Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO value of InDesign pages?
-
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset.
If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
-
Assuming that you plan on posting them on your site as pdf files then they are spiderable to some extent. Google does spider and index some pdf's. I wouldn't advise this as a plan because pdf's do not generally rank well in most areas. The only category I can think of offhand where they do are irs forms.
They would be much more likely to be thoroughly crawled, indexed and ranked if they are posted as actual webpages in html.
-
Hi
If you use Adobe's toolset aka Digital Publishing, then you will be creating an native-like app for your readers. While there are very attractive examples of these, this technology is less suited for marketing purposes. One of the reasons being that content in native apps, in other words published on the App Store, is not being indexed by Google.
If you want your content to be found organically, then this is not the route to take. If you want to create content for marketing purposes, then this is likely not the route to take either: other impediments are eg the decrease in lead conversions because you go through the app store instead if direct access. More info on publishing tech for marketing on http://bestcontentmarketingtool.readz.com
If you export as PDFs, these will be searchable (but of course not optimized) but then again, they are not responsive, no in-content analytics etc.
Depending on your need, you might consider web-based technologies. Feel free to check out our company at http://www.readz.com
All the best
Bart
CEO Readz
-
Not too sure if they are indexed in the same way.
Do you know of any other sites which are also using this technology? If yes, try doing a google site: search for that site and do some investigation to see if they get crawled similarly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Static or dynamic category pages for seo
Hi, I'm developing an accommodation site with a limited number of properties in 8 categories. I had been looking at making the properties blog posts and then using category function to show lists but its going to require a lot of customisation and I have seo concerns about the dynamic content as the category page is crucial. As I don't have a lot to add and listings will remain the same my latest thought was to create all as pages. However if I create a page with a list of 12 properties on a category page is there anyway of adding some sorting criteria to that page (would be 7 options - swimming pool, near beach, on site creche, budget, mid-range, luxury) Thanks for any tips Neil
Technical SEO | | neilhenderson0 -
Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?
I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO? The reason is I'd like to have a quick way to know how new posts do each month compared to older content
Technical SEO | | inhouseninja0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
What are the potential SEO downsides of using a service like unbounce for content pages?
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages. I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself. Any help would be appreciated!
Technical SEO | | Seiyav0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0