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SEO value of InDesign pages?
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Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset.
If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
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Assuming that you plan on posting them on your site as pdf files then they are spiderable to some extent. Google does spider and index some pdf's. I wouldn't advise this as a plan because pdf's do not generally rank well in most areas. The only category I can think of offhand where they do are irs forms.
They would be much more likely to be thoroughly crawled, indexed and ranked if they are posted as actual webpages in html.
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Hi
If you use Adobe's toolset aka Digital Publishing, then you will be creating an native-like app for your readers. While there are very attractive examples of these, this technology is less suited for marketing purposes. One of the reasons being that content in native apps, in other words published on the App Store, is not being indexed by Google.
If you want your content to be found organically, then this is not the route to take. If you want to create content for marketing purposes, then this is likely not the route to take either: other impediments are eg the decrease in lead conversions because you go through the app store instead if direct access. More info on publishing tech for marketing on http://bestcontentmarketingtool.readz.com
If you export as PDFs, these will be searchable (but of course not optimized) but then again, they are not responsive, no in-content analytics etc.
Depending on your need, you might consider web-based technologies. Feel free to check out our company at http://www.readz.com
All the best
Bart
CEO Readz
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Not too sure if they are indexed in the same way.
Do you know of any other sites which are also using this technology? If yes, try doing a google site: search for that site and do some investigation to see if they get crawled similarly.
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