Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Special Characters in Keywords
-
Do search engines consider keywords such as "1099 E-File Software" & "1099 "EFile Software" the same?
Many of the keywords for my website will have a dash "-" when properly spelled out but there are many users who would simply omit it when spelling the word. Another example would be "W-2 Software" as opposed to "W2 Software".
-
Michael,
Great question. I always look at Google's Keyword planner to see how it treats it. Couple things I noticed. 1) Google doesn't see a difference between lower-case and uppercase "E" in e-file. 2) Google lists 30 exact match searches for 1099 e-file software and none for 1099 efile software.
I would probably go with "e-file" as the target keyword, and perhaps use "efile" in the text and alt-image text, just as a backup.
Eric
-
I just did a search for both of your examples and it appears that the answer is, yes. You should be perfectly fine whichever way you go. However, if you know that your audience/customers/prospects use a specific way of writing the keyword over the other, then that will be the one you should go with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
Can hreflang tags still work when the Alternate URL is 301 redirecting to a translated URL in Japanese Characters?
My organization has several international sites 4 of them of which have translated URLs in either Japanese, Traditional Chinese, German & Canadian French. The hreflang tags we have set up on our United States look something like this: But when you actually go to http://www.domain.co.jp/it-security/ you are 301 redirected to the translated URL version: www.domain.co.jp/it-セキュリティ/
Algorithm Updates | | brantmk
My question is, will Google still understand that the translated URL is the Alternate URL, or will this present errors? The hreflang tags are automated for each of our pages and would technically be hard to populate the hreflang with the translated URL version. However we could potentially make the hreflang something customized on a page level basis.0 -
Medical Marijuana Keywords
Has anyone seen any evidence of Google penalizing for Medical Marijuana related keywords in states where that is legal? Thanks in advance.
Algorithm Updates | | eocreative0 -
How Additional Characters and Numbers in URL affect SEO
Hi fellow SEOmozers, I noticed that a lot of websites have additional characters and words at the end of the URL in addition keyword optimized URL. Mostly for E-Commerce sites For example: www.yoursite.com/category/keyword?id=12345&Keyword--Category--cm_jdkfls_dklj or wwww.yoursite.com/category/keyword#83939=-37292 My question is how does the additional characters or parameters(not necessarily tracking parameters) affect SEO? Does it matter if i have additional keywords in the additional stuff in the URL (1st url example)? If you can provide more information, that would be helpful. Thank you!
Algorithm Updates | | TommyTan0 -
I thought META KEYWORDS tag was dead?
http://www.wpkube.com/wordpress-seo-plugin/ this article just came out as a one of the many guides to Yoast's Wordpress SEO. I am surprised it mentioned: Use meta keywords tag: Google reportedly doesn’t use the keywords that your enter for your posts but as Google isn’t the only show in town, you might want to check this box.Recommendation: check I stopped using meta keywords tag because Google doesn't use it any more, plus if you are in a competitive field by using keywords you are giving free keyword research to your competitors? Does any one still use meta keywords here? If so why? Google doesn't use keyword tags, has anyone experienced a dis-benefit to meta-keywords tag from Google ie. dropped rankings etc.?
Algorithm Updates | | vmialik2 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
Does Word Order Matter in Local Keywords?
We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"? Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"? Any insight would be great.
Algorithm Updates | | optimalwebinc0 -
Low Domain Authority - Rank Well For Competitive Keywords
I have been following a competitor's link profile on OSE for over 8 months. Their linkbacks have remained the same (3 follow, 9 nofollow links), all from low-quality directory sites. However, my competitor continues to improve in rankings and is now #1 for competitive keyword searches. How is this possible? Is there a way to hide your link profile or links from OSE? Any tips are appreciated - Thanks!
Algorithm Updates | | TheSEODR0