Ecommerce: different product price in different regions

[Inevo]

Hi,

If an ecommerce site has different prices for the different regions within the same country (based on IP location), will this impact Google somehow?

Case: Furniture website in Norway. Shipping is expensive when you ship a sofa, so prices will differ depending on where in Norway you're located. Switching location is easy, but the default price you see will be based on your IP location.

[Andy-Halliday]

this shouldn't have any impact from a SERP point of view, however this seems a very easy thing to get around, especially if your customers twig on - simply change their IP location until they get a price they are happy with, why not simply have one price and charge different shipping rates.

The only time Google may have a problem is in PPC land. PLA's you have to show the price the customer is going to pay and as you wont know the location of the person at the time of them searching you are probably going to show them a cheaper price on the advert and then a higher price on the Ads (you will either get complaints or a high bounce rate) both of which Google wont like.

Too many complaints and you could in theory have your account suspended.

Organic - not really many issues

Paid - Google wont like, and this will affect your QS meaning you have to pay more to get more of your adverts shown, which will have a high bounce rate further driving down your QS score meaning you pay more to get your adverts shown.