Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to structure articles on a website.
-
Hi All,
Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc.
So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc.
My question is this
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences.My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page"Thanks Mark
-
Oleg makes some good points about putting those links on an index page for the articles (like the articles "section" of the site, which would be linked to from the home page) instead of putting every article link on the home page. However, I would argue that if these articles aren't helping "your website accomplish its goals" they shouldn't be on your site at all. Even if "SEO" is considered a goal of your website, you're bound to fail if you publish article-style content just for that reason.
So in your strategy I would really think about how this content is helping your users. For example, where in the process of their journey on your site they might need/want to see that content (e.g. 'How to Choose a Widget' might be linked to from your widget category, or 'Ten Ways to Use Your New Widget' might go on a widget product page)? That would be where you want to link to it from.
-
Thank you Oleg for your response.
Are there any other considerations I should be thinking about in my strategy?
Thanks Mark
-
#1 - That's probably too many links to have in the sidebar. I would make a link to a "Useful Articles" page and categorize the articles there. This does depend on how you want your visitors to flow through your stie.
Yes to #2. Link with keyword rich anchor text too.
#3 - only if those articles help your website accomplish its goal(s).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Someone redirected his website to ours
Hi all, I have strange issue as someone redirected website http://bukmachers.pl to ours https://legalnibukmacherzy.pl We don't know exactly what to do with it. I checked backlinks and the website had some links which now redirect to us. I also checked this website on wayback machine and back in 2017 this website had some low quality content but in 2018 they made similar redirection to current one but to different website (our competitor). Can such redirection be harmful for us? Should we do something with this or leave it, as google stop encouraging to disavow low quality links.
Intermediate & Advanced SEO | | Kahuna_Charles1 -
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
What is the difference between Multilingual and multiregional websites?
Hi all, So, I have studied about multilingual and multiregional websites. As soon as possible, we will expand the website languages to english and spanish. The urls will be like this: http://example.com/pt-br
Intermediate & Advanced SEO | | mobic
http://example.com/en-us
http://example.com/es-ar Thereby, the tags will be like this: Great! But my doubt is: To /es-ar/ The indexing will be only to spanish languages in Argentina? What about the other countries that speak the same language, like Spain, Mexico, etc.I don't know if it will be possible develop a Spanish languages especially for each region. Should I do an multiregional website or only multilingual? How Google sees this case? Thanks for any advice!!1 -
Should I delete 100s of weak posts from my website?
I run this website: http://knowledgeweighsnothing.com/ It was initially built to get traffic from Facebook. The vast majority of the 1300+ posts are shorter curation style posts. Basically I would find excellent sources of information and then do a short post highlighting the information and then link to the original source (and then post to FB and hey presto 1000s of visitors going through my website). Traffic was so amazing from FB at the time, that 'really stupidly' these posts were written with no regard for search engine rankings. When Facebook reach etc dropped right off, I started writing full original content posts to gain more traffic from search engines. I am starting to get more and more traffic now from Google etc, but there's still lots to improve. I am concerned that the shortest/weakest posts on the website are holding things back to some degree. I am considering going through the website and deleting the very weakest older posts based on their quality/backlinks and PA. This will probably run into 100s of posts. Is it detrimental to delete so weak many posts from a website? Any and all advice on how to proceed would be greatly recieved.
Intermediate & Advanced SEO | | xpers1 -
DNS or 301 Website Redirect
We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label. Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice. We also want to understand what will show up in the address bar. Will it be their url or our sub domain? Will any of the marketplace seo juice boost their url local listing status?
Intermediate & Advanced SEO | | bloomnation0 -
Google News URL Structure
Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry
Intermediate & Advanced SEO | | Deepti_C0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
Website stuck on the second page
Hi there Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th. Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on. It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years. Anyone knows what it is or where I can read about it?
Intermediate & Advanced SEO | | fleetway0