Unique pages per search phrase, Yes or No?

[First-VehicleLeasing]

Hi People

What is the general consensus regarding having bespoke pages for several search phrases?

Should you have an individual page on your site for each main key phrase you want to target or should you target several phrases for each page e.g. Target 3 phrases per page.

And if having separate pages for key phrase should there be links on site to these pages or is it enough just to have them in a site map?

Thanks

Andy

[365ToursSafaris]

Hi there Andy,

I am searching for the answer for this question as well,  But So far my experience is that pages that rank for multiple keywords seem to have a added boost, which allowed it to rank 1st for the main target keyword..but to support that the page ranks on the first page for 4 or 5 different related keywords.

[IM_Learner]

Hello Andy,

If you are gonna write the content for online users/reader, you would get the answer yourself. When you write a quality piece, you think of your users and not the search engines. If you make the users happy, search engines will be happy as well.

As far as targeting a single phrase or multiple phrase is concerned, if two terms are totally different altogether then having separate pages is a better idea and that is categorization. E.g. A site selling mobiles can have different categories based on brands and then further categorization based on OS.

To sum up, it is your call. If you think that all the 2 phrases should be on the same page as they offer real value when read together then you can put them in a single page. On the other hand, if they are inter-connected and quality content can be crafted for each of them then individual pages with good internal linking can be done.

Regards