Where do the Facebook star ratings come from?

[RickyShockley]

I have a client whose FB page has a 5 star rating (apparently from 5 reviews) but I have no clue from where they are aggregated? I tried Google-ing for answers with no luck!

Any idea?

This is the page I am referring to...

https://www.facebook.com/pages/Partners-in-Womens-Health-of-Jupiter-LLC/310303442400699?bookmark_t=page

[RickyShockley]

Cool stuff, thanks guys!

[CandymanKen]

Hi Ricky-

I don't think it's THAT surprising. The 41 fans are probably real fans so a few of them may have taken a second to hit a button and give them a rating.

I felt the same was as you at first when we had almost 2000 ratings with just under 22,000 fans. Especially since most of my competitors had less reviews and more fans. Other people have suggested to me that the difference is that our fans are "real fans", as in we earned them and that a few of my competitors have "bought fans", which are unlikely to offer any real value and rating.

Good Luck

Ken

[vmialik]

Hi Ricky,

Facebook at times asks people to review, especially if its just a star rating from a user it just takes 1 click. With this understanding its very likely actually.

[RickyShockley]

Hmmm..are we sure they aren't tying in any third party reviews? My client has 5 reviews and only 41 "likes"...seems unlikely, right? (Also none have comments etc. and you can't find them anywhere on the page aside from the star rating)

[vmialik]

Ken is on the spot, if the reviewers just click the start rating when they are prompted for a review. The start rating will show up with no review displayed, however if a person leaves an actual text review along side the star rating. The reviews will show up in the top right just like Ken attached!

Hope this helps!

[CandymanKen]

Hi-

If the reviewer leaves a comment about the review, you can see it in the reviews section of their facebook page. I have attached a sample from our facebook page to give you to see.

Ken

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[TakeshiYoung]

For location pages, Facebook users can give the location a star rating on their page (if you visit the page, you should see it on the right hand column). Facebook will also prompt users to rate places they've visited in the right sidebar. I'm not aware of anywhere you can go to view the reviews, it just appears as a star review at the top of the page.