Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to optimize for local when client has a regus office?
-
Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it?
Thanks!!
-
Monkey wrenches always welcome! Thanks! I'll look further...
-
Thank you Marcus! Great info! Just what I was looking for.
-
Thank you, Peter!
-
Hi BBuck,
You've received some thoughtful replies here. I'm going to throw in a monkey wrench, however. Regus offices can, indeed, be problematic. I recommend you read through the threads pulled up in a Google And Your Business Forum search for the term 'regus' and you'll quickly see what I mean:
http://productforums.google.com/forum/#!searchin/business/regus
Here's a good example of what I'm referencing:
http://productforums.google.com/forum/#!searchin/business/regus/business/4WCI624GamE/xQtCLQw4HSMJ
And here's a good discussion of Regus offices, including the comments of a Google And Your Business Forum TC and a Google MapMaker RER:
I'd look into this further before going down this road. Hope this helps!
-
That's a really helpful and comprehensive answer Marcus. Thank you for that!<thumbsup></thumbsup>
Peter
-
Hey
As Peter mentioned, in principle, this is no different to any other kind of office address. In practice though, you may find some issues as there may be several other tenants who have had this address previously and subsequently there will be a whole list of different names, phone numbers (2/3 of the Nap), website addresses and other info associated with this address.
Also, the Regus building will likely have lots of other businesses in there at the same actual street address which may create further noise.
The general advice is simple.
- get registered with Google+ Local
- build citations at the important
- optimise the website with local in mind
- generally try to ensure the website is high quality
- Try to be active socially, publish content, build local links, encourage honest reviews etc
But, my approach here would also include a detailed audit of all business listings that exist for that address. Get everything in a spreadsheet and contact the sites one by one to either update or remove the listings. Also, to identify if there are any Google local listings that still exist for the old businesses so these can be updated and removed.
Google is probably your best tool here and a search using the elements you know such as office number (Post Code / Zip Code), address will be the first starting point.
"[Office Number]" "[Street Address]" "[Post Code]"
My business is in an office complex called the Custard Factory in Birmingham and the search above for us would look something like:
"112 Zellig Building" "Gibb Street" "B9 4AA"
This should give us a good starting point. From here we will likely find several other interesting pieces of information we can use to refine these searches:
- Business names
- Phones Number
It's not search based buy you may be able to ask the Regus folks for a list of all previous tenant names of this office and that could give you a good running start here.
Then, it's a process of more traditional searches for those businesses and any information relating to them.
"business name" AND "post code" -www.businesswebsite.co.uk
So, for our business address that would be something like
"Bowler Hat" AND "B9 4AA" -www.bowlerhat.co.uk
This will give you a list of results with the business name, post code and remove any listings for the clients website. You may have to play with this a little as the business may have name variations but this will be a good starting point for further investigation.
Citation based factors (Quality, Consistency & Volume) pay a large part in Local SEO and simply building new citations if there is lots of noise out there and some active local listings may not do what you want it to (Or I could just be really OCD about all this stuff).
I suggest a read through at least the foundational ranking factors here but this should give you plenty of scope to get started:
http://moz.com/local-search-ranking-factorsHope that helps!
Marcus
-
Hi
I would think that renting a Regus office address is no different to renting office space in any serviced office location.
It will always take a bit of time to establish a new address/location and be able to SEO around it, but name, address, phone number (with the local code prefix) on the site page(s) is an definite requirement.
Provided your client is not going to be there for a short time then I would back that up by growing citations of their office so that all "signposts" so to speak point to their legitimate office location.
Rand Fishkin spoke on this subject in a Whiteboard Friday back in May. You can watch it here: <a title="http://moz.com/blog/discovering-local-citation-opportunities-whiteboard-friday">Discovering Local Citation Opportunities - Whiteboard Friday</a>
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help in doing Local SEO
Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it. Main question The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
Intermediate & Advanced SEO | | seopack.org.ofici3
online clothing store in new york
online clothing store in los angeles or... Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.0 -
Over-optimizing Internal Linking: Is this real and, if so, what's the happy medium?
I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized. You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/ But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
Intermediate & Advanced SEO | | SearchStan
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?1 -
How to get local search volumes?
Hi Guys, I want to get search volumes for "carpet cleaning" for certain areas in Sydney, Australia. I'm using this process: Choose to ‘Search for new keyword and ad group ideas’. Enter the main keywords regarding your product / service Remove any default country targeting Specify your chosen location (s) by targeting specific cities / regions Click to ‘Get ideas’ The problem is none of the areas, even popular ones (like north sydney, surry hills, newtown, manly) are appearing and Google keyword tool, no matches. Is there any other tools or sources of data i can use to get accurate search volumes for these areas? Any recommendations would be very much appreciated. Cheers
Intermediate & Advanced SEO | | wozniak650 -
Should I Add Location to ALL of My Client's URLs?
Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
Intermediate & Advanced SEO | | pdrama231
example.com/weddings/djs-washington-dc-md-va
example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
example.com/weddings/djs
example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!0 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Exact match Title and H1 tags, and over optimization
Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?
Intermediate & Advanced SEO | | McTaggart0 -
Targeting local areas without creating landing pages for each town
I have a large ecommerce website which is structured very much for SEO as it existed a few years ago. With a landing page for every product/town nationwide (its a lot of pages). Then along came Panda... I began shrinking the site in Feb last year in an effort to tackle duplicate content. We had initially used a template only changing product/town name. My first change was to reduce the amount of pages in half by merging the top two categories, as they are semantically similar enough to not need their own pages. This worked a treat, traffic didn't drop at all and the remaining pages are bringing in the desired search terms for both these products. Next I have rewritten the content for every product to ensure they are now as individual as possible. However with 46 products and each of those generating a product/area page we still have a heap of duplicate content. Now i want to reduce the town pages, I have already started writing content for my most important areas, again, to make these pages as individual as possible. The problem i have is that nobody can write enough unique content to target every town in the UK via an individual page (times by 46 products), so i want to reduce these too. QUESTION: If I have a single page for "croydon", will mentioning other local surrounding areas on this page, such as Mitcham, be enough to rank this page for both towns? I have approx 25 Google local place/map listings and grwoing, and am working from these areas outwards. I want to bring the site right down to about 150 main area pages to tackle all the duplicate content, but obviously don't want to lose my traffic for so many areas at once. Any examples of big sites that have reduced in size since Panda would be great. I have a headache... Thanks community.
Intermediate & Advanced SEO | | Silkstream0