Can multiple redirects from old URLs hurt SEO?

[tjkirgin]

We have a client that had an existing site with existing rankings.  We rebuilt the site using DNN 7 and created/tested 301 redirects from all the Original URLs to the new DNN URLs which are nasty and have /tabid/1234 and will not allow for dashes (-)'s

We have found a DNN module that will make the DNN 7 URLs search friendly.  However, that will cause us to 301 the current DNN urls to the new URLs so in fact the original will redirect to the DNN and the DNN will redirect to the rewritten SEO friendly URLs.

What should we know here before proceeding?

[Mike.Goracke]

Hi TJ,

I have actually made the switch to friendly URLs in DNN, so I know your pain.

Best practice is to make the 301 redirect in one jump. So instead of going from oldsite > dnn > dnn-friendly, you should set up your redirects to perform oldsite > dnn-friendly and dnn > dnn-friendly.

Redirecting with a chain A > B > C can slow your site down for users, as well as slow down the crawlers, which is bad.

Does that answer your question?

Mike