How to optimize for local when client has a regus office?
-
Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it?
Thanks!!
-
Monkey wrenches always welcome! Thanks! I'll look further...
-
Thank you Marcus! Great info! Just what I was looking for.
-
Thank you, Peter!
-
Hi BBuck,
You've received some thoughtful replies here. I'm going to throw in a monkey wrench, however. Regus offices can, indeed, be problematic. I recommend you read through the threads pulled up in a Google And Your Business Forum search for the term 'regus' and you'll quickly see what I mean:
http://productforums.google.com/forum/#!searchin/business/regus
Here's a good example of what I'm referencing:
http://productforums.google.com/forum/#!searchin/business/regus/business/4WCI624GamE/xQtCLQw4HSMJ
And here's a good discussion of Regus offices, including the comments of a Google And Your Business Forum TC and a Google MapMaker RER:
I'd look into this further before going down this road. Hope this helps!
-
That's a really helpful and comprehensive answer Marcus. Thank you for that!<thumbsup></thumbsup>
Peter
-
Hey
As Peter mentioned, in principle, this is no different to any other kind of office address. In practice though, you may find some issues as there may be several other tenants who have had this address previously and subsequently there will be a whole list of different names, phone numbers (2/3 of the Nap), website addresses and other info associated with this address.
Also, the Regus building will likely have lots of other businesses in there at the same actual street address which may create further noise.
The general advice is simple.
- get registered with Google+ Local
- build citations at the important
- optimise the website with local in mind
- generally try to ensure the website is high quality
- Try to be active socially, publish content, build local links, encourage honest reviews etc
But, my approach here would also include a detailed audit of all business listings that exist for that address. Get everything in a spreadsheet and contact the sites one by one to either update or remove the listings. Also, to identify if there are any Google local listings that still exist for the old businesses so these can be updated and removed.
Google is probably your best tool here and a search using the elements you know such as office number (Post Code / Zip Code), address will be the first starting point.
"[Office Number]" "[Street Address]" "[Post Code]"
My business is in an office complex called the Custard Factory in Birmingham and the search above for us would look something like:
"112 Zellig Building" "Gibb Street" "B9 4AA"
This should give us a good starting point. From here we will likely find several other interesting pieces of information we can use to refine these searches:
- Business names
- Phones Number
It's not search based buy you may be able to ask the Regus folks for a list of all previous tenant names of this office and that could give you a good running start here.
Then, it's a process of more traditional searches for those businesses and any information relating to them.
"business name" AND "post code" -www.businesswebsite.co.uk
So, for our business address that would be something like
"Bowler Hat" AND "B9 4AA" -www.bowlerhat.co.uk
This will give you a list of results with the business name, post code and remove any listings for the clients website. You may have to play with this a little as the business may have name variations but this will be a good starting point for further investigation.
Citation based factors (Quality, Consistency & Volume) pay a large part in Local SEO and simply building new citations if there is lots of noise out there and some active local listings may not do what you want it to (Or I could just be really OCD about all this stuff).
I suggest a read through at least the foundational ranking factors here but this should give you plenty of scope to get started:
http://moz.com/local-search-ranking-factorsHope that helps!
Marcus
-
Hi
I would think that renting a Regus office address is no different to renting office space in any serviced office location.
It will always take a bit of time to establish a new address/location and be able to SEO around it, but name, address, phone number (with the local code prefix) on the site page(s) is an definite requirement.
Provided your client is not going to be there for a short time then I would back that up by growing citations of their office so that all "signposts" so to speak point to their legitimate office location.
Rand Fishkin spoke on this subject in a Whiteboard Friday back in May. You can watch it here: <a title="http://moz.com/blog/discovering-local-citation-opportunities-whiteboard-friday">Discovering Local Citation Opportunities - Whiteboard Friday</a>
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - 'Near me' phrases
Hi all, I would like to start works to give our website more visibility for 'near me' searches for x2 of our services. We have 130+ stores throughout the UK and would like to rank if someone in i.e. Leeds was to search 'pawnbroker near me'. Please can you advise the best way to achieve this? Do I need to add scheme mark up? If so, does this go on the service page? Or do I need to place on individual store pages? Any help much appreciated! Kind regards, Jack
Intermediate & Advanced SEO | | Jack_Jahan1 -
How do I optimize dynamic content for SEO?
Hello, folks! I'm wondering how I optimize a site if it is built on a platform that works based on dynamic content. For example, the page pulls in certain information based on the information it has about the user. Not every user will see the same page. Thanks!
Intermediate & Advanced SEO | | Geonetric
Lindsey0 -
Local business with two separate websites...what to do?
