Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Old site to new WordPress site - Client concerned about Yahoo Ranking
-
Hello,
Back Story
I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants.
I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer.
Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site.
I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback.
Main Question
He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase.
I hope I explained it clearly
I would be open to any suggestions anyone may have. Thanks
-
Thanks for the comments. I would agree but he told me he has been paying someone to help him work with Google to remove the penalties. He said he wished he would have talked with me first because I gave him the same advice you would have given. He said that Google finally got back with him and said his site should be on the "up and up" soon.
Thanks for sharing.
-
I'd suggest starting with a whole new domain or using the unused one. If he has had penalties that lost him rankings then you are starting from scratch, or worse, by trying to fix the rankings for his current domain anyways. This way you avoid losing that first place position, which I am almost certain will happen for a period of time once you make the switch.
If you start a whole new site, he can maintain that first place ranking until the new site takes its place.
Like Andy mentioned, he could also run some PPC ads at the same time. Which he could be doing on Bing and Google to alleviate some of the lost traffic anyways.
-
Thanks Andy. I will suggest that to the client. I think he's mainly concerned with Yahoo, but if he could afford some Google Adwords space that couldn't hurt. Thanks for commenting.
-
Hi William,
During the transition period, he could always look at Adwords in order to keep enquiries coming in and until the organic side of things kicks in?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Client Portal and SEO Considerations?
Hi Moz and Moz fans, We are looking to add a client portal to the website. Basically, I haven't found too much on this with regard to SEO. The idea would be that certain parts of the website would be hidden under a pay wall and for subscribers, they would be able to see all content. I am wondering if anyone has any experience with that and what SEO considerations to take into account. One thing we are particularly concerned about is how Google will index the portions of the website behind the pay wall, if at all. Obviously, we would rather that they don't index it, so that people can't find a way to get to the info without paying. I would imagine it would have to do with the type of coding, however, I am not a coding guru, so I am not 100% on that. Anyway, anyone that has any experience in this kind of thing and can comment on this at all, any comment is welcome. Also, any documentation that could be helpful would be welcome too. Thanks
Web Design | | Brian_Dowd0 -
Are non-breaking spaces (Â ) in keyword phrases bad for ranking
Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman
Web Design | | Dynata_panel_marketing0 -
Switched from Wix to Wordpress dreaded hashtag URL
Recently took over managing a site for a non-profit which was using the dreaded Wix. Switched over to Wordpress but now Google still has the old URL's with the hashtag.  Can't forward them in .htaccess and don't want to add javascript for fear of slowing down load time. I found a solution that seems like it will take hours and hours of work. I found the solution at http://www.thedriversgarage.com/web-technology/redirecting-hashbang-urls-wix-urls/ but it seems like it would take hours with all the URL's. I submitted an XML sitemap in Google webmaster tools. My question is, how serious could this effect SEO for my site?  Google accepted the new sitemap but still has the old URL's in SERP. How long does this generally take to remove? Will the hashtag URL's penalize the site for duplicate content? If so is there a way to tell Google the homepage without hashtags is the page with original content? Sort of like the rel=canonical tag which I know wont work as the hashtag URL's all redirect to the homepage so they will all have the tag. Does Google ignore the hashtag?  Could there even be a benefit to this, possibly the homepage getting more page authority due to the redirects?  How serious is this?  Thanks in advancing.
Web Design | | limited70 -
Wordpress - redirecting tags
I just ran a webmaster tool from Yoast SEO premium and notice I have a lot of problems with tags (restricted-robots-txt) For example : http://www.soobumimphotography.com/tag/wedding-group-photo/ Do I have to redirect to http://www.soobumimphotography.com/wedding-group-photo/ Should I do this to each and every posts Thank you
Web Design | | soobumim0 -
4XX (Client Error) on Wordpress Wesbite
I've just taken over the management of a website and am getting 4x  4XX (client Error) issues. Example: http://inter-italia.com/en/wp-login.php?action=lostpassword Can anyone give any guidance as how to fix this wordpress? I also see a lot of 'temporary redirects' due to multilingual plugin - is there anything I can do to fix this?
Web Design | | skehoe0 -
Should the parent directory of the main site-navigation be clickable or not?!?
Highly discussed in our team is the question: Should all parent navigation items be clickable, or only the ones that have no child menu appearing on mouse over? At Starwood Germany, we  would like to adjust the main navigation for all our websites in order to improve consistency and user friendliness. At the moment, most of our websites feature both clickable non-clickable parent items, depending on whether the items have a corresponding child menu (appearing on mouse over) or not. See example here: http://www.imperialvienna.com/en Some of our team members believe it might be irritating and/or confusing for the user if some items are clickable while others are not. What do you think? Any thoughts and insights would be truly appreciated!
Web Design | | DFM_GSA0 -
Footer backlinks for sites I've developed
I link back to my website via my company name on the footers of sites I develop. Lately I've been changing this to my keyword and mixing and matching. This has been done for new sites I create and old sites I've not seen any benefit so far after a couple of months. Most my clients are hosted on the same server as my main site that it links back to. 1. Is this a bad idea to link back on the same IP?
Web Design | | sanchez1960
2. Is footer backlinks to the main developer going to annoy Google?
3. Should I change my main site's server, will it help? All my competitors seem to do it and as far as I can tell they seem to get better results than I do. Because I'm now changing them the reason I see no benefit? Thanks0 -
Ecommerce Style Wordpress But No Shopping Cart.
Wondering if anyone knows if you can purchase an ecommece style wordpress theme, but not use the shopping cart portion or display pricing. We would like to display our website how an ecommerce is set up, but at this time, we do not sell anything online. We are considering in the near future to sell half of our products. And this would not be very large. Or can ecommerce be added to any wordpress theme. ?
Web Design | | hfranz0