Lead generation advice - UK market
-
Hi
I am planning on setting up a lead generation website in a sector I know well and have a domain registered although its only a few weeks old.
I am looking for some insight and advice please to see it its worth doing. For example there are lots of payday loan (not my niche btw) lead gen sites in the UK at the moment but what do all of these sites do with all the leads they generate - who buys them and for what cost per lead?
I have done affiliate marketing in the past, but how does the lead gen process work.
Do you sign up with a lead gen affiliate style network that buys the leads generated off your website.
Or do you have to sell these leads on yourself? If so where do you sell them. I plan tobe operating in the UK
-
What is the market you are in, I am in car finance so I may be able to point you in the right direction
-
Hi Sean
That's great thanks, it's a shame they didn't have any sort of affiliate lead gen style platforms out there.
-
Hi
I would sell them directly to the end user, depending on what your niche is would depend on who you sell them to.
If to use your example you are doing lead gen for Payday loans I would contact all the loan companies and say something like
I have a site that is generating *** leads a month for loans from sub prime lenders such as yourselves I wish to supply you with these leads how much do you pay per lead?
They will have someone in their office who deals with this sort of thing (depending on how prevalent lead gen is in the industry) but the sort of things they will look at are your website and if you are keeping to industry terms of service (finance has lots of rules) and if you are attracting the right sort of lead.
I would offer to send them leads for a month (or a few weeks if you are generating a lot) so they can test the quality, remember it costs them money to follow up leads and if they do not convert they make no money.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Redesign Leads Dropped
One of my clients recently had his site redesigned. He wanted to change the design completely, I did offer advice on aspects relating to the redesign, I think its fair to say that he didn't follow all of my advice. PPC still running as usual and rankings still OK but the leads have gone down. Most of the leads come via the phone. I have suggested a number of ways to establish what has gone wrong including surveying his existing customers, comparing old and new designs etc...The client isn't keen on these methods. I'm hoping someone has some direct experience and can offer some direction as to how best to proceed? Justin
Conversion Rate Optimization | | GrouchyKids0 -
Does anybody know of a reliable website phone call lead tracking service that integrates with Google Analytics?
We are trying to get more detailed data about where direct website phone calls are coming from (not just Adwords call extensions). We know there are a few services available that do this. However are there any recommendations for a reliable one? We would like to show our clients Google Analytics conversion metrics that shows incoming phone calls from different campaigns.
Conversion Rate Optimization | | RosemaryB1 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
Adwords Remarketing Advice - Low Traffic Pages
Moz, I am just looking for a little advice if anyone has any experience with Google Adwords and remarketing in particular, I am currently looking through the Adwords help pages to gain a better understanding of how Adwords remarketing works, from what i gather this can be a really useful resource to use in certain industries and i have a lot of ideas and scenarios where i think this could work really well, I am just trying to get a good understanding of the how remarketing lists are built up, Using Rule based targeting for visitors that have visited a specific page that gains roughly 1200 unique visits every 60 days, so i have set the membership duration to 60 days, So if i use the visit of this page as a rule for my list, then in a little less than 60 days time then my custom ads should start appearing to these previous visitors ? My Question Am a right in thinking the remarketing list is like a funnel, once 1000 visitors are added to this list/funnel then my ads will start showing, but then as those visitors in the funnel have reached the 61st Day they will be removed, and replaced with the new visitors being added to the list for that day ? Aslong as my list remains above 1000 visitors it will continue to show, but if i were to drop below 1000 visits within that 60 days my ads would not be visible ? so i would need to potentially extend the membership period if this happens ? Apologies as i really struggled to explain this question as best as i can 🙂 Hope someone can drop me a quick comment and straighten this out to ensure that i am on the right track and i am understanding this correctly 🙂 Thanks a lot James
Conversion Rate Optimization | | Antony_Towle0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
Good examples of video marketing by service businesses?
Do you know of any service businesses (ie not software or SaaS) that uses video marketing effectively?
Conversion Rate Optimization | | JacobFunnell
Especially any company offering more than one service. Just for example, a training company of any kind. Literally anything that comes to mind will help me so, so much. My Google-fu is failing me on this one.0 -
Your advice on Website Optimization Tools for A/B and Multivariant tests
Hi everyone, I've been looking for tools to support all the A/B and Multivatriant testing for my websites. I've seen a lot of stuff out there but I'd like to hear what YOU think. Are you using any of these tools?
Conversion Rate Optimization | | mozzello
Which one would you recommend? Thanks a lot for your help
Michel0 -
Advice on SEO for Chinese Website in China
Hey folks, I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China. I have a few questions that I hope someone can help with? What are the primary SE's in China Are there any specifics with regards Keyword Research Are there any specifics around SEO techniques and climbing up the SERPs? I know I don't speak Chinese but I will need to be advising. Thanks, Andy
Conversion Rate Optimization | | Andy.Drinkwater0