Hey Mozzers! I have a client that I'm helping with some online ad campaigns for lead generation, but they recently had an SEO issue pop up I'm looking into for them. For whatever reason, they have 2 websites. Those are: http://www.healthsourceofroyalpalmbeach.com/ (newer site) http://www.healthsourcedecompression.com/ (older site) Their local listing is connected to the older site (above) and that's where they have all of their reviews. I know the BEST solution is probably to nix one of the sites and setup proper redirects, but how can they keep BOTH sites without damaging their SEO efforts? Currently, BOTH sites rank on page one for their primary kw target "chiropractors royal palm beach fl" Appreciate the help! Ricky
Intermediate & Advanced SEO | | RickyShockley0 -
Multi Store On Page Optimization
We have an online multistore which is running in three different countries. For Example: yourdomain.com yourdomain.com/us-en/ yourdomain.com/wo-en yourdomain.com/ch-fr/ Should I create different meta tags for different stores or should I just use Hreflang Tag? Should we create meta tags for individual store?
Intermediate & Advanced SEO | | Envisionecommerce0 -
Page structure and how to optimize old content
SITE STRUCTURE I am trying to optimize the structure of our site Dreamestatehuahin.com. Getting a visible sitemap of my page make me realized it was not a pyramid as I expected it to be but instead very flat. I Would be happy for some advise on how to structure my site in future aswell how to optimize certain place on the page that i think need a change. 1: structure on posts. Maybe I misunderstand how post works in wordpress or something happen with my theme. When I look at my page sitemap my page is VERY flat because permalinks setting I chose the setting as post name (recommended in most articles). http://www.dreamestatehuahin.com/sample-post What I actually believed was that post name was place after /blog/ like: http://www.dreamestatehuahin.com/blog/sample-post I would be a good idea to do like this right? Should I add some SEO text on the top of my blog page before the actually posts. Or would this be a bad idea due to pagination causing double content? Could one do 4 blogs in one site and replace the name “blog” in the url with a keywords http://www.dreamestatehuahin.com/real-estate-announcement/sample-post http://www.dreamestatehuahin.com/hua-hin-attractions/sample-post 2) Pages Based on property type From our top menu, i have made links under for sael using wordpress property types http://www.dreamestatehuahin.com/property-type/villa/ http://www.dreamestatehuahin.com/property-type/hot-deals/ http://www.dreamestatehuahin.com/property-type/condominium/ Earlier I found that these pages created duplictaon of titles due to pagenation so I deleted the h1 What would you do with these pages. Should I optimize them with a text and h1. maybe it is possible to add some title and text content for the top of the first page only (the one page that are linked to our top menu) http://www.dreamestatehuahin.com/property-type/villa and not to page 2, 3, 4….. http://www.dreamestatehuahin.com/property-type/villa/page/2/ b) Also maybe I should rename the property types WOuld it make sence to change name of the property types from etc villa to villas for sale or even better villas for sale hua hin Then the above urls will look like this instead: http://www.dreamestatehuahin.com/property-type/villas-for-sale/ Or Maybe renaming a property type would result in many 404 errors and not be worth the effort? 3) LINKING + REPOSTING OUR “PROPERTY” PAGES AND DO A 301 REDIRECT? a) Would It be good idea to link back from all properties description to one of our 5 optimized landingpages (for the keyword home/house/condo/villa) for sale in Hua Hin? http://www.dreamestatehuahin.com/property-hua-hin/ http://www.dreamestatehuahin.com/house-for-sale-hua-hin/ b) Also so far we haven’t been really good about optimizing each property (no keywords, optimized titles or descriptions) etc. http://www.dreamestatehuahin.com/property/baan-suksamran/ I wonder if it would be worth the effort to optimize content of each of the old properties )photos-text) on our page? Or maybe post the old properties again in a new optimized version and do a 301 redirect from the old post?
Intermediate & Advanced SEO | | nm19770 -
Updated My Business Profiles & Still Not Ranking in Local SEO... What Next?
I have used Get Listed and a few other services to update my profiles for my company Health Care Associates (its a home health care agency). http:healthcareassociates.net. I have added pictures, categories, descriptions, key words, etc. and it doesn't seem to help. We are still not ranking in the search engines for "home care grand rapids", "home health care" etc. What else can I do to optimize the local search? Todd
Intermediate & Advanced SEO | | t1kuslik0 -
What NAP format do I use if the USPS can't even find my client's address?
My client has a site already listed on Google+Local under "5208 N 1st St". He has some other NAPs, e.g., YellowPages, under "5208 N First Street". The USPS finds neither of these, nor any variation that I can possibly think of! Which is better? Do I just take the one that Google has accepted and make all the others like it as best I can? And doesn't it matter that the USPS doesn't even recognize the thing? Or no? Local SEO wizards, thanks in advance for your guidance!
Intermediate & Advanced SEO | | rayvensoft0 -
How to position in local Google
Hello, It's been easy for me to jump in .com - English only results. But, regional google is making me problems. How to position there? What are the top 3 key elements for ranking locally that don't matter much internationally? Thanks!
Intermediate & Advanced SEO | | DaBomb110