How do you optimize for keyword phrases that don't follow natural speech patters?

[wreevesc]

For instance,

We have a phase "solar panels for home" that sends decent traffic to our site, but I'm sure we could be capturing more if any of our content was optimized better for it.  But how do you optimize for a phrase that makes you sound like a robot if you use it verbatim?

[wreevesc]

Thanks for the great responses.  I'm certainly working on the content, and it looks like I need to start thinking more creatively about these phrases.

[MattAntonino]

While I agree with Anthony that you should not worry about optimizing an awkward phrase, I also think you can, if you want, include this phrase exactly on your site.

"Installing solar panels for home energy improvements"

"Choosing solar panels for home renovations"

If you want to include the phrases your customer search, just think of ways you can include it in a sentence.  Don't try to make it a headline.  "Solar Panels for Home" as a title sounds very awkward.  But including it in the content of what you're writing is not only relevant and "exact match" but it works in the context that you can then write more fluidly and naturally once you've taken care of it once.

[Andropenis_Australia]

You basically have to change up the phrases a lot, don't just stick to specific phrases because G is getting good at filtering out blatent over use of phrases and keywords and will penalize, try and think of ten ways to say the same word or phrase then scatter that throughout your text. Of course it is better to have a targetted phrase or keyword per page only, don't expect one page to rank highly for 5 different kw's or phrases, so you may need to devleope more pages/content. Hope that helps, all the best

[anthonydnelson]

I would optimize for on-page quality (great writing) and not worry about optimizing for an awkward keyword phrase, even if there is search volume.

Say you put 'Solar Panels for Home' as a bold headline somewhere on your page. Maybe you go up a ranking spot or two, perhaps gather a bit more traffic. Are those new visitors or the previous regular visitors going to convert after reading something like that?

Google is getting pretty smart. Write about the topic (solar panels for homes) in a natural way and you'll be just fine.

If you really want to try and force something in there, you could try something like this:

"Solar panels, for home use, are becoming increasingly more affordable...."