Special Characters in Title Tags & Meta Descriptions
-
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated.
Thank you!
-
They will not negatively effect your SEO. In general the pipe character " | " is used to separate title segments. Further situations make sense as well like "&" is used to shorten "and" since "and" is generally of no value. Thus, "&" saves you 2 characters.
For example the title of this page is:
Special Characters in Title Tags & Meta Descriptions | Moz Q&A
Hope this helps,
Don
-
Interesting information. Thank you.
-
For your reference:
- http://moz.com/community/q/is-it-ok-to-use-encoded-special-characters-in-meta-titles
- http://moz.com/community/q/are-ampersands-in-title-tags-helpful-or-harmful
- http://moz.com/community/q/using-commas-in-the-tittle-tag
The general thought is that they will take up valuable ranking landscape, since your title lengths are limited to begin with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
Robots.txt & meta noindex--site still shows up on Google Search
I have set up my robots.txt like this: User-agent: *
Technical SEO | | RoxBrock
Disallow: / and I have this meta tag in my on a Wordpress site, set up with SEO Yoast name="robots" content="noindex,follow"/> I did "Fetch as Google" on my Google Search Console My website is still showing up in the search results and it says this: "A description for this result is not available because of this site's robots.txt" This site has not shown up for years and now it is ranking above my site that I want to rank for this keyword. How do I get Google to ignore this site? This seems really weird and I'm confused how a site with little content, that has not been updated for years can rank higher than a site that is constantly updated and improved.1 -
Badges & SEO
Hello, Moz Community! We're working on creating an affiliate badge for events that make our best-of list and we're wondering: if every event website embedded the badge (could be as many as 70), would having the same image hosting URL for each one raise concerns with Google? Thanks!
Technical SEO | | EveryActionHQ0 -
HTacess 301 redirect with special characters
Hello moz community ! I would to make a special 301 redirection through my htaccess file. I am a total noob concerning regexp and 301 redirection. I would like to redirect(301) this url : http://www.legipermis.com/stages-points/">http://www.legipermis.com/stages-points/</a></p>; yes yes it's in the index of google, this strange url includes the last ; to http://www.legipermis.com/stages-points/ I have already include a canonical tag by security, i would like to remove url with a 301 redirection and by remove this url through GWT (but the removal tool can't "eat' this kind of URL) Please consider the fact that i am not an expert about 301 redirections and regexps. No 301 redirect generator works properly for such a strange URL (which triggers content duplication corrected anyway with canonical tag). Thanks for your help.
Technical SEO | | LegiPermis0 -
DoubleClick Floodlight tags & SEOMoz Chrome App
Hi guys Newbie here looking for some advice from you SEO gurus. I've installed SEOMoz's chrome app and, visiting my site's homepage, when I open click the SEOMoz icon and it opens the dialogue window, i get analytics for a doubleclick url. Now, my homepage does have a doubleclick tag on it, but it's waay down in the page source. Is there something I should be doing here to stop this happening? Surely the app should find my site's URL over the DoubleClick tag? Looking at the guidelines for DoubleClick, it says that the Floodlight tags need to be placed between the tags. They're sitting outside these tags on my homepage. Do you think this might be causing the issue? I'm sure this is going to be an embarrassing lesson in SEO 101, but I'm keen to learn and to fix this if possible. Thanks!
Technical SEO | | zeegirl0 -
Pdf page titles and descriptions errors
In my weekly crawl report I suddenly have a huge number of title not found and missing page descriptions errors for all of my pdf files. The pdfs do have a page title (defined in the file/properties tab) However these page titles are not being picked up by the crawler or google. Any ideas how do I fix this? ( I am using the Adrobat 9 Distiller)
Technical SEO | | PerriCline0 -
Using alt-codes such as ? in META title / description
Noticed a search result recently that really caught my eye and certainly stood out among the other 10 results on the page, the META description contained the following snippet: "Learn more about our ★★★★★ rated service..." Any opinions on how using such alt-chars might effect search positioning when used in either the title or description META tags? The starts certainly looked very different to anything else on the page... The claim of 5 star rated service was pretty much accurate so it was genuine and fair to use it...
Technical SEO | | digitalarts0 -
Should i use NoIndex, Follow & Rel=Canonical Tag In One Page?
I am having pagination problem with one of my clients site , So I am deciding to use noindex, follow tag for the Page 2,3,4 etc for not to have duplicated content issue, Because obviously SEOMoz Crawl Diagnostics showing me lot of duplicate page contents. And past 2 days i was in constant battle whether to use noindex, follow tag or rel=canonical tag for the Page 2,3,4 and after going through all the Q&A,None of them gives me crystal clear answer. So i thought "Why can't i use 2 of them together in one page"? Because I think (correct me if i am wrong) 1.noindex, follow is old and traditional way to battle with dup contents
Technical SEO | | DigitalJungle
2.rel=canonical is new way to battle with dup contents Reason to use 2 of them together is: Bot finds to the non-canonical page first and looks at the tag nofollow,index and he knows not to index that page,meantime he finds out that canonical url is something something according to the url given in the tag,NO? Help Please???0