Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Get Backlinks to a Coupon Code Website
-
Hello Guys,
I run a coupon code website, which by its very nature does not contain the most compelling of content. As you can probably understand, not many people are going to want to link to a page which lists a number of coupons relating to a specific online retailer.
I am really struggling to come up with new and innovative ways of attracting links and wondered if anybody was in a similar position to me or could offer some advice.
Would love to get some feedback.
Thanks!
-
Hello,
You could also create a campaign, let's say "Smart Shopping" and promote the idea. You can start by creating a mission page where you can tell people about the idea behind the coupon website, and ask for their support. For example you could create badges "I'm a smart Shopper" or something similar, badges that visitors could take and add on their website. In this way you could gain backlinks without actually doing any linkbuilding, you can earn a lot of visibility including in social media, and so on.
Just make sure you mission and arguments are strong, and you coordinate your content marketing efforts in this direction.
For the blog you could even write case studies, or reviews for Extreme Couponing - a reality TV Show.
These are just some ideas you could use. I would also urge you to watch this Mozinar: http://moz.com/webinars/strategic-web-marketing and this great video: http://www.youtube.com/watch?v=u4ZoJKF_VuA for inspiration
And an example of a support page with badges: http://www.protectiamediului.org/sustinere/
-
I'd start by setting up a blog on the website. I'd then write up articles related to any current offers that specific companies are running and embed the coupon code within them. Also, utilise socoal media as much as possible - get in touch with the companies that you list coupons for and see if you can run joint competitions across social media. Another great way would be to do some guest posts on other sites about topics like 'how to save some money through using coupons' etc and gain some links back to your site.
Hope this gives you something to go on!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Flurry of thousands of bad links from 3 Spammy websites. Disavow?
I also discovered that a website www.prlog.ru put 32 links to my website. It is a russian site. It has a 32% spam score. Is that high? I think I need to disavow. Another spammy website link has spam score of 16% with with several thousand links. I added one link to the site medexplorer.com 6 years ago and it was fine. Now it has thousands of links. Should I disavow all three?
White Hat / Black Hat SEO | | Boodreaux0 -
Hosting Multiple Websites Within The Same Server Space
Hi, So, I have a client who wants to host two websites (which you could refer to as sister sites) on the same hosting account. For some reason, I was under the impression that doing as much may be detrimental (for SEO purposes). Am I correct in thinking this? Can I get some back-up documentation or comments here? I look forward to hearing what you all have to say. Thanks for reading!
White Hat / Black Hat SEO | | maxcarnage0 -
Ever seen this tactic when trying to get rid of bad backlinks?
I'm trying to get rid of a Google penalty, but one of the URLS is particularly bizarre. Here's the penalized site: http://www.travelexinsurance.com. One of the external links Google cited as not being natural that links to the penalized site is: http://content.onlineagency.com/index.aspx?site=6599&tide=769006&last=3111516 In the backlink profile of the penalized site, there are about 100 different backlinks pointing to www.travelexinsurance.com from content.onlineagency.com/... So when I visit http://content.onlineagency.com/index.aspx?site=6599&tide=769006&last=3111516 it actually is displaying content from http://www.starmandstravel.com/787115_6599.htm, which you can see after clicking the "Home" button. That company is a legit travel agency who I assume knows nothing about content.onlineagency.com and is not involved in whatever is going on. And that's the case for every link from content.onlineagency.com. So I'm just wondering if someone can help me understand what sort of tactic content.onlineagency.com is using. One of my predecessors I fear used some black hat tactics. I'm wondering if this is a remnant of that effort.
White Hat / Black Hat SEO | | Patrick_G0 -
Should You Link Back from Client's Website?
We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
White Hat / Black Hat SEO | | David-Kley
1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.2 -
Why website isn't showing on results?
Hello Moz! Just got a quick question - we have a clientcalled and for some reason they just aren't showing up in the search results. It's not a new domain and hasn't been penalised (or has reason for penalty). All the content is fresh and has no bad back links to the site. It is a new website and has been indexed by Google but for even for branded search terms, it just doesn't show up anywhere on page 1 (i think page 4). Any help or advise is great appreciated is it's doing my head in. We are using www.google.com.au. Kindest Regards
White Hat / Black Hat SEO | | kymodo0 -
A Straight Answer to Outsourcing Backlinking, Directory Submission and Social Bookmarking
Hey SEOmoz Community! I've spent a bit of time now reading about SEO in books as well as online here within the SEOmoz community. However, I've still struggled to find a straight answer to whether or not directory submissions to non-penalized websites is acceptable.I suspect the reason I haven't found a straight YES or NO answer is because it isn't so straightforward and I respect that. My dilemma is as follows: I want to raise the domain authority for a few websites that I optimize for. I've submitted and gotten listed a bunch of excellent backlinks, however it still is a painfully slow process. My clients understandably want to see results faster, and because they have virtually no past outsourced link-building campaigns, I am beginning to think that I can invest some money for outsourcing directory submissions. I see more and more people talking about the latest Penguin updates, and how many of these sites are now penalized. BUT, is there any harm to submitting to directories such as the ones on SEOmoz's spreadsheet that aren't penalized? My concern is that in the future these will be penalized anyways, and is there a chance then that my site will also be de-listed from Google? At what point does Google completely 'blacklist' your site from its engine? Furthermore, I don't understand how Google can penalize a website to the point of de-listing it, because what would prevent other competitors from sending mass spammy back-links to another? What it all comes down to: At this point, are verified mass directory submissions through outsourcing still much more beneficial than detrimental to the ranking of a website? Thanks SEOmoz community, Sheldon
White Hat / Black Hat SEO | | swzhai0 -
Is it negative to put a backlink into the footer's website of our clients ?
Hello there ! Everything is in the subject of this post but here is the context : we are a web agency and we, among others, build websites for our clients (most of them are shops). Until now, we put a link in their footer, like "developped by MyWebShop". But we don't know if it is bad or not. With only one website we can have like hundred of backlinks at once, but is it good for SEO or not ? Will Google penalize us thinking that is blackhat practices ? Is it better to put our link in the "legal notices" or "disclaimer" part of the websites ? What is the best practice for a lasting SEO ? I hope you understand my question, Thnak you in advance !
White Hat / Black Hat SEO | | mywebshop0 -
Can you block backlinks from another domain
Wondering if this is somehow possible. A site got hacked and created a /data folder with hundreds of .php files that are web pages selling all sorts of stuff. We deleted the /data folder and blocked Google from indexing it. Just noticed in Webmaster Tools that the site has 35,000 backlinks from other sites that got hacked with the same way. Is there a way to block these sites? I am assuming there isn't, but wanted to see if anyone ran into the same problem. It is a wordpress site is that helps.
White Hat / Black Hat SEO | | phatride0