How to optimize for local when client has a regus office?
-
Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it?
Thanks!!
-
Monkey wrenches always welcome! Thanks! I'll look further...
-
Thank you Marcus! Great info! Just what I was looking for.
-
Thank you, Peter!
-
Hi BBuck,
You've received some thoughtful replies here. I'm going to throw in a monkey wrench, however. Regus offices can, indeed, be problematic. I recommend you read through the threads pulled up in a Google And Your Business Forum search for the term 'regus' and you'll quickly see what I mean:
http://productforums.google.com/forum/#!searchin/business/regus
Here's a good example of what I'm referencing:
http://productforums.google.com/forum/#!searchin/business/regus/business/4WCI624GamE/xQtCLQw4HSMJ
And here's a good discussion of Regus offices, including the comments of a Google And Your Business Forum TC and a Google MapMaker RER:
I'd look into this further before going down this road. Hope this helps!
-
That's a really helpful and comprehensive answer Marcus. Thank you for that!<thumbsup></thumbsup>
Peter
-
Hey
As Peter mentioned, in principle, this is no different to any other kind of office address. In practice though, you may find some issues as there may be several other tenants who have had this address previously and subsequently there will be a whole list of different names, phone numbers (2/3 of the Nap), website addresses and other info associated with this address.
Also, the Regus building will likely have lots of other businesses in there at the same actual street address which may create further noise.
The general advice is simple.
- get registered with Google+ Local
- build citations at the important
- optimise the website with local in mind
- generally try to ensure the website is high quality
- Try to be active socially, publish content, build local links, encourage honest reviews etc
But, my approach here would also include a detailed audit of all business listings that exist for that address. Get everything in a spreadsheet and contact the sites one by one to either update or remove the listings. Also, to identify if there are any Google local listings that still exist for the old businesses so these can be updated and removed.
Google is probably your best tool here and a search using the elements you know such as office number (Post Code / Zip Code), address will be the first starting point.
"[Office Number]" "[Street Address]" "[Post Code]"
My business is in an office complex called the Custard Factory in Birmingham and the search above for us would look something like:
"112 Zellig Building" "Gibb Street" "B9 4AA"
This should give us a good starting point. From here we will likely find several other interesting pieces of information we can use to refine these searches:
- Business names
- Phones Number
It's not search based buy you may be able to ask the Regus folks for a list of all previous tenant names of this office and that could give you a good running start here.
Then, it's a process of more traditional searches for those businesses and any information relating to them.
"business name" AND "post code" -www.businesswebsite.co.uk
So, for our business address that would be something like
"Bowler Hat" AND "B9 4AA" -www.bowlerhat.co.uk
This will give you a list of results with the business name, post code and remove any listings for the clients website. You may have to play with this a little as the business may have name variations but this will be a good starting point for further investigation.
Citation based factors (Quality, Consistency & Volume) pay a large part in Local SEO and simply building new citations if there is lots of noise out there and some active local listings may not do what you want it to (Or I could just be really OCD about all this stuff).
I suggest a read through at least the foundational ranking factors here but this should give you plenty of scope to get started:
http://moz.com/local-search-ranking-factorsHope that helps!
Marcus
-
Hi
I would think that renting a Regus office address is no different to renting office space in any serviced office location.
It will always take a bit of time to establish a new address/location and be able to SEO around it, but name, address, phone number (with the local code prefix) on the site page(s) is an definite requirement.
Provided your client is not going to be there for a short time then I would back that up by growing citations of their office so that all "signposts" so to speak point to their legitimate office location.
