Language Specific Social Account

[groupemedia]

We have a managed server company http://www.centerserv.com in 3 languages.  The 3 languages are international and not country specific.  Should we open 3 different social media account/page for each languages (facebook, twitter, pinterest, linkedin, google+,tumblr)?

[David-Kley]

I'm not sure if I would do it that way.

First, look at your analytics for each language, and see which ones it makes sense to accommodate. Remember, it's not just setting up all the profiles, it's also having to update them all separately. Extra time spent for how much of a return? Also, because of your business type, will people really interact with the social side of your business? Or are you setting it up solely for search engine validation purposes?

I'm not an expert as this, but I'm betting most platforms have a translator built in. Here is a link I found for Facebook. You probably want to check out the others for yourself and see what is available.

http://www.cnet.com/news/facebook-moves-into-international-translation-efforts/

[WilliamKammer]

Yes, and have each one direct to the proper language on the website. If I'm a social media user, why would I want to engage with an entity that only speaks my language a third of the time?