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    4. What is mT/mR good for In the keyword tool difficulty full report results?

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    What is mT/mR good for In the keyword tool difficulty full report results?

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    • MarloSchneider
      MarloSchneider last edited by

      So the ratio is MozTrust to MozRank, but what is this good for?  What can I deduce from this and what can I use it for?

      1 Reply Last reply Reply Quote 2
      • CFdotCom
        CFdotCom last edited by

        Here is my best guess about what this metric is aiming for: How does the quality vs. quantity of the links to this page compare? If a page has a mT/mR score of around 2, with Trust being 4 and Rank being 2, then you're looking at a content that's linked to from great sources but isn't linked to a lot. If the mT/mR score is .5, with Trust being a 2 and Rank being a 4, then you have a page with a ton of links to it, but few that are from "trusted" sources. My guess is that the latter case might start to look like spam to Google - someone building up low-quality links (blogger comments or even the dreaded linkfarms).

        I am not sure what to make of a page where the Trust and Rank are both high and the ratio ends up looking close to 1. We have one page that falls under this category - the Trust and Rank are both higher than the competing Wikipedia entry, but the mT/mR ratio is lower because Wikipedia has a lot less strong content and fewer strong links directly to that page on an admittedly niche term.

        1 Reply Last reply Reply Quote 0
        • Beany
          Beany @CodyWheeler last edited by

          Sorry to say Cody, but your answer is not conclusive. The question about the ratio still remains, even with myself (therefor i want to ask it again).

          During a small investigation on a SERP, i found the following results.

          rank #3 scored
          mR: 1.72
          mT: 4.99
          mT/mR: 2.9 <-- according to the Keyword Difficulty Tool this was the best score

          however!

          rank #9 scored
          mR: 5.08
          mT: 5.82
          mT/mR: 1.1 <-- according to the KDT this was the lowest.

          My question is, with the individual scoring, rank #9 should have had the best score. So what is the use of the ratio of MozTrust to MozRank?

          1 Reply Last reply Reply Quote 8
          • CodyWheeler
            CodyWheeler last edited by

            This is giving you a score of the popularity and trust of the links. Links that are more popular and that have more trust will provide you with better link juice than those with low popularity and low trust.

            These pages should be helpful for you.

            http://www.seomoz.org/learn-seo/mozrank

            http://www.seomoz.org/learn-seo/moztrust

            Beany 1 Reply Last reply Reply Quote -3
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