Paid Directory Value
-
Hi All!
Recently we scaled back the number of paid directories that we use for our clients, mainly due to them being devalued. To select which directories made the cut, we looked at things like Domain Authority, Page Rank, and Trust; all of the things you're supposed to be looking for in a quality link. We even used the list of directories here on SEOmoz as a reference. Two of the directories we use are Yahoo and BOTW, both of which seem to draw the ire of many professionals here. Is there something I'm missing? If these directories have solid numbers, why such backlash towards them?
I appreciate any insight you can give me!
Frank
-
Hi Guys,
I agree with Takeshi and Michael.
As a city specific directory creator I think that you have to look at value here and yahoo and BOTW just are not offering that value anymore.
I know that for us, the changes have forced us to look at value of content (which thankfully has always been a key to our success), user engagement and social interaction. Unfortunately not all directories can do this because they are so broad.
When looking for a directory, I would be looking for niche and trying to find the opportunity to leverage knowledge for link. We now accept high quality unique articles and interviews in exchange for links.
I know my take is outside the box, but google wants socially engaging user friendly content, give them socially engaging user friendly content
Jeremy
-
Takeshi is right, the argument against BOTW and Yahoo isn't that they aren't great links, as often times they are. The reality is that at $300 odd per link, can you get far more substantial elsewhere for less? That depends entirely who and what you know. If you can justify the cost and have the budget then yes the links themselves are quality.
-
I think both directories are overpriced for the value they offer, but it can be worth it if you have the budget. It also depends on what category you are submitting to-- some category pages have higher authority than others.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid Link Backs?
I know I have read that Google doesn't give much value to paid link backs. My company has worked with a charitable organization (marine research and conservation) in the past and we were considering a corporate donation to them. My question is, would there be value in this from an SEO standpoint? There are many many other company links listed on this page. The area we would be listed would be towards the top of the page. Also, they have a really good DA, 71. I don't believe I have many if any .org / charitable organizations in my link profile. Thanks!
Link Building | | CalicoKitty20001 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
What value does a short term link have?
Hi everyone, If a high DA site (93) (such as a reputable newspaper site) adds a link to your site, but for a short 2 week period (running over the course of a product promotion period), does this have any real positive SEO advantage? (I have a DA OF 53) From a brand building perspective, it has obvious benefits, but I can't work out how much it will contribute to our SEO, Can anyone help answer this for me? Thanks Pat
Link Building | | pat120 -
Does anybody do directory submissions anymore?
I came across this list http://www.seomoz.org/directories and was wondering what everybody's opinions are on using directories for link building. Are they a complete waste of time and money? Does anybody get positive results from doing directory submissions? Cheers Al
Link Building | | sicseo0 -
What are the relative values of different PageRanks?
I'm planning a link-building campaign, and I've realised it'd be good to know the relative values of different PageRanks. e.g. does a PageRank 5 site have 10 times as much effect as a PageRank 4 site? Or 100 times? Or 2 times? I'm thinking, rather than spending ages getting 10,000 PageRank 3 links, I should just spend a bit less time trying to get a few PageRank 7+ links! I'm even considering offering incentives to staff for getting links - to do so it would be good to be able to value each PageRank accordingly. Any suggestions / knowledge / experience / stats gratefully received! Alex
Link Building | | reddogmusic0 -
What do you consider a low authority link directory
Dear All, I would like to weed out the low authority link directories that harm my site. Can someone explain me how you determine a low authority link directory? Do you look at "page auth." and "domain auth"? And do you consider all the links pointing to your site with a "page auth." and "domain auth" lower then - let's say 40 - as a low authority link directory? Thank you for your answers in advance! Regards, Thomas
Link Building | | ThomasH0 -
What is the purpose of submitting your blog articles to directories?
I was wondering what the purpose of submitting your blog articles to directories are. Doesn't it require enough "points" or "+1's" for it to become a "do-follow" link? People on the forum talk about automating directory submission, can anyone recommend a good software for this? I've been hearing that Google Penalizes you for article submission because it looks like spam?
Link Building | | kevinyu10290 -
Listings, paid profiles and directories
Hi, In the industry I am working in (education), we do have a lot of portals offering paid listings (for example profiles featuring a school, the courses you offer, sometimes with reviews etc). Almost all big competitors and big names normally do have these kind of listings. Besides from having to decide if these sites really bring the relevant conversions, I am wondering about their impact on SEO. An example for an offer:
Link Building | | ecnic
Our Top Picks listing is a 40 word listing and logo we put on any 30 pages of our web site, example.com for 12 months, for $595 US. You can choose the pages you want, or we can put you on all our [category] pages, or certain continents/countries you want to target. Now, I am wondering: Do I have to worry about my linking profile ? (All of sudden a bunch of links with the exact same anchortext and content embedding to our site?) Or can I just decide to go with a paid listing based on the link value the page offers me? Looking forward to reading what you think!
Nicole0