Rand Fishkin spoke on this subject in a Whiteboard Friday back in May. You can watch it here: <a title="http://moz.com/blog/discovering-local-citation-opportunities-whiteboard-friday">Discovering Local Citation Opportunities - Whiteboard Friday</a>
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Sitelinks
Does anyone know how organic local site links work? The examples I'm looking at are from Yelp and Angie'sList. When you run a brand search, some sitelinks reference my current location and takes me to a regional landing page. My company has landing pages for major cities across the U.S. but they never get picked up as a sitelink like this. I don't see local links anywhere on the AngiesList or Yelp homepages so I don't know how Google knows to prioritize these pages. We are also a national review site, so we have no interest in showing up in the local pack, etc. Any thoughts would be super helpful! Thanks
Intermediate & Advanced SEO | | healthgrades0 -
Tips for optimizing website for one long term keyword
Hello, I have quite specific long term keyword (4 part keyword) for which I would like to rank as high as possible and other keywords would come automatically, I know there's lot to it how to do it properly, but is there any good tips you could help me out with? I have 4-5 different pages with the keyword related product, would it be smart to optimize them all for the one keyword or optimize just one of those pages and leave others with other information, this I believe would be important subject to decide? I know I could add the exact long term keyword since it's related to content to titles, h1 headers, alt tags , file names and url, but would it be smart to use the optimization for that exact long term keyword on all those pages or just one? This is very important subject for my business and any advice will be most highly valued. Many thanks
Intermediate & Advanced SEO | | bidilover0 -
Should the Title Tag and the H1 Tag not be the same or not anymore and can that be classed as over optimization?
Hi All, I am just evaluating my title tags, H1,H2's etc and wondered in light of the google algorithm changes over the last 12 months , we should look at more diversity as opposed to things possibly looking over optimized... Originally (18 months ago) my Title tags considered of 2/3 keyword phrases , then I reduced this to my keyword phrase | Brand Name but a majority of my H1's and H2's had the same keyword phrases. Historically this has served us very well and rankings for good but over the last 12 months, we were hit by panda, hummingbird etc...and which we are trying to recover from and from what I have read, the rules have changed with regards to good seo./ over optimized SEO. We have been writting unique content , making more of our links branded etc to sort things out from that perspective but on the page stuff is just as important so I would like to get this right. I am now thinking , that I may be getting penalized if my H1 and title's , H2 are the same ? and that they should be obviously related but different. H2's again , need to be related but not the same as either of the above. Is that how things should be these days ? from what I have read about this, most of the articles are not that recent so I don't what to do what is now redundant advice Any advice greatly appreciated. Thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Local SEO for Pregnancy Centers?
So, the thing is, we don't want these websites associated with anything pro-life or Christian. So, we can't list them in those directories. And we can't list them in abortion provider directories because they don't do abortions. The organizaitons are Christian, pro-life -- but the target audience is the complete opposite. How can I effectively market their services without crossing any boundaries?
Intermediate & Advanced SEO | | CGR-Creative0 -
On-page optimization - Am I doing it well?
Hi Mozzers, I'm sitting here going through our site and optimizing all of our content.
Intermediate & Advanced SEO | | Travis-W
For the most part we've just written without correct keyword research, so the content lacks focus. Here is a page I would consider finished - http://www.consumerbase.com/international-mailing-lists.html I have our KWs in the: URL Title Tag Meta Description Bolded in Content Image Alt Attribute. If I optimize my other pages like this, will I be good?
It feels a tiny bit stuffed to me, but SEOmoz's on-page tool gives me glowing numbers. Thanks!0 -
Google and keywords with and without accents. How to approach optimization for both?
This is more of a problem for people optimizing for keywords in spanish, french, german and such. It is well known that SERPs for keywords with and without accents are different. However, I haven't been able to discover how do I make the incorrectly misspelled keywords rank without messing up the site's content. Another fact to take into account is that more than half the searches made in these languages are done without accents because, let's face it, it's just too much work. An example of my specific problem: The misspelled keyword "cursos de ingles" is currently ranking higher than the correctly spelled keyword "cursos de inglés". However, the misspelled keyword "clases de ingles" is not ranking at all and the correctly spelled keyword "clases de inglés" is on the first page. How is this possible? Now, how can I optimize the misspelled keywords to rank higher without misspelling the content on my site? Thank you! Capture.PNG
Intermediate & Advanced SEO | | 7decode0 -
Looking for a SEO client activity timeline or flow chart
Hello, I am working on a research project where I need to put together a SEO client activity flow chart. For example: Week 1: Hold client SEO kickoff meeting Review client site for crawl and accessibility errors. Check Google Analytics and webmaster tools Do keyword research Map keywords to content pages Fix on-page optimization Order content Month 2: ... Thanks in advance for your help!
Intermediate & Advanced SEO | | wparlaman0 -
Any ideas for capturing keywords that your client rejects because they aren't politically correct?
Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?
Intermediate & Advanced SEO | | Jeremy_FP1