. Probably the best solution but our concern is if a user page is only temporarily down (under review, etc) it could be permanently removed from the index, or at least cached for a very long time. A final plan is to just serve back the home page on the old URL, with a canonical tag pointing to the home page URL. This is quick, retains most of the link juice, and allows the URL to become active again in future. The problem is that there could be 100,000's of these. Q1) Is it a problem to have 100,000 URLs pointing to a primary with a rel=canonical tag? (Problem for Google?) Q2) How long does it take a canonical duplicate page to become unique in the index again if the tag is removed? Will google recrawl it and add it back into the index? Do we need to use WMT to speed this process up? Thanks
On-Page Optimization | | dsumter0 -
Ecommerce URLs with numbers
Hi everybody! I have to optimize an ecommerce where somebody has previously done the SEO optimization, although the URLs have numbers before the product's name They have told me that these numbers are useful to find the products, so I think it shouldn't be really bad if I don't redirect them to "clear" ones. For example: /colesterol-sobrepeso/2217-hc-grass-capsulas-duras-15-capsulas.html > /colesterol-sobrepeso/hc-grass-capsulas-duras-15-capsulas.html Am I right? After all, they contain the keywords and the subfolders are also ok. Or it would be better if I redirect the whole site? Thanks!
On-Page Optimization | | Estherpuntu0 -
Duplicated content by the product pages
Hi,Do you thing those pages have duplicate content:https://www.nobelcom.com/Afghanistan-phone-cards/from-Romania-235-2.htmlhttps://www.nobelcom.com/Afghanistan-phone-cards-2.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards-401.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards/from-Romania-235-401.html.And also how much impact will it have on a panda update?I'm trying to figure out if all the product pages, (that are in the same way as the ones above) are the reson for a Panda Penalty
On-Page Optimization | | Silviu0 -
How to rank well on 2 keywords - 2 separate pages or 1 combined page
Hi, I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is: What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages) I would be so greatful for your advice!! Kind regards, Jeanette
On-Page Optimization | | Mylan-GDM0 -
H1 Tags on Volusion Product Pages
So I'm working with a client who has no heading tags on his site and I'm wondering if there is an ideal method to implementing these on the product pages specifically, as the wording I ideally want to specify is is the product title, which i can't really code with an H1. Has anyone run into this issue? If so, what was your solution? Also, how vital are these heading tags on the product pages, anyways? If the Volusion SEO expert could chime in, that would be much appreciated. Thanks everyone!
On-Page Optimization | | BrandLabs0 -
Duplicate product urls
Our site automatically creates shorter urls for the products. There is a rel canonical tag in place, but webmaster tools shows these urls have duplicate title tags. Here is an example: http://www.colemanfurniture.com/holden-desk.htm http://www.colemanfurniture.com/writing-desks-secretary-desks/holden-desk.htm Should the longer url be redirected to the shorter one?
On-Page Optimization | | thappe0