Title Tags
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Say you have a client that specializes in Driveways and you have multiple keywords within one locations. So for instance the keywords are Driveway company, Driveway installers, driveway repairs etc.. How would you set it up?
San Diego Driveway Company, San Diego Driveway Installers, San Diego Driveway repairs or
San Diego Driveway Company, Driveway Installers, Driveway repairs
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A few ideas for url and titles:
Repair link
YOURDOMAIN.COM/san-diego-driveway-repair
Installation link:
YOURDOMAIN.COM/san-diego-driveway-installation
Also for the home page title:
San Diego Driveway Company | Driveway Repair, Installation, and Maintenance
By having your pages separate, you can optimize more effectively on each given term, in a way that does not offend the user. Most often, when a search is done for that particular keyword, the user will come directly to that page, not even aware the other pages exist.
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Set up a separate page for each keyword phrase, and link to them where it makes sense to the user. You could also have a drop-down menu, and in the order of top to bottom:
Installation
Repair
Maintenance
Company info
That will allow you to set up a separate url and page title to optimize for each, and not be spammy. I would use this approach because those terms in that large of an area will be very competitive. Also, this will allow you opportunities for proper anchor linking to very specific pages.
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What about something like:
San Diego Driveway Repairs & Installation | "Your Brand" OR Driveway Repairs & Installation in San Diego - Brand? With this you would want to be careful that your title element isn't too long.
If you are able to create a specific page for each of those, sgutermuth's idea isn't bad either. It depends on what you are able to create pages for. You want your home page to be the most broad and general representation of what you do, and than get more specific and long-tail with your keywords with your category and subcategory pages.
It depends a little bit on what your site structure is like. These are just some thoughts.
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That's interesting, I would use different titles for different pages, no sense in throwing all the eggs in one basket. Maybe go with San Diego Driveway Specialists for the home page.
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Try to figure out which keyword is the "happy medium" between search traffic (AdWords Keyword Planner), relevancy to the page, and what simply sounds human (page titles are probably the most often read text on a SERP by humans, after all).
Use the new Title Tag Preview tool on this Moz blog post to preview how the page title will look.
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