Help with Schema.org on Ecommerce Products
-
I’m looking for ways of using schema.org with products that have pricing options.
There appear to be two main problems
1) Whilst colour, width, height and depth are all catered for, size appears to be missing – how can we mark up products that are available in sizes that aren’t necessarily covered by width/height/depth (e.g. shoe size). Also, what if the product is available in different finishes – technically, these could not properly be described as colours so how could we mark them up?
2) There doesn’t seem to be any particularly good way of marking up pricing options that are displayed on the same product detail page. For e.g. if a pricing option table is used like this:
|
ID
|
Colour
|
Price
001-red
|
Red
|
£3.99
001-green
|
Green
|
£4.49
001-blue
|
Blue
|
£4.99
|
I can mark up each row as an offer, and give each offer a price and sku or mpn, but then I can’t use itemprop=”color” to describe exactly what the option is. Would I just use itemprop=”name” in this case and abandon color altogether (even though it’s technically supposed to be describing the colour of the product and not the name of the offer)?
I suppose another way I could approach it would be to mark up each row as an individual product, and assign each one an offer with the details as described above but then the containing page would effectively look like a separate product – which it isn’t.
Any help or advice on this would be very much appreciated
-
Schema is designed to let you mark up individual items. For example, when a store has individual product pages, you should have the end page be marked up with data. As far as I know, there is no way to have multiple items maked up at the same time on one page. I'm sure you could code it that way, but I doubt it would be displayed or read correctly.
Here are two resources that may help you:
-
As far as I know it cannot currently be done with schema markup. The only allowance in the standard in the product standard that Google uses is for having multiple sellers selling the same product. From everything I have tested and seen you cannot have multiple products on the same page. I would think that having products with color or size variations would consist of multiple products since they may have a different upc or mpn on them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for live web examples of Medical schema
Has anyone seen a hospital system or medical clinic properly employ schema markup to their sites? This seems like very new territory, and we want to do it right by our client. Are there any best practices I need to look out for?
Web Design | | Madgenius3 -
Reason for robots.txt file blocking products on category pages?
Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks
Web Design | | Frankie-BTDublin0 -
301 redirect on Windows IIS. HELP! (Part 2)
My webmaster's trying (but struggling) to 301-redirect the non.www version of my site to the www version. He's following these instructions given to me in a response to an SEOMoz Private Question (ah, the good old days!). So far he's 301-redirected the homepage but seems stuck on how to do the entire site. Any clues on what he should be doing?
Web Design | | Jeepster0 -
ECommerce and microdata
Last year I rolled my own online shop and I included schema.org microdata for all the products. My Google ranking continued to improve during that period, but I was doing a number of improvements, so I can't say how much was due to the microdata. My store continues to grow so I moved to an eCommerce solution. I opted to go with Volusion. Much to my surprise, about the only SEO feature they have implemented is SEO friendly URLs. They have not implemented microdata, which is pretty surprising given that all their sites are geared towards products. I would think it would be very easy for them to span the product name, description, price, etc, with a product schema. I called CoreCommerce, a Volusion competitor, and they have not implemented microdata either. Why are these large eCommerce providers ignoring microdata? Are there eCommerce solutions that have implemented microdata? Do large online retailers like Amazon and Buy use microdata? Is there any data that shows the SEO benefits of implementing microdata for an online store? Best,
Web Design | | ChristopherGlaeser
Christopher0 -
Keyword help for a beginner
Hello Everyone! I have a few simple questions about picking/using the best keywords for my website. Just to give a little background on the company, we sell branded servers (IBM, HP, DELL) workstations, storage, and related hardware and software (memory, processors, hard drives, operating systems, management software, etc...) I'm trying to pick the keywords to use on the home page but have these questions: 1. This question is a little hard for me to explain, but we would like to show up in the search results whether a user types in: Dell server(s) or IBM server(s) or HP Workstation so for the title tag can we use: DELL, IBM, HP Servers, Workstations, Storage or we need to use DELL Servers, IBM Servers, Dell Workstations, IBM Workstations, etc... Basically what I'm asking is can we combine keywords in the title tag or we need to write them out (hope this make sense) if not let me know and I'll try provide a little more detail and few more examples. 2. This question might not fall under this category of topics and might have to start a new thread but here it goes. We are re-designing our site on a new eCommerce platform using x-cart shopping cart, its a very configurable and inexpensive shopping cart however one of the drawbacks is its speed. Most users of the x-cart shopping cart software report on average of 2-4 seconds page loads, which is kind of slow. even with some heavy optimization you get about 1.5 - 2.5 seconds page load. I've heard that if you want to be higher in Google's search results speed is a big plus, being in the 0.5 second range is a huge plus. I was thinking of creating a static html home page that would include some company info, content with relevant keywords, some links to main categories... (basically kind of copy the google.com page but with a little more text) Would that be a good idea to implement? Hope this question makes sense as well or stick with the default shopping cart home page and try to optimize it as best as possible? 3. We probably have about 10 - 15 short keyword phrases that we want to concentrate on, again they would be:
Web Design | | igor.pinchevskiy
DELL Servers, HP Servers, IBM, Servers
DELL Workstations, HP Workstations, IBM Workstations,
DELL Memory, HP Memory, IBM Memory
DELL Hard Drives, HP Hard Drives, IBM Hard Drives What is the maximum or recommended quantity of keyword phrases to try to include on the home page? Is it also recommended to maybe create a separate page for each keyword phrase? Does a home page get better ranking then another page on the server just because its a home page? Hope my questions aren't too dumb and make sense. I appreciate everyone who takes their time to read through and answer my questions or guide me in the right path. Thank you,
Igor Pinchevskiy0 -
Rel Canonical tag usage on ECommerce website
Hello, I have read up on the rel canonical tag and I'm ready to apply it to my site's categorization structure. However, I'm concerned that, because my website does not have a "view all" button for our product pages, the rel canonical tag would not be appropriate. For example, if you come to my site's main category url, you come to mysite.com/main-category At this level - you get the top 12 items in the category. if you want to see the next page, you click a crawlable link that goes to mysite.com/main-category12-24 etc. etc. The site does not offer a view all function. Would applying the rel canonical tag be appropriate in this instance, or do I have to let Google crawl and index each page independantly? Thanks.
Web Design | | Blenny0 -
For a varied product type or keywords group is it best to have several sites?
Hello everyone... Question: I have 7-8 generic keywords that I would like to rank for, is it possible for one site to rank highly for all these different keywords, or would this be best achieved by making 2 or 3 websites in total targeting different keywords (product sectors)? More info: We are in a niche industry & would like to know if it would be beneficial to have several websites made for specific product types rather than one main site? Although these sub classifications of products are nice, they are competitive as they have a high search volume Would it be better to build specific websites that only do that one type of product and have related keyword in domain, content & blogs on the site to that effect to increase relevance and positions as a result? Thanks
Web Design | | Ray_UK0 -
Order of my products on page?
Hi, I read somewhere that Google reads a page in a certain way. All my product pages are listed (or most of them) in Alphabetical order. Now say I am targeting brands named Cruyff and Money Clothing, should I put all the Cruyff and Money products above everything else? See here for example... http://www.designerboutique-online.com/jackets/ They are in Alph order, except the sales items at the bottom. So would it be beneficial to do this? To put my targeted brands at the top of the page? And if not, is there anything I should be doing with the layout of the products to improve/help with SEO? Thanks Will
Web Design | | WillBlackburn0