Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there any reason to add the word "buy" to our Adwords keywords?
-
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide.
We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example:
"Widget" (as a phrase)
Should we go back and add
"Buy Widget"
as a keyword?
-
oh! ok
I dunno, I think that sounds pretty normal. I would only start cutting keywords out if they were high cost, no return.
So since you work in a really niche market, and if you want to test the theory of "buy X" v just "X", then I would request incremental budget from marketing to run a 2-3 week test on your major head terms on broad match. then look at the search query report for only that keyword during that test time to get some new ideas for keywords to target.
-
A little bit. We don't actually sell widgets, I was just using that as an example. We deal in somewhat of a niche market so the keywords we do use never have a lot of impressions. Right now we probably have about 9k keywords. Think I should try to cut that down?
-
Yes to what Dave said.
"big broad terms are expensive and usually have a higher Cost Per Conversion. Long-tails are more specific, cheaper and lead to more conversions."
The term "widget" is a big, broad term.
The term "best widget for email" is long-tail.What types of widgets are you selling? Some example modifiers could be
desktop widget
Mail widget
Best mail widget
Best widget for email
Android widget for mailDoes this help clarify?
-
big broad terms are expensive and usually have a higher Cost Per Conversion. Long-tails are more specific, cheaper and lead to more conversions. If you're using broad match, consider using a broad match modifier.
-
Your last sentence is kind of throwing me off. Are you saying I should or should not rely on big broad terms? Do you have suggestions for other modifiers?
-
Yes to what David & Dave have said.
To add, I think you should also not be targeting the term "widget" so generally. "buy" probably isn't the best modifier you could use, or the best use of your time if you have a lengthy list of one word keywords.
I would hope that you are advertising on more keywords than just broad head terms, like "HP" "Windows" "Widget" "Tech" "Money" "word" -- i went a little off topic there, but I'm sure you get the point.
You should rely minimally on big, broad terms like these but instead, target longer 2-4 word phrases more frequently. It will improve your CPC and overall ROI.
-
The phrase of "widget" should pull your ad for "buy widget," so it really isn't necessary. However, if you create a new ad group for "buy widget" you can control the budget for these specific keywords.
Remember, 30 KWs per ad group is best practice.
-
If you see alot of impr for the keyword "buy keyword" after you run it on phrase etc i would make a new agroup for buy with the buy keywords with ads focused on that intent. This will allow you to bid on them separately and talk to what they are looking for better then a broad or phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0