With regards to SEO is it good or bad to remove all the old events from our website?
-
Our website sells tickets for various events across the UK, we do have a LOT of old event pages on our website which simply say SOLD OUT. What is the best practice?
Should these event pages be removed and a 301 redirect added to redirect to the home page?
Or should these pages remain in tact with simply SOLD OUT on the page?
-
This post may also be of help: http://moz.com/blog/how-should-you-handle-expired-content
-
could you perhaps use these pages as a way of capturing visitors email addresses? I.e 'The above event has now sold out/ taken place but to be first to hear about the next event (by the same group/artist) submit your email address here?
I think it is good to have these pages still on your site as it shows visitors you've sold tickets for lots of past events and I suppose if the pages are well optimised it will see you rank for tickets for the particular artist on the page.
Either way I'd keep the pages.
-
Depending on how your site is set up I think some history of sold out events gives you credibility from a user perspective.
Having said that however, as a user I don't want to see sold out events past the last 6 months (if you've got quite a few) - 12 months at the most.
Anything past that I would delete and redirect to current events.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website's server IP address is redirected to blog by mistake; does Google responds?
Hi all, Our website's server IP address is set to be redirected to our blog by mistake and it stayed same for months. Is there any way Google recognises it and how it responds if so? Thanks
Algorithm Updates | | vtmoz1 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Do sub-domain visits do not count for website?
It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?
Algorithm Updates | | vtmoz0 -
Which is the best way - to have all FAQ pages at one place, or splitted in different sections of the website?
Hi all, We have a lot of FAQ sections on our website, splitted in different places, depending on products, technologies, etc. If we want to optimize our content for Google's Featured Snippets, Voice Search and etc. - what is the best option: to combine them all in one FAQ section? or it doesn't matter for Google that this type of content is not in one place? Thank you!
Algorithm Updates | | lgrozeva0 -
Best length for a video on a website
Most of us deal with UI/UX questions and SEO questions from clients on a daily basis. I was discussing video length with a client recently and I realized that he was in his video. This made me think about the thrill of seeing yourself in video might cause someone to make their video longer at the expense of UX. So, I thought I would put it to the Moz community. If a company is doing a "typical" home page "Explainer" video that tells about a company. This can be in the B2B or B2C sectors. I want to withhold my opinion at this point for the discussion.
Algorithm Updates | | RobertFisher0 -
Website Rankings Dropped April 12
A client website dropped drastically on April 12. Outside of some branded keywords, search results dropped off of the first page and are buried on page 3+ at best. Nothing has changed on the site, and there were no problems with the link profile. GWT has no manual actions. Kind of at a loss. Does anyone know if there was an algorithm update or anything external that may be causing some problems here? Site is www.averybiomedical.com if you want to take a look, but I'm just curious if there was anything I should be aware of. Thanks for the help!
Algorithm Updates | | AdamWormann0 -
Physical locationof the server vs customer base vs SEO penality?
HI All, We are an Australian business with our hosting currently based in Australia. We have recently been considering moving hosts for a few reasons. In particular when we have done analysis of hosting in the US and also with Rackspace say in Hong Kong we have found that the prices can be significantly cheaper or with more bells in whistles provided in the hosting of a dedicated server offshore vs Australia for the same price. Therefore from this point of view we would be much better off moving our hosting to the US or HK with Rackspace. There are the issues such as latency to take on board but lets put that to the side for the moment as we are mostly interested in understanding if offshore hosting will impact us from an SEO perspective and if so how and can these impacts be mitigated. So our first question is a) if we move our hosting offshore, will this impact our SEO? b) if it does impact our seo, how will it impact (ie lose rankings for organic pages due to IP address being offshore)? c) is A is also an impact are there ways of eliminating these impacts outlined in B? d) net - if the impacts on seo can be mitigated will the net result still be negative or could we still be seen on the same footing as a domain hosted in Australia? Thanks Sean
Algorithm Updates | | sbcinv0 -
Which is better for SEO. 1 big site or a number of smaller sites.
Hello , I am about to create a website with product reviews for a certain niche. What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have nicheproductsreviews.com/product-one-review.html and nicheproductsreviews.com/product-two-review.html or buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL. Which way is better for SEO and why?
Algorithm Updates | | voitenkos0