Which meta descriptions should I fix first?

[BizoMarketing]

Our biggest issue with SEO right now is the lack of meta descriptions. There are a ton of pages that require meta descriptions that we don't know which ones to prioritize first, namely:

• corporate website pages

• landing pages for specific content offers that are gated behind a form

• blog posts

Since we can't tackle everything at once, what's best practice around which pages to fix first?

Thanks!

[Francisco_Meza]

- corporate website pages - I would probably focus on these if they are providing conversions.

- landing pages for specific content offers that are gated behind a form - Do these landing pages even rank since they can only be accessed by filling out a form? If so, then this would be last.

- blog posts - Check you Google Analytics for the blog posts that are bringing in conversions (Time on Site, Sales, Leads, etc).

I personally would let Google Analytics "show" me what to focus on 1st. I would make the pages that are already doing good become better.

[Ubique]

I have recently just gone through the same process with my own website and found that tackling 20 per day while having my morning coffee made light work of it. The fact that we wrote out the descriptions on a Word document first really helped as it became a quick cut'n'paste job, plus many of the descriptions are similar so it was just tweaking the text.

Start with the landing pages and add the URLs to Google and Bings WMT 'fetch page function' every day as you go along... it will be done in no time!

PS - your blog posts should have an automated posting function to make the 1st 150 chars of each article the meta description?!

[David_ODonnell]

You could prioritise based on the pages that get the most impressions in search.