Multiple You-Tube Channels for Geo-Targeting ??
-
Hi
I have a UK based e-commerce client/project who has authorised a US distributor/dealer to set up their own US site along with US focused Facebook & other socials etc etc
Should they also have country specific YouTube channels (even if both target countries English language i.e. UK & US) ?
They brand has lots of video content of 2 main types:
-
Product reviews to host on the website (to win serps, snippets and hence conversions from search)
-
Longer more entertaining productions to put on YouTube channel to captivate, entertain and eventually drive YT target traffic to website via 'in video annotations' external link feature etc.
Hence it makes sense to me that the US agent should set up their own YT channel along with their other social pages like FB etc, since annotated links go to different sites (US & UK).
-
Does Google allow this (multiple channels)
-
If not and sticking with the one channel is it possible to geo-target in video annotated external links so depending upon viewer location serves up relevant country link ?
-
Any other ideas, help/advice, comments from anyone who has experience in this type of scenario ?
Many thanks
Dan
-
-
Thats great thanks Phil !
-
It's hard to offer really concrete advice without a bit more information on the specific context in question, but here are some general pointers:
- You probably shouldn't duplicate the content across YouTube channels. You can't Geotarget YouTube channels and in practice, this is not really any different from having duplicate content across multiple websites. If you do duplicate the content, you'll cannibalise the effectiveness of the videos ranking on both YouTube and Google organic searches, plus you'll split the view count which will harm your YouTube optimisation.
- Absolutely 100% do not put the sales focused product videos on YouTube - as in doing so you'll drive traffic to YouTube instead of your own site, which means you're adding an unnecessary step in the conversion funnel which will probably cost you money. You cannot sell from a YouTube channel and external links on YouTube get extremely low click through rates, with very very few people going to YouTube to search for products to buy (you only go to YouTube to watch a video). There is a bit more information about this for you in these links: http://moz.com/blog/the-marketing-value-of-youtube , http://moz.com/blog/building-a-video-seo-strategy, http://moz.com/videos/view/2013/building-a-winning-video-marketing-strategy
- Annotated external links do not get clicked very often, I wouldn't rely on this as a strategy at all. It basically won't work.
- You can't geotarget annotations, no.
So, in short - I probably recommend just having a single channel and only putting the entertaining videos on YouTube. bear in mind that YouTube doesn't drive much traffic, so your goal here should be brand awareness, not traffic acquisition.
I hope that's useful!
Thanks,
Phil
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Domains
I have a .com domain which sells digital and physical products. I was thinking about doing a .co.uk domain just for the physical products. So far im just getting very confused with how to do this with google plus. Whats the best way to do this? Have a .com for worldwide and a .co.uk for just UK.
International SEO | | theindic0 -
Webmaster tools International Targeting
Hello there, If we have country specific websites such as: usa.domain.com (For the US) uk.domain.com (For the UK) fr.domain.com (For France) Should each of the above sub-domains be set up separately in webmaster tools? With "target users in" for each of the specific countries? Thanks
International SEO | | roberthseo0 -
Wordpress SEO/ Ecommerce , Site with Multiple Domains ( International ) & Canonical URLs
Hi I have an ecommerce site with an integrated wordpress instance. I want to have one wordpress site that outputs to 2 domains exactly the same content , but one will have canonical URL . NZ & Australia Sites. So: Would I use the rel="Alternate" hreflang="en-nz" . I want the same content to rank well for each country and not be penalised for duplicate content. Ideas?
International SEO | | s_EOgi_Bear0 -
IP Address Geolocation SEO - Multiple A records, implications?
Hi, We operate an ecom site, with a .com TLD. The IP address of the hosting is based in France and indeed we seem to see quite a lot of traffic from France. How relevant is the A record of the domain for SEO? Is it still an important signal to help Google geolocate? And, if that is the case, is there a case for having multiple A records for the domain? Like an IP Address in France, an IP address in Italy, etc... that way the domain would have multiple A records... Thank you
International SEO | | bjs20100 -
Multiple Regional Domains - such as .co.uk / .de etc for one brand
Hello, We are in the process of building up our version 2 for our site, currently we have only one domain (i.e. xxxxx.com). Our target audience is distributed among various regions and speak different languages, we would like to know which will benefit us more: a) by having one root domain and then having folders based on automatic IP detection, for example the customer opening a website in Japan would see the domain as: www.xxxx.com/jp. B) or is it better to have different domains so in the above case it will be www.xxxx.co.jp. The content on the site will be different based on the regional demand, so of course the language will be Japanese and the content will also be aligned with the Japanese community. We plan to start with 5 different markets (UK/US/AU, Japan, China, Germany, Spanish speaking countries). We would appreciate if you can suggest us the best route to achieve the best results. Thank you, SK
International SEO | | sidkumar0 -
Multiple hreflang tags
I'm trying to advise on the multi country seo for a site in terms of markup. We've already decided on using sub folders rather than separate sites or subdomains due to an established link profile and good rankings in all countries. The question is in relation to the homepage. Obviously this is the page most likely to rank well in any country (the site is a .com). But can multiple hreflang tags be put on the page to say that the page targets many countries? Or would leaving the hreflang tag off allow it to just rank for all countries? Also do Yahoo and Bing follow hreflang tags? I can't find any info on this anywhere! Thanks very much in advance for any help!
International SEO | | Bdig0 -
Geo Targeting for Similar Sites to Specific Countries in Google's Index
I was hoping Webmaster Tools geo targeting would prevent this - I'm seeing in select google searches several pages indexed from our Australian website. Both sites have unique TLDs: barraguard.com barraguard.com.au I've attached a screenshot as an example. The sites are both hosted here in the U.S. at our data center. Are there any other methods for preventing Google and other search engines from indexing the barraguard.com.au pages in searches that take place in the U.S.? dSzoh.jpg
International SEO | | longbeachjamie0 -
Google Webmaster Tools - International SEO Geo-Targeting site with Worldwide rankings
I have a client who already has rankings in the US & internationally. The site is broken down like this: url.com (main site with USA & International Rankings) url.com/de url.com/de-english url.com/ng url.com/au url.com/ch url.com/ch-french url.com/etc Each folder has it's own sitmap & relative content for it's respective country. I am reading in google webmaster tools > site config > settings, the option under 'Learn More': "If you don't want your site associated with any location, select Unlisted." If I want to keep my client's international rankings the way it currently is on url.com, do NOT geo target to United States? So I select unlisted, right? Would I use geo targeting on the url.com/de, url.com/de-english, url.com/ng, url.com/au and so on?
International SEO | | Francisco_Meza0